Coca-cola has set its sight on winning over social media users after unveiling a custom built SELFIE BOTTLE, which will take your picture while glugging down the fizzy drink. It automatically senses when a drinker is mid-sip.
Devised by coca-cola Israel, the snappy design arose after its maker spied a gap in the market for novelty drinks. Devised by Gefen Team for the coca-cola summer love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on instagram, snapchat and facebook. In a statement, the agency said that users tag themselves and their friends in photos on coca-cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing that they can share their special and wonderful moments just by drinking.
With an in built camera fitted at its base, the gimmicky product comes with a sensor to detect when it experiences a 70 degree drinking tilt at the point which the camera fires up to take a snap of its owner mid drink. Gefen has a long association with coca-cola, masterminding a number of stunts including a SOCIAL ROBOT to give teenagers the chance to remotely attend the festival.
Read the original article on The Drum. Copyright 2016.