Don’t read this or Buhari wins again

Nigerians. I asked you not to do this. But you’ve gone and broken the rules.

Now you might as well read what i have to say. 

What’s the major point of reaching out to your customers?

For starters, to make them aware of your business right?

Then what is the primary reason for putting so much effort into your headline, graphic design, font size and other parts of the content?

The simple yet surprising answer is to ensure that the first sentence of your content is read (highlight).

The may seem a little confusing and surprising as its so simple.

I had always looked at writing the perfect content as a big deal in terms of trying to write the perfect headline, get the best pictures to accompany what I’ve written and learning the craft of a perfect call to action. It wasn’t until i read a book that shared some of the secrets of content development that i became more relaxed around content development.

Some of which I’ll be sharing with you today. Of course if you want more you’ll have to message me and ask for it like the perfect gentle man of lady that you are.

The purpose of the headline is to get the first sentence read. The purpose of the first sentence is to get the second sentence read and on and on to the last sentence.

This is important when writing to persuade or sell. 

If no one reads what you wrote, then all is for naught.

I did get you to start reading this post but I wouldn’t encourage you to try this strategy while it bought you here, I’m not sure it will help keep your attention. 


One of the most popular lines in english literature. It is also very recognizable and there is not a word that is over three words. 

The lesson here? Keep it simple. A good copy should be conversational written in clear, concise and precise words. 

You can also ignore the rule of grammar that is writing one line sentences if it will make your content more understandable. 


Your headline is perhaps the first and only impression you can give your readers. Without the headline that is sure to turn a skimmer into a reader, the entire content should perhaps not exist. 

A great headline can also capture the entire essence of the message not just grab attention.

Writing a headline that gets results is very important so I’ll be making a list of ways you can get results with just the headline.


According to the best content developers of all time, you are meant to spend half of the time it takes to write a piece of persuasive on the headline. So if you have a blog post one that is really important to you or your business, if it is one that you really want people to read, then you should a lot of time thinking about and writing and re-writing your headline. 


Averagely, 8 out 10 people will only read the headline copy but 2 out of 10 will the rest of the content. Interesting right? This is one of my secrets to writing a great headline. This also determines the effectiveness of the entire piece. 

The better the headline, the better your odds of beating the averages and getting what you wrote read by a larger number of people. 

Writing a great headline does not necessarily guarantee the success of your content. The benefit contained in the headline still needs to be satisfied completely in the body copy either with what you’re offering or your content.

Regardless, a great content without a great headline is doomed to go unread.


There is an approach that has always worked for me when writing headlines. It’s an approach by the American Writers and Artists called the The Four U’s approach to writing headlines.

Headlines should be

1. Be useful to the reader,

2. Provide the reader with a sense of urgency,

3. Convey the idea that the offer or content is Unique; and 

4. Do all the above in an Ultra-specific way.

According to copywriter Clayton Makepeace you are to ask yourself six questions before you start writing a headline. 

1. Does your headline offer the reader a reward for reading? 

2. What specifics could you add to make your headline more intriguing and believable? 

3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand? 

4. Does your headline present a proposition that will instantly get your prospect nodding his or her head? 

5. Could your headline benefit from the inclusion of a proposed transaction? 

6. Could you add an element of intrigue to drive the prospect into your opening copy? 

Still need more help writing the perfect headline for your content, We at Alternative Advert can help you. Call 07014039333 Don't forget to thank us later as we provide the best digital services in the country. Just ask our clients.

Lamppost Advertising in Nigeria: 15 Locations That...
Nigerian Bloggers: 5 Ways They Are Killing Their B...

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Tuesday, 13 November 2018
Casino sites with welcome bonuses.