In case you are still having reservation about outdoor advertising in Nigeria, then you need to know that 83% of the people in this world recall seeing out-of-home advertising within the last 30 minutes before shopping.
It might also interest you to know that two-thirds of consumers have successfully searched out a product online as a result of outdoor adverts.
So if you are really serious about reaching specifically your core audience, then it is time you take a second look at your marketing strategies.
But if you are already taking advantage of this advertising vehicle, then that is good news.
But this doesn’t mean you should start celebrating yet.
This is because a lot of brands are getting their outdoor advertising wrong and I don’t know if you are part of them. It is so embarrassing seeing lots of poorly implemented outdoor adverts that litter the streets of Lagos and Abuja.
But you don’t have to worry. Even if you have been getting yours wrong all these while, the good news is that you are here now.
I am going to teach you everything you need to supercharge your outdoor advertising in Nigeria.
Fortunately, they are just 5 simple but effective strategies.
I guess you are ready, so let dive in.
Communicate Your Brand Message
If you can’t communicate who you are, what you do and the pledge you are making to your customers, then you don’t have a business doing outdoor advertising.
Believe me, you are just wasting your money.
Unfortunately, I see a lot of businesses doing this, even the so-called big brand and this is bullshit.
Anyway, I don’t totally blame them. I blame their Media Consultants.
But seriously, this is one crazy thing you need to stop doing.
Your brand message is something you mustn’t compromise. It must be communicated consistently on all platforms.
Though this is not always an easy task, a good media company in Lagos can help you to beat the pitfalls.
Launch through Wealthy Advertising Medium
So let assume you have gotten your branding right, but if you are not launching through the appropriate medium, then you are equally wasting your time.
This is the main reason you need to pay attention to your locations.
But first, you need to understand who your prospective customers are, where they are and their ability to pay.
For instance, no matter how you bombard Nigerian students with real estate ads, the truth is you ain’t converting any of them.
They are not your market and you have no business with them.
So if you must supercharge your outdoor advertising in Nigeria, then you need to learn how to stalk your customers, not just every customer, but only those that have the ability to pay.
These are your real customers.
But how do you identify where these people are and their willingness to pay?
This is another reason you need a professional.
Anyway, continue reading.
Pay Attention to Image Retention
Seriously, I don’t understand why people don’t pay attention to this when they are designing their outdoor adverts.
This is crazy.
If people can’t retain your images in their memory after seeing your outdoor adverts, believe me, you have just wasted your time doing nothing.
So go back to wherever you mounted your outdoor adverts, take a 30-second long look at them, if you can’t recall them vividly after sometimes, then you have to pull them down and put up something better.
Image retention is something you shouldn’t compromise.
Do you know why?
It is because better image selection improves conversion by 40.18%.
Timing is King
How would you look at me if I start advertising Sallah rams to you today?
Stupid, isn’t it?
The reason is simple, the world just celebrated Sallah last week and any new Sallah advert now is useless.
So that is the same way a lot of people would look at you if you neglect the importance of timing in your campaign.
A perfect message reaching a perfect audience is meaningless if the timing is off. So you need to direct your campaigns only when people are actively looking out for that.
Unless you are not running a time-bound campaign.
Use Superhuman Professionals
Ignore this at your peril.
Unfortunately, this is not something you can always get from on top of a counter. But if you are lucky to easily get a good one, then don’t forget to give yourself a pat on the back.
This is because a lot of agencies parading themselves as good are actually wack.
But you can save yourself lots of headaches by using Alternative Adverts. We can get you outdoor advertising running in Lagos and Abuja within days.
Our ability to get you right in front of your customers in a matter of hours is what sets us apart from the rest.
You can join the other 300 Big Brands that trust our business.
Call us today: 0814 0806 869 or 0701 4039 333