Best digital marketing agencies in Lagos Nigeria & online advertising companies

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CONTENT DEVELOPMENT: TOP SECRETS TO WRITING A GREAT HEADLINE.

content-development

Don’t read this or Buhari wins again

Nigerians. I asked you not to do this. But you’ve gone and broken the rules.

Now you might as well read what i have to say. 

What’s the major point of reaching out to your customers?

For starters, to make them aware of your business right?

Then what is the primary reason for putting so much effort into your headline, graphic design, font size and other parts of the content?

The simple yet surprising answer is to ensure that the first sentence of your content is read (highlight).

The may seem a little confusing and surprising as its so simple.

I had always looked at writing the perfect content as a big deal in terms of trying to write the perfect headline, get the best pictures to accompany what I’ve written and learning the craft of a perfect call to action. It wasn’t until i read a book that shared some of the secrets of content development that i became more relaxed around content development.

Some of which I’ll be sharing with you today. Of course if you want more you’ll have to message me and ask for it like the perfect gentle man of lady that you are.

The purpose of the headline is to get the first sentence read. The purpose of the first sentence is to get the second sentence read and on and on to the last sentence.

This is important when writing to persuade or sell. 

If no one reads what you wrote, then all is for naught.

I did get you to start reading this post but I wouldn’t encourage you to try this strategy while it bought you here, I’m not sure it will help keep your attention. 

TO BE OR NOT TO BE.

One of the most popular lines in english literature. It is also very recognizable and there is not a word that is over three words. 

The lesson here? Keep it simple. A good copy should be conversational written in clear, concise and precise words. 

You can also ignore the rule of grammar that is writing one line sentences if it will make your content more understandable. 

HOW TO WRITE A HEADLINE THAT WORKS

Your headline is perhaps the first and only impression you can give your readers. Without the headline that is sure to turn a skimmer into a reader, the entire content should perhaps not exist. 

A great headline can also capture the entire essence of the message not just grab attention.

Writing a headline that gets results is very important so I’ll be making a list of ways you can get results with just the headline.

THE 50/50 RULE OF HEADLINES

According to the best content developers of all time, you are meant to spend half of the time it takes to write a piece of persuasive on the headline. So if you have a blog post one that is really important to you or your business, if it is one that you really want people to read, then you should a lot of time thinking about and writing and re-writing your headline. 

THE 80/20 RULE OF HEADLINES

Averagely, 8 out 10 people will only read the headline copy but 2 out of 10 will the rest of the content. Interesting right? This is one of my secrets to writing a great headline. This also determines the effectiveness of the entire piece. 

The better the headline, the better your odds of beating the averages and getting what you wrote read by a larger number of people. 

Writing a great headline does not necessarily guarantee the success of your content. The benefit contained in the headline still needs to be satisfied completely in the body copy either with what you’re offering or your content.

Regardless, a great content without a great headline is doomed to go unread.

HOW TO WRITE A GREAT HEADLINE

There is an approach that has always worked for me when writing headlines. It’s an approach by the American Writers and Artists called the The Four U’s approach to writing headlines.

Headlines should be

1. Be useful to the reader,

2. Provide the reader with a sense of urgency,

3. Convey the idea that the offer or content is Unique; and 

4. Do all the above in an Ultra-specific way.

According to copywriter Clayton Makepeace you are to ask yourself six questions before you start writing a headline. 

1. Does your headline offer the reader a reward for reading? 

2. What specifics could you add to make your headline more intriguing and believable? 

3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand? 

4. Does your headline present a proposition that will instantly get your prospect nodding his or her head? 

5. Could your headline benefit from the inclusion of a proposed transaction? 

6. Could you add an element of intrigue to drive the prospect into your opening copy? 

Still need more help writing the perfect headline for your content, We at Alternative Advert can help you. Call 07014039333 Don't forget to thank us later as we provide the best digital services in the country. Just ask our clients.

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Nigerian Bloggers: 5 Ways They Are Killing Their Blog Using Nairaland

nigerian bloggers

Nigerian Bloggers on Nairaland are killing their blog in a way I believe they don’t even know.

This is not preposterous. The truth is I have never seen a single one that has never made any of the 5 mistakes.

Anyway, I guess you already know what Nairaland is?

I am also pretty sure you are aware that it is now an emerging den for Bloggers in Nigeria.

This is not surprising.

Who won’t want to take advantage of the third largest forum in the world?

The truth is nobody.

But unfortunately, most of them are not doing this appropriately and this is not only embarrassing, but it is also killing their blogs without them even knowing.

But learning the appropriate ways of using Nairaland to grow their traffic is necessary if they intend to survive in a shark-infested world of freelance blogging.

Fortunately, here are the 5 things they need to stop doing.

Mis-leading titles

Titles are meant to tell the audience in a nutshell what to expect from the article.

But in the case of these bloggers, it seems this is not true.

But one thing they fail to understand is that manipulating Nairalanders to visit their blogs using misleading but sensational titles will lead to a high bounce rate.

The reason for this is simple.

When the visitors land on the blog and found out that they had been scammed with a click bait, common sense will make them hit the back button without sparing a thought.

These unanimous actions will cause the blogs to have bounce rates that are very close to 100%.

Since Google is not comfortable with blogs with high bounce rates, their search engine rankings will suffer.

I don’t think there is a point in having a blog that will be so deeply buried in Google’s search pages results.

The truth is it is not just the SEO that will suffer, but also the reputation of the blog and the Blogger.

Who wants to associate with a scammer?

Unoriginality

It is so embarrassing seeing the same stories words for words on different blogs.

This is not surprising unless you are new on Nairaland.

If there is something some Nigerian Bloggers knows how to do best, it is their ability to copy and paste, though exceptions can be made for just a handful of them.

It is a pity these Bloggers wake up one morning and start blogging without being properly oriented about the Google’s Panda’s algorithm.

This is a Google algorithm that penalizes websites for plagiarism, duplicate contents, thin contents, user-generated spam, and keywords stuffing.

It is true that it is very difficult to source for original and quality news, so I will not blame them for reporting the same news. But it is not that difficult to report that same news from a unique angle.

For instance, instead of following the hoards to report that the Federal Government will be spending about 269 billion Naira on health in 2018 budget, they should try to report that same news on how much the government will be spending per person.

Tell me who won't want to read news with the sensational headline like, “FG to spend less than #1500 per person on health in 2018”?

They might also decide to report this same news as a comparative analysis with another similar country or using controversial undertone.

But the bottom line is that they should try to add some originality to their reportage. This also includes developing their unique writing style.

Incomplete articles

It is unfortunate how this group of Nigerian Bloggers has turned themselves into “shameless traffic beggars”.

But traffic is something that is earned, not begged for.

An average human has an attention span of fewer than 10 seconds. These bloggers try to exploit this by posting a few captivating paragraphs and then direct the audience to their blog for the full article.

But one thing they fail to understand is that this practice is not just annoying, but also nobody is ready to read an article they know they will have to spend additional time and data looking for the complete version.

The proper way to earn this traffic from Nairaland is by writing high-quality articles and posting the full version and the source, which in this case is your blog.

But make sure you post this first on your blog so that Google wouldn’t flag it as a duplicate content when it finally appeared on your blog.

If the readers are impressed with the quality of the article, the truth is they will click your link for more.

If your blog offers them the user experience they like, then you might be having a loyal visitor soon. So it is important you optimize your blog for users’ experience.

You might also consider posting the link to another article after the source to drive traffic to your blog.

A simple anchor text can suffice. Something like:

You Might Also Like: My Journey to $2465.4 in 10 Months as a Freelance Writer on Fiverr.

Discriminate use of paragraphs

One thing I have noticed about these Bloggers is their shyness in the use of paragraphs.

I don’t understand why they do that, but the truth is I find it very difficult to read long articles with paragraphs that are cluttered with long and many sentences.

If an author cannot compress a single thought into a short paragraph of fewer than 10 seconds read, I have no business with that article.

I believe it not just me; an average online reader feels the same.

The truth is breaking down an article into short paragraphs will make an easier read.

Treating Nairaland as the only source of traffic

Though this does not pose any harm to the blogs, treating Nairaland as the only source of traffic means the blog will miss out on other traffics sources.

They can reach a wider audience by syndicating the article on Medium.

The good thing about Medium is that the canonical tags will always let Google know that the original content belongs to your blog.

Another great way of reaching this wider audience is by publishing all the articles as a weekly news round-up in the form of a Flip Magazine like this example and also sharing the magazine on social media or mailing it to the blog’s email subscribers.

Depending on the type of article, especially those without an expiration date like marketing and educational contents, they can also repurpose them into Presentations and host them on Slideshare like this example or embed them on their blog like this example.

They can also decide to repurpose them into slide videos and post them on Youtube, embed them on Medium or upload to facebook like the example here.

If the article was written to answer a pressing question, then they can take advantage of Quora to reach a wider audience.

They can do this by searching for that question on Quora and repurposing the article a bit to provide the answer to that question like the example here.

You can equally guest-blog on a high traffic blog in Nigeria and then find a way to link back to your website. But don’t forget to ensure that the website has a higher domain authority than yours.

In conclusion

Cutting corners doesn’t pay, rather hard work does.

Learning the appropriate way to use Nairaland will help young Bloggers in Nigeria to grow their blog traffic and reach a wider audience.

If you think you learn something today or have someone who might need these tips, then don’t forget to share.

Or if you think your blog is suffering from low traffic or doing poorly on Google search ranking, then don’t forget to contact us for a free SEO audit.

If you are interested, then Get Your Free Audit now.

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5 Epic Ways to Supercharge Your Outdoor Advertising in Nigeria

outdoor advertising in nigeria

 

In case you are still having reservation about outdoor advertising in Nigeria, then you need to know that 83% of the people in this world recall seeing out-of-home advertising within the last 30 minutes before shopping.

It might also interest you to know that two-thirds of consumers have successfully searched out a product online as a result of outdoor adverts.

So if you are really serious about reaching specifically your core audience, then it is time you take a second look at your marketing strategies.

But if you are already taking advantage of this advertising vehicle, then that is good news.

But this doesn’t mean you should start celebrating yet.

This is because a lot of brands are getting their outdoor advertising wrong and I don’t know if you are part of them. It is so embarrassing seeing lots of poorly implemented outdoor adverts that litter the streets of Lagos and Abuja.

But you don’t have to worry. Even if you have been getting yours wrong all these while, the good news is that you are here now.

I am going to teach you everything you need to supercharge your outdoor advertising in Nigeria.

Fortunately, they are just 5 simple but effective strategies.

I guess you are ready, so let dive in.

Communicate Your Brand Message

If you can’t communicate who you are, what you do and the pledge you are making to your customers, then you don’t have a business doing outdoor advertising.

Believe me, you are just wasting your money.

Unfortunately, I see a lot of businesses doing this, even the so-called big brand and this is bullshit.

Anyway, I don’t totally blame them. I blame their Media Consultants.

But seriously, this is one crazy thing you need to stop doing.

Your brand message is something you mustn’t compromise. It must be communicated consistently on all platforms.

Though this is not always an easy task, a good media company in Lagos can help you to beat the pitfalls.

Launch through Wealthy Advertising Medium

So let assume you have gotten your branding right, but if you are not launching through the appropriate medium, then you are equally wasting your time.

This is the main reason you need to pay attention to your locations.

But first, you need to understand who your prospective customers are, where they are and their ability to pay.

For instance, no matter how you bombard Nigerian students with real estate ads, the truth is you ain’t converting any of them.

They are not your market and you have no business with them.

So if you must supercharge your outdoor advertising in Nigeria, then you need to learn how to stalk your customers, not just every customer, but only those that have the ability to pay.

These are your real customers.

But how do you identify where these people are and their willingness to pay?

This is another reason you need a professional.

Anyway, continue reading.

Pay Attention to Image Retention

Seriously, I don’t understand why people don’t pay attention to this when they are designing their outdoor adverts.

This is crazy.

If people can’t retain your images in their memory after seeing your outdoor adverts, believe me, you have just wasted your time doing nothing.

So go back to wherever you mounted your outdoor adverts, take a 30-second long look at them, if you can’t recall them vividly after sometimes, then you have to pull them down and put up something better.

Image retention is something you shouldn’t compromise.

Do you know why?

It is because better image selection improves conversion by 40.18%.

Timing is King

How would you look at me if I start advertising Sallah rams to you today?

Stupid, isn’t it?

The reason is simple, the world just celebrated Sallah last week and any new Sallah advert now is useless.

So that is the same way a lot of people would look at you if you neglect the importance of timing in your campaign.

A perfect message reaching a perfect audience is meaningless if the timing is off. So you need to direct your campaigns only when people are actively looking out for that.

Unless you are not running a time-bound campaign.

Use Superhuman Professionals

Ignore this at your peril.

Unfortunately, this is not something you can always get from on top of a counter. But if you are lucky to easily get a good one, then don’t forget to give yourself a pat on the back.

This is because a lot of agencies parading themselves as good are actually wack.

But you can save yourself lots of headaches by using Alternative Adverts. We can get you outdoor advertising running in Lagos and Abuja within days.

Our ability to get you right in front of your customers in a matter of hours is what sets us apart from the rest.

You can join the other 300 Big Brands that trust our business.

Call us today: 0814 0806 869 or 0701 4039 333

 

 

 

 

 

 

 

 

 

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MAINTENANCE AND RELIABILITY PROFESSIONAL (CMRP) CERTIFICATION IN LAGOS AND PORT-HARCOURT, NIGERIA

tmi-image SIGN UP AND GET CMRP CERTIFIED

2018 is drawing to a close! How badly do you need to get CMRP certified?

This is not just any other course that you will take that will get you certified, this is an opportunity to get an in-depth understanding on Reliability, Maintenance Management & Asset Performance Management, a World Class Methodology, and gain insight into how best in class practices could be applied to your site. After this class, you will be able to carry out reliability analysis on plant equipment as well as get CMRP certified. 

REGISTER NOW

Whether or not you are pleased with how far you have gone in on Reliability, Maintenance Management & Asset Performance Management and you want to achieve more. Whatever category you fall into, you can speed up the process with this training which comes with a certification in risk management. 

ABOUT MAINTENANCE AND RELIABILITY BEST PRACTICES MASTERCLASS + CMRP CERTIFICATION

The Maintenance and Reliability Masterclass is a full four-day training building up from the basics of maintenance and reliability to advanced techniques for achieving top quartile results in reliability engineering as well as maintenance management. You are sure to take home practical applicable knowledge which is globally proven best practices which when properly applied would guarantee immediate results.

Course Outcome

You will gain an in-depth understanding of Reliability, Maintenance Management & Asset Performance Management, a World Class Methodology, and gain insight into how best in class practices could be applied to their site. You will also learn how you can help develop an asset reliability strategy and assist in managing risk. You would also be able to carry out reliability analysis on plant equipment.

Key Focus Areas

  • Basics of Reliability
  • Reliability Centred Maintenance
  • Maintenance Strategies
  • Business Management and Leadership
  • Lubrication Excellence
  • Root Cause Analysis
  • Reliability concepts and calculations
  • Lean and Continuous Improvement

Upcoming Dates:

  • 13 – 16 June 2018 – Golden Tulip Hotel, Port Harcourt
  • 15 – 18 August 2018 – Golden Tulip Hotel Port Harcourt
  • September 2018 – Lagos

Special Sessions:

  • For 5 or more candidates we can move have a special session at the client’s preferred location to reduce travel expense.

Financial Investment:

Regular Fee – NGN 600,000

Note: The fee covers – Training, Training Materials (Hard and Soft Copies), 5 Recommended text, CMRP Exams Fee, 1 Year Membership Fee for SMRP and feeding. (*Does not include accommodation cost.)

Track Record

  • This course since its development in 2015 has been successfully taught to professionals’ oil and gas, manufacturing and even consultancy with high ratings from all participants. Some of the Client companies from where our participants have been drawn includes Shell, Nestle, Dangote Cement, PHED, Chesroc, Nigeria LNG, Addax, and WRPC. In 2017 all candidates that have opted to sit for the CMRP certifications have aced the exams save one, individual.

Course Details

Pillar 1: Define key elements of a reliability-focused business and management strategy (Pillar 1):

  • Create and manage a strategic direction and plan for reliability
  • Select, track and report on key performance indicators
  • Change management and communication
  • Managing environmental, health and safety risks

Pillar 2: Define how reliability activities improve manufacturing process reliability (Pillar 2):

  • Understand process flow, parameters and quality specs
  • Process improvement techniques – e.g. loss elimination and continuous improvement programs
  • Maintaining processes in accordance with standards and regulations

Pillar 3: Outline equipment reliability best practices

  • Determining equipment reliability expectations and goals
  • Evaluate equipment reliability and identify improvement opportunities
  • Establish a plan to ensure equipment reliability for new and existing assets
  • Cost justify plans for implementation
  • Implement reliability plans and periodically review performance

Pillar 4: Describe how organization and leadership support maintenance and reliability staffing and development

  • Determining organizational competency and staffing requirements
  • Analysing organizational capability and developing personnel
  • Organizational structure, roles and responsibilities for reliability
  • Leading and managing people  

Pillar 5: Cite work management best practices 

  • How to identify, validate and approve maintenance and reliability work
  • Maintenance and reliability work priority, planning and scheduling
  • Executing and documenting work
  • Analyzing and measuring work performance
  • Planning and executing maintenance and reliability projects
  • Using information technologies effectively
  • Managing resources and materials effectively

CMRP Exams

The CMRP exams will be proctored on the Last day at Noon and successful candidates awarded the CMRP designation by SMRP. All candidates should be registered for the exams either through the institute or directly on the SMRP website (www.smrp.org)

Who Should Attend?

  • Experienced M & R Professionals seeking to obtain the CMRP designation
  • Professionals looking to build competence in Maintenance & Reliability
  • Managers, Supervisors, Engineers, Asset managers etc.

Onsite / Closed Sessions

We also provide onsite training and certification geared towards meeting your specific needs. Do contact us to discuss your requirements. Call 08077764467

REGISTRATION

  • 13 – 16 June,  2018 – Port Harcourt
  • 15 – 18 August – Port Harcourt
  • September – Lagos

 Fee

Total Investment: NGN 600,000

  • NGN 430,000 – Training Resources, Recommended Texts, Meals
  • $ 470  (NGN 170,000) – SMRP Membership, CMRP Exam

Resources

  • The Toyota Way. Jeff Shivers | Pillar 1
  • Maintenance and Reliability Best Practices. Ramesh Gulati | Pillar 2
  • Making Common Sense Common Practice, Ron Moor | Pillar 3
  • 7 Habits of Highly Effective People. Steven Covey | Pillar 4
  • Planning & Scheduling. Doc Palmer| Pillar 5
  • CMRP / CMRT Exam Preparation Guide (smrp.org)
  • The Asset Landscape 2nd Edition(gfmam.org)
  • Training Slides

Participants register for the exams here www.smrp.org/CMRP-Registration

Bookings and Enquiry

Phone: +234 8077764467 

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How to Reduce Mobile Data Using Data Saver App

I guess you are here because you are looking for a way to reduce mobile data usage on your phone.

The good news is that you are in the right place.

I am going to show you how to do it on your phone using a data saver app. But I have to warn you, it comes at a price.

But it is not something you have to break banks for.

All you have to do is to share this post and then sign up to our mailing list.

I guess that is fair enough?

The truth is our phones have become a part of our daily lives. In fact, in 2017, millennial internet Users spent an average of 223 minutes per day on mobile devices, a strong increase from 188 daily minutes in 2016.

This means Millennial spend 57 days of their lives every year on their mobile phones.

I don’t know if this is something to be proud of.

The Global mobile users are projected to hit 4.68 billion people by the end of next year. As of February 2017, Kenya leads the world in mobile internet traffic, followed closely by Nigeria and then India while the global mobile broadband subscription penetration rate averages 50%.

We can no longer deny the truth that mobile internet usage has crawled its way into our daily lives. From streaming YouTube’s videos, chatting on Instant Messengers, to catching up with time on social media and shopping on Mega Mall, the truth is we can’t do without our phones.

But unfortunately, it seems all these apps are not just data hungry, but also hungry for battery, and this means more money and more charging time.

I believe this is something nobody wants.

Fortunately, this is something we can remedy ourselves.

So if you are ready, here are 3 ways you can reduce data usage on your Android mobile devices using a data saver app:

Install Data Saver Plus

This is the first step towards saving your mobile data and battery lifespan.

Fortunately, Data Saver Plus is easy to install. Unlike most other data saver apps, it is compatible with all android devices and wouldn’t interfere with the privacy of your mobile phone.

To install this app, all you have to do is, go to the Google Play Store, search for Data Saver Plus and then install.

But we have made the process easier for you. Just follow the link to install Data Saver Plus on your phone and in seconds, you would start saving your data and battery.

Restrict Background Data

A lot of apps keep running in the background even when you are not using them. Unfortunately, these consume a lot of data and drain your battery as well.

But restricting these background data will help you to save your data and battery in a way you wouldn’t even believe.

Fortunately, Data Saver Plus comes with that functionality.

To activate that, launch your recently installed Data Saver app and the app will display all existing apps installed in your device, then click on each of them to turn off background data.

But if you think you don’t have all the time to do this individually, then go to the app’s Menu and check the Lockdown Traffic and the app would automatically do that for you.

With this functionality activated, Data Saver Plus makes sure you don’t waste money on apps you are not even using.

Isn’t this what you have always wanted?

I believe it is.

Use Data Only When You Are Ready.

With all data traffic lockout, you don’t need to bother about background data again. You can now use your data only when you are ready.

To use any of your apps again, just go to the Data Saver plus application and tap on the application you want to use.

Just a single tap is enough to reconnect you to your data traffic.

I believe you deserve every good thing.

Anyway, don’t forget to thank me when you start making the most out of your data using the new Data Saver Plus. Don’t also forget you owe me.

Share this and sign up to our mailing list.

So let the fun begin!

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5 Reasons You Should Try Search Engine Marketing in Nigeria

search engine marketing

I guess you already know that about 1.2 billion people are using the Search Engine.

I also believe that you are aware that out of millions of search results for each query only 10 show up on the front page.

Research from Ignite Visibility shows that those that rank on the first four pages get the following click-through rates 20.5%, 13.32%, 13.14% and 8.98% respectively, while the 10th ranking page gets 7.95%.

But the bad news is getting on that front page is not an easy task especially if you are not using a good SEO Agency in Nigeria.

The good news is that Google made provision for brands to bid to occupy especially paid positions on the front page.

Though the average click-through rate for that is 2%, the truth is it is still better than ranking deep down Google bottomless pit.

So it is important you start considering incorporating this into your overall digital marketing strategy if you have not started doing that.

But first, you need to understand what this Search Engine Marketing is.

So what is Search Engine Marketing?

It is a method of marketing that involves increasing the visibility of websites through paid advertising and promotions.

Here Advertisers add relevant keywords to their search ads and bid against other competitors to appear for those keywords when prospective customers search for them on the Google Search Engine.

Fortunately, you are not always charged the amount you bid for, but the amount necessary to get you above the highest bidder. What this means that if the highest bidder bided $1.03, and you bided $2, you would only be charged $1.04, which is the amount necessary to outbid your competitor.

Interesting things about the entire set up is that Google doesn’t depend entirely on your bids to make you win a bidding auction, but other factors like quality score, that is your ad relevancy, how useful the landing page is, are also considered, including the impacts of your ad extensions.

So if you are still considering whether to incorporate this search marketing into your overall strategy, then these 5 reasons might convince you to change your mind.

So here are why you should start using Search Marketing in Nigeria

If you are ready, let’s dive in.

It helps to build traffic

Search Engine Marketing will help drive traffic back to your website.

The truth is if you are not a big brand like MTN Nigeria, GT Bank, Mega Mall and the others nobody would know who are you are and what you do.

But optimizing for keywords that your prospective customers are searching for on Google would help you to become invisible to them.

A click on the search result would take them to your website right way.

If you have an optimized landing page, then be rest assured you would be having new customers soon.

If you are not sure of your landing page or you think it not converting as you wished, then don’t hesitate to contact us for a free audit.

It helps you to reach ready customers

Imagine advertising to people who are already searching for the kind of products you sell online.

The truth is the majority of people who search for products online will be willing to pay.

The good thing about Search Engine Marketing in Nigeria is that it helps you to reach this kind of people.

I guess this sounds so exciting?

It drives immediate results.

Who doesn’t love immediate results?

Of course, only an insane mind does. But the fact that you are here means you are not insane. So it important you start considering trying out a Search Engine Marketing campaign in Nigeria.

The truth is you won’t regret it.

Unlike in traditional marketing where you have to stand under the sun beckoning on customers who might not be interested at that time, Search Engine Marketing allows you to reach them when they are most likely to buy.

Greater Return on Investment

It sucks when you spend heavily on an investment without knowing how much it is bringing to you.

This is one reason I hate non-digital advertisements.

Imagine spending millions of Naira advertising in Newspapers, televisions or Bill Boards without knowing how much that huge amount is bringing to the table.

This is one of the numerous deficiencies search campaigns try to correct. It helps you keep an accurate tab on your return on investments.

The good thing is that you can even shut down a campaign if you think it is no longer meeting up to your objectives.

Flexible budgeting

Like I just said, you can shut down a campaign if you are no longer comfortable with the results.

This is one of the flexibilities Search Engine Marketing offers.

Apart from this, you can equally set your budget based on your ability to pay or on your marketing objectives. You can always scale this up or down depending on how you are meeting those objectives.

If you find out a particular keyword in your ad group is generating more conversions for you, then you can increase the bid for those keywords to capture more customers.

But if you are clueless on how to go about this, then you can settle for automatic bidding and Google will always adjust them for you to deliver the best possible result.

There are a lot of advertising networks you can possibly use today, but if you are looking to have your single ad served simultaneously on over 10,000 high traffic websites in Nigeria, then definitely you would love Alternative Adverts.

The good news is that it is the largest online advertising network in Africa, all you have to do is to register as an Advertiser.

Don’t forget to thank me when you start growing your sales.

I guess that is not too much to ask.

Anyway, don’t forget to join other 5k happy Subscribers who are enjoying our weekly updates.

Sign up for our Newsletter now.

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MEGA MALL NIGERIA: The Amazon in Nigeria

Megamall-top-classified-ad-sites-in-Nigeria

Everyone loves shopping on Amazon, unfortunately,  you don’t only have to source for dollars to make your purchases, but you also have to wait for months to take delivery of those purchases.

But the good news is we now have that Amazon in Nigeria.

Mega Mall is Nigeria’s fastest growing online marketplace bringing together both Sellers and Buyers, wherever they are located in the country.

From fashion items; clothes, shoes, bags to mobile phones and tablets, laptops, gadgets and electronics to real estate, cars and finding jobs, Mega Mall is an online marketplace you can be sure of finding virtually anything you are looking for.

All you have to do is to sign up for free to start enjoying the added exposure Mega Mall can offer your business.

The platform was specifically designed for two categories of people in mind.

MEGAMALL FOR BUYERS

You don’t have to spend all your time looking for where you to buy anything in Nigeria again.

We bring those people to your doorstep.

I guess you already know about that ancient marketplace where you get a lot of sellers offering you the same products at comparative prices and you get to pick and choose?

That is exactly what Mega Mall does, except that you don’t have to move. You can continue to see your telenovela while we bring them to you.

All you have to do is to make your choice and thank us later.

So if you have any need for phones, the accessories, laptop, fashion and beauty items or you are just seeking for a job, then Mega Mall has got you covered.

I guess you are excited now and wondering on how to start buying immediately.

Just click the Sign-Up button and register.

The good thing is that you can register with your Gmail account, Facebook or any other valid e-mail address.

I guess that is pretty easy.

To start selling immediately, then rush down to the appropriate category or product page to start checking out the things you need, and once you are satisfied with, then contact the seller.

Before you continue seeing your telenovela, don’t forget to tweet or share your new product to your friends.

MEGAMALL FOR SELLERS

Thanks to Mega Mall, you don’t need to set up a shop to sell in Nigeria again.

All you need to do is just sign up on Mega Mall and we would do just that for you and also take you to your customers.

Whatever product you are selling, you are all covered.

Fortunately, it’s absolutely free!

But if you can’t wait to start making money online, then here is a List of Fast-selling Products on Megamall.

So, how do I start selling on Mega Mall?

I guess you might be asking now. Just take these simple steps below:

  • Take pictures of the product or get images for services you’re trying to advertise first of all.
  • Log in to your Megamall account
  • Then click on Post Ad on the bottom right corner
  • Enter Ad details: Title, description, price, image etc.

A little advice for you, be sure to use a title that will make people want to buy from you. Remember it is a marketplace and you are not the only one selling that product and don’t forget to include a fair process so that you won’t send your customers running.

When you upload your ad successfully, it would be sent to Admin for review.

I guess you understand the reason for this.

Fortunately, it takes less than 24 hours for Admin to review ads. If there is an issue with your ad, then be sure to receive a phone call from our Technica Support Team

If approved, your ads would go live immediately and you would receive an email to that effect.

SAFETY TIPS TO SHOP ON MEGAMALL

So here are safety tips to adhere strictly to when shopping online, not just on Mega Mall.

  • Do not make payments online. Be sure to meet the seller in person and assess products thoroughly before making payment finally.
  • Do not agree to a third party delivery option, meet the seller in person and ascertain that everything is fine before making payment.
  • Don’t jump at outrageous offers, too good to be good prices and unrealistic discounts. If your instincts are telling you this is not true then it probably isn’t
  • Never disclose bank information like your BVN, Passwords, bank account details eBay/PayPal details etc.
  • Avoid meeting buyers/sellers in secluded areas. Choose open spaces to meet with them
  • Beware of fake information requests and fee requests via email or call. Megamall doesn’t ask for personal information and doesn’t demand payment from buyers before items are purchased.
  • Do not accept requests to use money transfer services such as Western Union and Money Gram because they predispose you to be scammed.

At Mega Mall, we have taken conscious efforts to give you a perfect online experience.

We are waiting to see you soon.

Anyway, don’t forget to share, and you can also subscribe to our mailing list to receive regular updates from us.

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378 Hits

DISPLAY ADVERTISING

Display advertising or display ads as they are more commonly referred to advertising on websites, apps or social media either through banners or other formats made up of texts, images, videos or audio.

The major purpose of a display ad is to deliver general advertisements and messages to visitors of a site. The advertisement and promotional messages of a brand become visible on the site of a third party.

This will help to increase the purchasing intention of the target audience.

This is one of the reasons digital advertising has become a popular strategy in digital marketing today.

With its visual and targeting abilities, display adverts offer many benefits to a business, from making the business visible to raising awareness for the brand to reach the exact the audience the business is targeting.

But if you have not been exploiting this as part of your overall digital marketing strategy, then here are 3 benefits of display adverts.

1. Display adverts are visually appealing. 

Since the adverts created have graphic content, they can be designed and styled. Regular SEM (Search Engine Marketing) ads contain only text and have character counts thus limiting how effectively and quickly you are able to capture attention and convey the advertising message.

With display adverts, you can use graphics, video, audio and company branding to stand out and attract attention.

2. Display adverts support brand awareness.

The visual content of display ads also benefits your business by facilitating brand awareness. With a PPC (Pay Per Click) advert, users have to read the text on the ad and then click through to a landing page to learn about the business and what it has to offer. 

Since display ads are branded and styled, often with an offer, a target audience can gather information on your brand simply by seeing your display ad, no click necessary.

3. Display adverts help to target effectively.

When online advertising, it is important to identify the target audience (the people who are most relevant to your business). Just as with SEM and Facebook Targeting Adverts, you can create specific parameters for your display ads such as which sites they appear on, which geographic area they appear in, which demographic or niche market they appear to.

For example, a car dealership can target people of driving age who live in their zip code and are visiting auto-related websites. The benefit of targeting your display ads is that you can maximize your spend.

Other benefits of display advertising include: providing data, supporting retargeting and increasing the visibility of a brand/business.

Two students at Amsterdam School of Communication Research (ASCor) ran studies on target audience reactions to different formats of display advertising. They took into consideration two types of format- sponsored content and banner advertising to demonstrate that people react and perceive format in different ways both positive and negative.

Choosing the right medium will ensure that the brand gets the best out of using the medium.

To help better select the right format for the advert, Interactive Advertising Bureau has set up a Display Standard Ad Unit portfolio that can serve as a guideline to be followed by Advertisers. 

There are handful Display Adverts Network to choose from, but if you are looking to reach over 200 million people on about 10,000 websites, then don't forget to give us a call.

The good news is that you don't even have to spend much, all you need to do is click here and thank me later.

Anyway, don't forget to subscribe to our mailing list to join other 120k subscribers.

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304 Hits

JJANED SPECIALIST HOSPITALS IS HIRING! VACANCIES EXIST FOR VARIOUS POSITIONS

we-are-hiring
JJANED SPECIALIST HOSPITALS, a dynamic and forward thinking Specialist Hospital opening in September 2018 in Ajah, Lagos.
 
Vacancies exist for the following positions:
Nurses: Certified surgical nurses, midwife, medical nurses-- 2 years minimum experience
Registered pharmacists
 
Pharmacy technician- minimum 2 years experience
Laboratory Technician- minimum 2 years experience
X-Ray Technicians - minimum 3 years experience
Medical Officers 
Administrative clerks
Cashiers
Cleaners 
Laundry technicians
Driver
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  498 Hits
498 Hits

Get 10, 000 Real Facebook page likes, 10, 000 Instagram Followers and 10, 000 Twitter Followers 

social-media-marketing-in-Nigeria-2

How Many Social Media Followers do You Have?

Get 10, 000 Real Facebook page likes, 10, 000 Instagram Followers and 10, 000 Twitter Followers 

How many fans do you have on Social Media? 100, 500, 1000? It’s time to step up those numbers and attract real followers to your Social Media Pages. Wondering why it is important to have a lot of followers on Social Media, well, I’ve got 7 reasons non-negotiable reasons why. 

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  937 Hits
937 Hits

Advertise on Facebook, Instagram, and Twitter from N15, 000

social-media-marketing-in-Nigeria

Advertise on Facebook, Instagram, and Twitter from as low as N15, 000 per week. Limited time offer, hurry now!

Advertise on Social Media for as low as N15, 000. Get Started Today!

For as low as N15, 000, you can get your social media campaigns running and sales gushing into your business. It’s time to step up your business! Get started today!

Are you generating enough leads and making enough sales from your social media marketing activities? Are the statistics and returns from your social media channels measuring up to the amount of money invested? Someone might even ask, I’ve not invested a dime on social media, what can I be missing out? Well, a lot!

No matter how great your business is doing, with social media, it can do better and if you are doing very poorly too, Social Media Marketing could be a way to fix the situation and get sales coming in. Social Media Marketing is the way smart companies are now driving massive sales to their businesses and increasing ROI.

Anybody can post on Facebook and create an advert, anybody can do a sponsored post on Instagram but the question is, is everybody getting results? That is why you need a professional team to handle your online campaigns.  Get Started Today!

At Alternative Adverts, We understand the consumption patterns of social media content so we strategically create premium-quality and highly engaging content that not only connect your audience to your brand but also drive massive patronage to your business and increase your ROI.

Are your social media channels getting you enough brand awareness, driving sales to your business and making you enough money? If you can’t answer yes confidently, then you should contact us immediately for your social media campaigns.

We have a reputation of delivering on our promises; that is why more than 5 000 brands in Nigeria trust us with their marketing and that’s why we are number one in Africa when it comes to social media marketing and online advertising.

Contact Us

We understand the consumption patterns of social media content so we strategically create premium-quality and highly engaging content that not only connect your audience to your brand but also drive massive patronage to your business and increase your ROI.

Then we optimize these contents to reach large audiences that strategically targeted to meet your target customers.

In addition, we monitor, manage and promote these contents to ensure they get the visibility they require and deliver the result you desire.

We have a reputation of delivering on our promises; that is why more than 5 000 brands in Nigeria trust us with their marketing and that’s why we are number one in Africa when it comes to social media marketing and online advertising.

Social Media Marketing Campaign Cost in Nigeria: Facebook, Instagram Twitter etc.

BASIC PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

N15,000

N60,000

400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

250,000

 

SILVER PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

25,000

N100,000

800,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

800,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

700,000

 

 

GOLD PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

50,000

N200,000

1,700,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,700,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,200,000

 

DIAMOND PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

100,000

N400,000

3,400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,000,000

 

Social Media accounts management

Social media account management

Social Media accounts management (Facebook, Instagram and twitter) minimum of 3 post per week

Account mgt

N70,000

 

Custom Plan (On the custom plan we customize a package to suite your budget, feel free to let us know your budget)

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

2

Instagram Campaign

 

3

Twitter Campaign

 

Note: Please note that the reach are estimated, which means that you cannot get exactly the numbers listed, it could be more or less than the figures listed, lots of things determines the results like your price per click or impressions, you target with your ads etc.

For more information call us on 08140806869 or 07014039333.

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  1360 Hits
1360 Hits

Double your Leads in 2018 with Social Media Marketing.

social-media-marketing-in-Nigeria

Advertise on Social Media for as low as

N15, 000. Get Started Today!

For as low as N15, 000, you can get your social media campaigns running and sales gushing into your business. It’s time to step up your business! Get started today!

Are you generating enough leads and making enough sales from your social media marketing activities? Are the statistics and returns from your social media channels measuring up to the amount of money invested? Someone might even ask, I’ve not invested a dime on social media, what can I be missing out? Well, a lot!

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  706 Hits
706 Hits

Customers are looking for you online, discover how to be found.

online-advertising

Do you want to join thousands of businesses who are making loud impressions online, reaching millions of people monthly and making huge sales? Then you should sign up on alternativeadvert.com.

Alternative Adverts ltd is one of the leading digital marketing agencies in Nigeria and our website, alternativeadvert.com is Africa’s Largest Online Advertising Network, which happens to be one of the most visited advertising agency website in Nigeria and the whole of Africa by Alexa ranking.

Since we started operations, we have created solutions in the advertising industry that has makes marketing and advertising a lot easier for SMEs and presented us as an industry influencer in the advertising and marketing Niche.  Being one of the most sought-after digital agencies in Nigeria, we have helped hundreds of businesses of different sizes maximize their advertising budget and increase sales and profits including the likes of

Fuji film, Nairaland, Pz Wilmer, Airtel Nigeria, First bank Insurance etc.

In recognition of our innovation and expertise, we were awarded Africa's Best-in-Class Premium Quality Online Advertising Company of the Year 2017 by the African Brand Leadership Merit Awards and the Africa's most innovative Quality Digital Marketing Agency of the year 2017 by the African Quality Achievement Awards.

About alternativeadverts.com ad server

Alternativeadvert.com is Africa’s Largest Online Advertising Network with over 3000 advertisers and 5000 publishers registered on it. Our advertising portal is one of the most sophisticated multiple display adverts server in Africa. Most of the top newspaper sites and high-traffic blogs in Nigeria are connected to our platform and any advert placed on alternativeadvert.com will display on over 5000 top websites and blogs at the same time. Some of the sites your advert will appear to include:

Nigerian newspaper websites like;
Punch Newspaper, Vanguard Newspaper, Guardian Newspaper, Nigerian Tribune Newspaper,
Sun Newspaper, This Day Newspaper, Leadership Nigeria Newspaper, Daily Trust Newspaper,
PM Newspaper, Business day Newspaper, The Nation Newspaper, Daily Independent Newspaper,
National Mirror Newspapers, Daily Times Newspaper, Complete Sports Newspaper, National accord Newspaper etc.

Online News portal like;
Premium Times, Information Nigeria, Daily Post, Sahara Reporters etc.

Top Blogs sites in Nigerian like; 
Linda Ikeji blog(Lindaikejiblog.com), Bella Naij blog (BellaNaija.com), Naija tech guide (naijatechguide.com), Alternative Adverts blog (alternativeadvert.com/blog), Not just ok (Notjustok.com), y Naija (yNaija.com), ogbonge blog (ogbongeblog.com), 360 nobs (360nobs.com), Naija loaded (Naijaloaded.com.ng), hottest gist (hottestgist.com) etc.

Features of alternativeadvert.com Ad portal

  • Real-time reporting & dashboard overview.
  • Self-service campaign management.
  • OS, browser, device type, site targeting.
  • Manual and auto optimization, capping.
  • Large screen display ads, native ads and video ads.
  • Agency multi-client reporting.
  • White label platform for ad agencies.
  • Performance management dashboard.
  • Retargeting.
  • Payment method Naira or any other currency.

See Advert Format 

online advertising

Find a pricing package that suits your budget. 

Basic Plan

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 32,000 Impressions 300 Clicks Nigeria or worldwide N7,000
2 Weekly 20,000 Impressions 2,300 Clicks Nigeria or worldwide N50,000
3 Monthly 500,000 Impressions 4,000 Clicks Nigeria or worldwide N100,000
4 Quarterly 1,500,000 Impressions 12,000 Clicks Nigeria or worldwide N315,000

Startup Business Plan

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 70,000 Impressions 1000 Clicks Nigeria or worldwide N15,000
2 Weekly 500,000 Impressions 5,000 Clicks Nigeria or worldwide N100,000
3 Monthly 2000,000 Impressions 20,000 Clicks Nigeria or worldwide N400,000
4 Quarterly 6,000,000 Impressions 65,000 Clicks Nigeria or worldwide N1,200,000

Silver

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 125,000 Impressions 1200 Clicks Nigeria or worldwide N25,000
2 Weekly 875,000 Impressions 8,400 Clicks Nigeria or worldwide N170,000
3 Monthly 3,500,000 Impressions 33,600 Clicks Nigeria or worldwide N700,000
4 Quarterly 10,500,000 Impressions 100,800 Clicks Nigeria or worldwide N2,000,000

 Gold

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 250,000 Impressions 2500 Clicks Nigeria or worldwide N50,000
2 Weekly 1,750,000 Impressions 17,500 Clicks Nigeria or worldwide N350,000
3 Monthly 7,000,000 Impressions 70,000 Clicks Nigeria or worldwide N1,400,000
4 Quarterly 21,000,000 Impressions 210,000 Clicks Nigeria or worldwide N4,000,000

Diamond

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 500,000 Impressions 5,500 Clicks Nigeria or worldwide N100,000
2 Weekly 3,500,000 Impressions 38,500 Clicks Nigeria or worldwide N650,000
3 Monthly 14,000,000 Impressions 154,000 Clicks Nigeria or worldwide N2,500,000
4 Quarterly 42,000,000 Impressions 462,000 Clicks Nigeria or worldwide N8,000,000

Custom Plan (On the custom plan we customize a package to suite your budget, feel free to let us know your budget)


N0

Duration

Estimated Impressions

Estimated Clicks

Coverage

Cost

1

Daily

2

Weekly

3

Monthly

4

Quarterly

Note: Please note that the impressions and clicks above are estimated, which means that you cannot get exactly the numbers listed, it could be more or less the figures listed, lots of things determines the results like your price per click or impressions, the sites you target with your ads etc.

For further details call 08140806869, 07014039333

 

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  483 Hits
483 Hits

Kachie to cause a disruption in the Nigerian Music Industry

kachie-single Kachie

Kingsley Onyekachi Elvis Aguguo aka Kachie is ready to disrupt the Nigeria music arena with his good music. His latest single hit titled: "BABY MARANMA" is already creating lots of buzz online, you can watch the music video on YouTube

Kingsley Onyekachi, a Nigerian musical artiste, and songwriter was born on the 25th December 1989 to a family of eight and hails from Imo State, Nigeria.

Kachie started writing songs at the age of 16, and through his strong involvement in his then local church choir, he learned the rudiments of music. Since then, he has had a strong passion to create music and become a world acclaimed musician that will make a major difference in his community.

He finally got his first chance to record a song in the studio in 2010 where he met a prolific producer ‘Deevee’ who is currently signed to ‘Konvict Music Cartel’...

 

Kachie has since paused his career in music, until 2013, when he had to go pursue his tertiary education. He has currently resumed his pursuit to fulfill his musical quest and so he is back full time in the studio creating more music.

Follow him on Social media 

Instagram

Facebook

Twitter 

YouTube Channel

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  647 Hits
647 Hits

Social media marketing in Nigeria campaign cost best adverts rates

How-MuchDoes-SocialMedia-Marketing-nigeria-Cost

Social media marketing in Nigeria campaign cost best adverts rates and digital marketing in Nigeria price list.

Since Social media marketing in Nigeria is growing at an unprecedented speed and every day we get requests from individuals and companies asking for Social media marketing cost and best digital marketing price list in Nigeria.

We have decided to create some standard Social media marketing packages that can fit into the budget of companies and organizations of all sizes. As the leading digital marketing agency in Nigeria we have developed social media and digital marketing price list based on our many years of experience, and within each package, you would find the expected reach based on budget.

Carefully we have come up with this standard social media quotations that pay close attention to:

  1. Your Target Audience
  2. Location of your target audience
  3. Key Performance Indicators

 

BASIC PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

N15,000

N60,000

400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

250,000

 

 

       

SILVER PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

25,000

N100,000

800,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

800,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

700,000

 

 

       

GOLD PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

50,000

N200,000

1,700,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,700,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,200,000

 

DIAMOND PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

100,000

N400,000

3,400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,000,000

 

Social Media accounts management

 

Social media account management

Social Media accounts management (Facebook, Instagram and twitter) minimum of 3 post per week

Account mgt

N70,000

 

Custom Plan (On the custom plan we customize a package to suit your budget, feel free to let us know your budget)

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

       

2

Instagram Campaign

 

     

3

Twitter Campaign

 

     

 

Note: Please note that the reach are estimated, which means that you cannot get exactly the numbers listed, it could be more or less than the figures listed, lots of things determines the results like your price per click or impressions, you target with your ads etc.

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  1580 Hits
1580 Hits

SME FAST TRACK 2018 WAS A HUGE SUCCESS,

sme-ft-1 SME Fast Track

Last week Thursday and Friday, 3rd May and 4th May 2018, Alternative Adverts, Nigeria’s leading advertising agency held her 2-day free digital marketing training and it was a huge success! Indeed, it was an atmosphere of learning where the trainers were excited about helping the students understand the ins and outs of digital marketing and the students were eagerly gleaning all the information they could get from the experienced tutors.

 

On Thursday, which was the first day of the training, students were trained on the fundamentals and advanced level of search engine optimization. From on-page SEO to off-page SEO, Keyword research and optimization, internet yellow pages, search engine marketing, Google ad words, site analytics and web conversion tools participants went home with an extensive knowledge on how to optimize their businesses and make it rank higher on search engines.

 

As if that was not enough, the Day 1 trainer, Mr. Emmanuel Nwafor, a Marketing consultant with 10 years plus experience in the industry, an Advertising and branding expert, social media influencer and Managing Director of Alternative Adverts Ltd covered the intricacies of Search Engine Optimization in his almost 6-hour full lectures.

By Day 2, the first trainer, Caroline Wabara, a Digital Marketing Consultant & Trainer covered Facebook and Instagram in full. She also touched critical aspects of social media marketing, content, and optimization.

Daniel Malik, CIO of Tradersball, came in for the afternoon section and dealt a hard blow on strategy, content marketing, and digital storytelling. Also, Mr. Nwafor rounded off the training by touching important topics on display advertising, email and mobile marketing.

All the classes were practical and interactive and all the participants had great stories to tell.

When asked about the training, one of the participants, Agbiboa Benjamin from Mosaug Consulting claimed that what was covered in 2 days was beyond a regular one week or one-month training. In his own words, he says the training was insightful and he enjoyed every bit of it

Not only was did participants gain insightful knowledge about digital marketing, there were also opportunities to network, share and of course we had, we also had a sumptuous lunch on both days and nice take-home packages.

It didn’t end there. Participants were also presented their hard copy certificates at the end of the second day and materials to learn from were shared with them.  In addition, they got email addresses and SMS contacts for them to kick-start their email marketing campaigns.

Punch, Nigeria’s leading newspaper came over to cover the event and interview the participant.

Will you be a part of the June SME Fast Track?  More details coming soon

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  102378 Hits
102378 Hits

LET’S MAKE YOUR SMALL BUSINESSES BIG

display-advertising-services display-advertising-services

LET’S MAKE YOUR SMALL BUSINESSES BIG AND YOUR BIG BUSINESSES EVEN BIGGER.

Reach over 50 Million People Online Monthly at a very affordable Price 

 Find out how you can make 400% returns on your advertising campaigns using our platform.

Our Online advertising portal www.alternativeadvert.com is the Number one advertising portal in Africa according to google search, and it can help you reach over 50 million Potential customers/clients monthly at a very affordable price.  

Most of the major websites in Nigeria are connected to our platform and any advert placed on our website alternativeadvert.com will display on over 5,000 top websites and blogs simultaneously. Our Clients can prove this. 

You no longer have to be affected by the fluctuation in dollar rates while advertising on foreign ad servers, you can now place your adverts on multiple websites paying in Naira and not dollars yet reaching millions of people locally and internationally.

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  3438 Hits
3438 Hits

SME Fast Track 2018 – Free Digital Marketing Training

SME Fast Track 2018 – Free Digital Marketing Training

Lagos, are you ready for the SME Fast Track 2018?

First quarter of 2018 is over, have you hit those big targets or made those huge sales yet or are you still struggling with making ends meet in your business? We bring to you the “SME Fast Track 2018” a two-day digital marketing training by Alternative Adverts Ltd that will empower you with all the digital marketing tools, tricks, software and hacks to drive Massive Sales and take your business to another level in the 2nd quarter 2018 and beyond.

With over 50 million smart phone users in Nigeria, over 30 million tablet users in Nigeria, 20 million laptops users and over 200 million GB of data being consumed every day, you have a wide-reaching market online for your products and services, you just need to learn the digital marketing skills to rightly position your business and claim your share of the market and that is why we are inviting you to the SME Fast Track 2018.

LIMITED SEATS AVAILABEL FOLLOW THE LINK TO REGISTER TO RESERVE YOUR SEAT NOW.

This is not another digital marketing training, this is an opportunity for SMEs to learn all the digital tools, tricks, software and hacks they need to know to make huge sales and drive bigger business! Making huge sales fires up your profit margin leading to massive business expansion.

At the heart of making huge sales is digital advertising and that is why you should come and learn how to do it right at the SME Fast Track, 2018. This is the only way you can make your brand stand out from the teeming competition.

And the good news is that these skills can be learnt.

Join our SME FAST TRACK 2018, a 2-day training on the use of digital marketing media to boost your sales by 400%.

Register Here

Course outline

  1. Digital Marketing Fundamentals and Website Conversion Funnel
  2. Traffic, Online Advertising, and Customer Acquisition
  3. Social Media and Community
  4. Email Marketing
  5. Video Marketing Blogging and Content Marketing
  6. Digital Marketing Strategy and Planning
  7. Mobile/SMS Marketing
  8. E-commerce marketing and Re-marketing
  9. Search Engine optimization (SEO)
  10. Search Engine Marketing (SEM)
  11. Classified ads and forum
  12. Online payment integration
  13. Database sources and management (Email and GSM Numbers)
  14. Plagiarism, Link building and Site analytics

  15. Site map generation

  16. Google and Bing webmaster etc.

  17. Bulk email server setup

  18. Facebook Ad secrets, generation, Page like etc.

YOU WILL ALSO LEARN 

  1. How to overtake your competitors and place your business on first page of Google map/business
  2. How to place your business on the first page of Google search and other search engine (Basic SEO)
  3. How to get 150, 000 FREE Email Credits every Month. 

 REGISTER HERE

Date: Thursday 3rd May and Friday 4th May, 2018

Venue: No7, Rasaq Balogun, off Adebola Street by Adeniran Ogunsanya, Surulere, Lagos.

Time: 10am daily

Training fee: N120, 000   FREE

However to cover the following costs:

5. 10 000 GSM Phone numbers for Mobile Marketing 
4. Training pack
3. Training Materials
2. Hard Copy Certificate
1. Lunch for the two days

You'll have to pay a compulsory sum of N10, 000 which must be paid BEFORE the training date. This will help us make solid preparations for everybody that will be coming.

Please Note that our regular 2-day training cost between N100, 000 and N150, 000; we suppose you are familiar with the standard charges for similar trainings so we are not indirectly charging you for the training.

EARLY BIRD DISCOUNT: Free 10 000 email addresses will also be given to first 20 participants to register.

What are you waiting for?

Register today

Please not that all payments should be made to our official accounts after registration before the training dates.

Acc Name: Alternative adverts network services ltd

Acc No: 0171264192

Bank: GTBank

Acc Name: Alternative adverts network serv ltd

Acc No: 1014247724

Bank: Zenith Bank

For more information, call 0814 080 6869 or 07014039333

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Top 5 Quick Ways to Boost Online Sales for Your Small Business

Top 5 Quick Ways to Boost Online Sales for Your Small Business

If you are running a small business firm or a large enterprise, improvement is the key to success. You must make consistent efforts to make your business better. Great business owners and entrepreneurs always look for new ways to increase their sales which makes their company healthy and reliable. If your business is not doing well, you should ask questions to yourself about the business plan and strategies. Every business owner who has an online store wants to increase his sales and revenue as much as possible, but the question here is how? In this ultimate guide, I am going to share some ways by which you can boost the sales of your small business.

A Responsive Website

The popularity of smartphones and mobile devices are increasing rapidly. Since 2015, a responsive website is also a ranking factor in the Google's algorithm. In these days, over 60% of the web searches are coming from the mobile devices. It can provide a great user-experience across many devices and screen sizes, which will help you to encourage a visitor to stay on your website for a more extended period that can result in increased sales.

Use SSL Certificate

SSL is the short form of Secure Socket Layer which brings a layer of protection to a website. It will save your customer's sensitive data from going into the wrong hands. If you do have an e-commerce website using the right type of SSL certificate can help you to increase your sales and revenue. A site with an SSL Certificate builds consumer trust as it is imperative if you want your visitors to stick for a long time. Since October 2017, Google Chrome browser is labeling non-SSL websites as "not secure," so this type of label can harm your sales and possible revenue.

Call to Action Strategy

A call-to-action is an element of the page which encourages a user to take some specific action while reading the content such as subscribe to the newsletter or request for a callback. If you are getting a decent amount of traffic on your website, then the conversion rate is an essential thing to increase sales. A proper call to action strategy is a real need in this era, the end of the page can be a right place for a CTA which will urge your visitor to take action with the fresh information in their minds.

Use Testimonials

Social media is gaining popularity day by day, which means now your satisfied customers can provide you the feedback on many platforms. Publish these honest and real testimonials on your product and home pages. The inclusion of testimonials can boost your sales quickly, as it creates a sense of trust among your potential customers. You can also apply for ISO certification for your business; these professional accreditations will also help you to gain consumer's confidence. 

Accept Various Payment Options

In recent years consumers have more choice of how they pay for goods and services. You need to provide different payment options on your website. If you only accept credit and debit cards, then you may lose a lot of your potential customers. The last thing which can limit your business from growing is a customer who wants to purchase a product but abandoned the cart because you don't accept their feasible payment option. It can be a hassle to include many options, but it'll provide a great value to your business and sales.

 So these are the five best ways to boost sales of your small business quickly. Most of these tips are fresh and updated, proper implementation of them will bring a positive change in your business.

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Digital Marketing for Nigeria 2019 elections.

Digital Marketing for Nigeria 2019 elections.

Reach over 500 million Nigerians in 36 States and win thousands of voters in 2019 elections.

2019 election is around the corner. Dear politician, are you ready? The atmosphere is supercharged as the elections draw nearer. The competition is tougher than ever before between political parties and political candidates. Stand out in your political campaigns and reach hundreds of millions of Nigerians online and offline. Let the Leading Advertising agency in Africa handle your digital and outdoor advertising campaigns this election and be glad do you do.

For an election as hyped as 2019 elections, we recommend large scale multi-marketing and advertising to reach voters from different angles. We have put together several services and packages that will get you the reach, impressions, and connections you need to win that election.

  1. A.Digital Advertising Packages

 

  1. i.Online Advertisements on Top Nigerian Newspaper Websites and Blogs

Reach more than 200 Million people online at once.

Place your adverts on more than 5000 top newspapers and blogs from a single ad server. There’s no other campaign strategy that will guarantee you will reach hundreds of millions of people at once than this multiple display advertising strategy.

Alternative advert server, a leading advertising agency in Africa has made reaching large audiences much easier. Form our single ad server, you can reach millions of Nigerians through the most popular blogs and sites all over Nigeria. Some of these popular sites include:

punchng.com, guardian.ng, vanguardngr.com, premiumtimesng.com, dailypost.ng, leadership.ng, businessdayonline.com, bellanaija.com, informationng.com, hotnigerianjobs.com, dailytimes.ng, tori.ng, hottestgist.com, naijatechguide.com, misspetitenaijablog.com, citypeopleng.com, nigeriabusinessdirectory.com, nigerianbulletin.com, financialwatchngr.com and over 5000 other websites and blogs at an affordable price.

Here are our standard charging rates. You could get in touch with us for more custom packages.

  1. ii.Social Media Campaigns: Facebook, Instagram, and Twitter

Social Media is King! Social media is everything these days.   It’s impossible to have a successful online campaign without making strong impressions on Social Media.

In a world where everything and everyone is “online”, let’s help your campaigns stand out among other contestants.

We understand what your target audience wants and how they consume the contents they get from social media. So we will strategically create high-quality content that puts into consideration your target audience and help maintain a voice on all your online platforms that resonates with what your audience are looking for and also drive massive attention to your campaigns and help you win more votes eventually.

In addition, we monitor, manage and promote these contents to ensure they get the visibility they require and deliver on the result you desire.

We have a reputation of delivering on our promises; that is why more than 1,000 brands in Nigeria trust us with their marketing and that’s why we are number one in Africa when it comes to digital marketing and online advertising.

Here are our standard charging rates. You could get in touch with us for more custom packages.

  1. iii.SMS and Email Marketing

Get over 100 million GSM phone numbers and up to 2 million active and verified email addresses of people living and working in Nigeria grouped by states, local government area, and profession. This is a verified and the most authentic phone numbers database.

Some of them come in complete data including the First and last Names of recipients, gender, occupation, LGA, state, address etc. depending on your preference and campaign objective.

Visit 
GSM Phone numbers database and Email addresses of businesses and individuals for more details.

 

  1. B.Radio and TV Jingles

 

Go live on radio and TV and reach millions of local audiences.

  1. i.Radio Jingles and Interviews

We will submit your Jingles, adverts, and voice-overs to top radio stations in Lagos, Ibadan, Abuja and other major cities in Nigeria, we will also arrange for interviews on some radio stations. Radio jingle is a proven way to expose your campaigns to millions of people daily and also an extremely important aspect of building a relationship with local audiences

  1. ii.Newspaper and Blog sites in Nigeria (press release)

Post on Punch, vanguard, premium times, bellanaija, lindaikeji, etc.

In our industry, we usually say that “content is king and distribution is queen, each type of content plays an important part that one simply can’t afford to ignore. The post on various newspaper and blog websites will allow you to establish a more personal connection with their readers, by answering some of their most burning questions, offering advice and sharing your insight with their audience.

On the other hand, press releases will help us build trust and authority on different fronts, by stimulating journalists and media outlets to talk more about the positions you’re vying for and what voters stand to gain.

  1. iii.TV Video and Audio Jingles and interviews

We will submit your adverts, jingles, and voice-overs to top TV stations in Lagos and other major cities in Nigeria, we will also arrange for interviews on some TV stations. TV jingle is a proven way to expose your campaigns to millions of people daily and also an extremely important aspect of building a relationship with local audiences

  1. iv.SMS Short Code Services
  1. v.YouTube Videos Views

If you have your jingles and adverts on YouTube. We can get views you need for your video go viral and get the expected exposure,  Aside from sending the video to the TV stations we can upload it on YouTube and direct web traffic to it to increase the view rate. We can guarantee over a million views per month

  1. vi.Branding

Branding will help get your name and campaign out there. We would make up some stickers, badges, posters, T-shirts (very common in Nigeria) or anything else you can think of that include your name. Then, leave the stuff anywhere you can. Pass them out at large gatherings, give them out during events and performances, and seize every chance you get to drop your stuff at places and offices.

  1. vii.Charity Events

Charity Events is one sure way to make a politician popular because people will be drawn to him because of the charity his/charity works.

  1. viii.Voice SMS

Voice sms (Robot call or Robocall) enables you to record your messages in your local dialect and broadcast it to millions of people at once. And with the millions of verified, active and well segmented Nigerian GSM Phone numbers at our disposal, we can help you target your audience precisely.

Let the Number one voice SMS provider in Nigeria and beyond create conversion-driven voice notes for your political campaigns.

60 sec = N12
45 sec = N9
30 sec = N7
15 sec = N4

Call 07014039333, 08140806869 for more information.

  1. C. Outdoor Advertising

Reach Millions of Nigerians in different location through outdoor advertising

 

Are you looking for the best outdoor advertising company and branding agencies to handle your Nigeria 2019 elections campaigns or do you want to know the cost of outdoor advertising in Nigeria and beyond? You are in the right place. We have billboards in Lagos, Abuja, Rivers, Kano, Enugu and other parts of Nigeria.

There is no doubt that outdoor advertising is a great medium of massive advertising, and also one of the oldest and most effective means of advertising.

We offer the following types of outdoor advertising: digital billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Outdoor advertising works well for promoting your campaigns in specific Point of sale displays include

Mobile billboards

Guerrilla advertising 

Lamp Post advertising

Transit advertising and wraps (subways, taxis, trains, buses, trains etc.)

Street furniture (kiosks, bus shelters, telephone booths etc.)

For outdoor advertising or digital billboard advertising in Lagos, Abuja, Rivers, Kano, Enugu and other parts of Nigeria click here to contact us

 

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