Email Marketing could be defined as a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience.
Email Marketing is also efficient way for your business to expand, reach your current clients to update them on the latest products and services you are offering.
These are the requirements to run a successful email marketing
1. Good content: the content must be clear and simple for your audience or customers to be able to understand, and must be targeted.
2. Timing : Timing is one of the most critical points in building up loyalty. You may be sending your email campaigns, daily, weekly, or monthly. But irregular timing in your campaigns can make your subscribers feel uncomfortable and cause complaints for your services.
3. Deliverability: the delivery of the message must be guaranteed.
4. Segmentation: Successful segmentation can guarantee that the right message is reaching the person.
5. Feedback: feedback is very important always check your mails and attend to it.
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