Digital marketing is a relatively new field in Nigeria. As a matter of fact, many businesses in Nigeria are yet to embrace digital marketing in Nigeria and in the long term, these businesses would definitely start counting their losses. But if you are reading this article, there is a high chance that you are either a digital marketing executive or a business looking to expand your horizon through digital marketing in Nigeria. If you are a digital marketing executive or newbie, you might want to check out this post that talks you through how you can start your own online advertising business in Nigeria and if you are a business looking to go digital in Nigeria, then allow me to walk you through the basics of digital marketing in Nigeria.
As I said earlier, digital marketing in Nigeria is comparatively new when you consider how long digital marketing has been a "thing" in other climes. Having said that, you should probably be aware that the Digital marketing in Nigeria is also growing at a rapid speed, with many companies who were indifferent about it now showing a keen interest in digital marketing due to a number of reasons. I would let you in on some of these reasons below.
Reasons Why Digital Marketing is Important For Your Business.
First, Digital marketing, unlike traditional advertising, has a lot of measurable metrics, which means that you can monitor what you are putting into digital marketing and then cross-check to see if you are getting returns on investment.
Secondly, it is becoming nearly impossible to ignore digital marketing in Nigeria due to the sheer amount of Nigerians online. According to a post on Guardian Nigeria, Smartphone penetration in Nigeria last year rose to an all-time high of 30 percent with statistics suggesting that Nigerians were using about 23.1 million smartphones as at 2015. Add the growth in 2017 and the people that access the internet on their laptops and you would see why digital marketing in Nigeria can no longer be ignored. If you are still in doubt about the efficacy of digital marketing in Nigeria, then you should check this post on how digital marketing and online advertising has taken over.
Another reason why people are investing in digital marketing in Nigeria is because it is a very effective means of marketing. In traditional advertising, you advertise to everybody with the hope that you find people who are interested in your product. However, in digital marketing, audience targeting has made it possible for you to advertise to people who are interested in and may already be looking for your products and services, thereby giving you a higher rate of conversion and a guarantee on returns on your investment.
Having told you the benefits of digital marketing, you might be wondering how you can start to utilize digital marketing to boost your business in Nigeria. Well, it is not that difficult. You might want to look into the following steps:
1. Consider your target audience (people that you want to reach with your products and services)
2. Think about where they may be online (Facebook, Instagram, blogs, youtube etc.)
3. Create a digital marketing campaign and target them
4. Assess the metrics and see what's working for you and improve.
I know. All the above steps might look very simple, yet complicated but you can achieve it if you dedicate time and effort into it. However, if you do not have the time and patience to do your digital marketing yourself (it could be a handful) then you should consider a digital marketing agency. Of course, if you ask me to recommend the top digital marketing agency in Nigeria, I would point you to Alternativeadverts.com an online advertising agency that specializes in everything digital marketing from SMS marketing to email marketing, social media marketing, search engine marketing and display advertising, they pretty much cover everything. Besides, I trust them because they are a digital marketing agency in Nigeria that has been in business for about six years so they know what they are doing.
In conclusion, if you are looking to learn more about digital marketing, then you should stay up to date with our blog here. If you are looking to start using digital to promote your business, then you should contact us here and if you want to start advertising on our display advertising network, then you can start here.
Here's to wishing you success on your digital journey!!!