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Pay per Click advertising for businesses (PPC)

Pay per Click advertising for businesses (PPC)

Pay per Click advertising in Nigeria (PPC)

PPC or pay per click advertising is the best for both established and Small businesses because they have many benefits to gain from PPC.

What is PPC or Pay per Click?

PPC or Pay per Click is one of the tools you can use to promote a business in the online. The PPC method really works in a very simple way and this is why it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your adverts.

There are many Pay per Click (PPC) platforms out there you can use, but the most known are Google Adwords, Bing Ads and Alternativeadvert.com.

A successful PPC campaign can generate profit faster than any other online promotion method and can help a company grow. Pay per Click is a great tool for reaching your target audience at the right time and on the right platforms when they are ready to convert.

Some Benefits of PPC or Pay per Click advertising

1 Fast Results

Businesses need results and they want them fast. Pay per Click is perhaps the fastest way to run an advertising campaign and get instant results.

2 Measurable results

Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.

From the time you start PPC you know how much you spend and if you are generating profit or a loss. There are many reports and KPIs that will provide you with all the information you need, data that is essential to marketing departments and CEOs.

3 No dependencies on SEO or Google Algorithmic changes

SEO is good for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices, BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.

4 Reach the right audience

When running a Pay per Click campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.

5 Take advantage of business opportunities

Let’s say that you are selling your products online and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant and fast results.

6 Brand recognition and corporate existence

You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although keywords will not generate more sales hat is why it is recommended you use site targeting as well, but indirectly keywords help you increase brand awareness and establish your business as an authority and leader in your industry.

7 Open your doors to local customers

Pay per Click is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitors ad and you just lost a customer.

8 Pocket Friendly

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.

9 Rich Functionality and Reporting

PPC platforms like Google Adwords, Bing Ads and Alternativadvert.com provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This is considered a business advantage because without the right tools and reporting system is like swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy can give you the right results.

Follow this link to signup https://www.alternativeadvert.com/advertiser_join.php or call 08140806869m, 07014039333 for support

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GOOGLE ADWORD

GOOGLE ADWORD

Google Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services. Google AdWords provides several advantages over other types of advertisements … (1) immediate visibility, (2) complete accountability, (3) budget flexibility, and (4) terrific analytical software to provide insight and guidance towards optimizing the business results of the campaign.

The biggest advantages of Google’s PPC program is the fact that it can net your website visitors immediately. Organic SEO may take months to generate results of significance, but a PPC ad can work for you right away. When used in coordination with an SEO strategy, Adwords can bring you visitors while you are waiting for your page to appear prominently in organic search results. Another of AdWord’s biggest benefits is that it’s entirely customizable. Users can select their keywords, and they can even choose which keywords they do not want to trigger an ad. This is invaluable to marketers who can manage the account, and constantly tweak keywords and budgets to find the magic combination of efficiency and affordability in the campaign.

With AdWords, the user controls how much to pay. The basis involves a bidding system which results in cost per click pricing and allows the user to only pay for the clicks that are received. Also, the clicks are priced according to the user’s settings, ranging from ten cents to one hundred dollars. Alternatively, marketers can opt for cost per impression pricing in content network. This will allow you to pay for how many times people see the ad, as well as target individual content websites. Regardless of which pay model you choose, you set the daily advertisement budget, which gives you complete control over the campaign. Budgets can be as low as ten dollars per day. AdWords does not require a monthly minimum or commitment from its users. The account set up fee is only $5.00.

The advertisements are user created and managed, right down to the scheduling. You decide what days, and what hours the advertisement should run. Either one or multiple ads can be targeted with one or multiple trigger words. The advertisements may also be links in into an ad network of products and websites in order to increase exposure. This option will allow the user to place ads on other sites in Google’s network, including AOL and ask.com.

 If after reading the article you want to utilize the power of google Adwords and do not know how to go about it Alternative Adverts Medium will do it for you stress free, click here to contact us or call 2347014039333, 08140806869.

Read more at: http://alternativeadverts.com/google-adwords.html

 

 

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