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Small businesses can learn a lot about free samples from the word of SaaS (software as a service). Online software services have a variety of pricing models, but most of them offer something along the following lines:

      A one month free trial

      Data for one domain at no cost

      A sign up for the basic plan for free

Most SaaS companies know that people hesitate about signing up for a new service. But offering a free trial means you can see what the service is like, with no risk. SaaS companies also understand that somebody that is already using their service for free is more likely to  upgrade to a paid subscription than is a total staranger. Here are 4 creative ways to turn free samples into a bigger profits, whether it’s a SaaS business or not.

1.             Free samples as part of your branding.

This week I am a proud owner of 2 huge boxes of natures path cereals, thanks to a taste test last week at Costco. Already the brand is one of my favourites, I even found a flavor my wife and daughter would like and also discovered that I pay less at Costo than at my local store. That free sample probably sold me dozens of boxes of cereal over the months to come. Another thing that is amazing about Costo is how it has made free samples part of its broader marketing plan. There are times when we have gone to costo just because our stomachs were grumpy and there were free foods to sample while we shopped.

2.                Free samplers as a customer bonus.

My Australia friend found out that she gets free samples when she orders for her hair products. Recreate you sends 2 free samples with every order. To the customer, it’s a bonus gift. Its like getting more than you paid for. Then for the company, it’s a way to expand tehe number of products it sells to each customer.

3.               Free samplers to start a new business.

EvEvery start up knows how hard it is to make waves in this era of information overload free samples is one way to get people to stop and take note . If I want to open a new restaurant, I will have someone standing outside the door offering a free sample of one of the dishes to everyone who walks in or walks by the restaurant, along with a business card or take out menu.

4.                Free samples to sponsor an event.


People build an affinity for events in which they participate. When my daughter and I ran the colour run this semester, We trained for some months, when it was over, we took some souveinirs home. Sponsoring events is a great branding because you can connect with your audience members where they are emotionally invested. So what a great place to offer free samples.


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