The table has turned. Social Media has taken over!
It’s no more news that Social Media has changed everything from the way we interact and make money to the way we do business and advertise our brands. The smart businesses are leveraging on this powerful media to promote their brands and increase their revenue.
In a world where everything and everyone is “online”, you can’t afford not to get it right. This isn’t all there is to it, but these 5 tips will help you get more results with your social media channels this 2018
- Don’t just post, engage
If you’re posting on social media and nobody is liking, commenting on and sharing your posts, not only should you be bothered, you should also find means to rectify that immediately. And in rectifying, the first thing you should check is the relevance of your article. How relevant and interesting is your content to the people you are trying to reach? Then you need to check your visibility to search engines. Promote your pages to relevant people to increase your engagement and followership.
- Don’t just sell, connect.
Social media is different from all other kind of media in that it is highly interactive. It is primarily for social interactions, not for marketing. You can’t break this most important rule and expect everything to go well. No, it won’t!
A lot of people focus on the Media in “Social Media, and use it to push their businesses while ignoring the social part that forms the bedrock of the results you get. The basic and probably the most important truth about social media that will drive more patronage to your business in 2018 and improve your ROI ultimately is this “Focus on connecting, not selling. When people connect to your brand, they patronize you by default. By connecting, I mean post contents that your audience will find, useful, relevant and helpful and even if you have to market your products/service, do that from the standpoint of your customers needs not your need to sell.
- Don’t just create content, get feedback
There are five essential components of a communication process.
They are the sender, receiver, message, channel and feedback. These components apply in social media interactions as well. A communication encounter is not complete until you’ve gotten a feedback from the receiver. So ask questions, ask for feedbacks, treat comments and complaints with urgency; these are things that will help you know what you’re doing well and what you’re not and then improve.
- Don’t assume, inquire.
In traditional marketing, marketers assume they know the customers’ needs and problems and present their products as he solution but with social media marketing, it’s a different case. Here you need to find out what is most important to your audience and develop your content narrative around it. That is the only guarantee to good results
- Don’t post when you’re chanced, post when they’re online
When it comes to posting on social media, timing is key. While you’ll find some useful suggestions as to what time to post online, you can also determine the best timing your post will get the most result by testing yourself. Post at different intervals and watch out for the timing that got you the most result. Test it several times and once you’ve arrived at a time, stick to it
- Hand your business Social Media activities over to a Trusted Agency.
This is one of the things we do best at Alternative Adverts. We understand the consumption patterns of social media content so we strategically create premium-quality and highly engaging content that not only connect your audience to your brand but also drive massive patronage to your business and increase your ROI.
In addition, we monitor, manage and promote these contents to ensure they get the visibility they require and deliver on the result you desire.
Are your social media channels getting you enough visibility and making you enough money? If you can’t answer yes confidently, then this is for you.
We have a reputation of delivering on our promises; that is why more than 5 000 brands in Nigeria trust us with their marketing and that’s why we are number one in Africa when it comes to digital marketing and online advertising.
Check our pricing and packages or get in touch with us.