Best digital marketing agencies in Lagos Nigeria & online advertising companies

List of Trusted Social Media marketing agency & leading Internet marketing companies in Africa

7 Steps to Search Engine Marketing Success for Companies

search-engine-marketing

Somewhere, right now, a potential customer is looking for your product.

Who will they find first. You or your competition?

Search engine marketing for industrial companies is all about being the face of customers searching for your products or services on their browsers.

Its kind of similar to how you found this article when looking for search engine marketing strategies.

But how can you take full advantage of sewrxh engine marketing in order to outshine your competition?

The following steps will give you an idea and put you on the right track to search engine marketing success.

STRATEGY 1 – DEFINE AN EFFECTIVE STRATEGY

Oftentimes, industrial companies go into search engine marketing without a coherent and sensible strategy.

Don’t fall into this trap.

I repeat, do not fall into this trap.

Start off on the right foot by thoroughly

Defining your target audience(s),

Identifying their needs and motivations and

Stipulating how your products can meet these needs.

Next thing to do is, review your company’s position in the marketplace.

Know your top competitors and their competitive advantage.

 Finally, figure out specific goals and benchmarks, such as search rankings, sales lead volume and website traffic increase other ROI metrics.

This will allow you to measure the success of your search engine marketing campaign. This strategy will form the foundation of your campaign and put you on the path to success. Yah!!!

STRATEGY 2 – CHOOSE THE BEST KEYWORD PHRASES

The most critical step in search engine marketing is to strategically select the most important keywords  for your company.

 If this isn’t done properly, that is if the right keywords aren’t chosen,  your search engine marketing campaign is destined for failure. Whoops!

When choosing the best keywords, it is important to choose words that are not only relevant to your business, but are also ones that are searched most often by your target customers during the customer's journey.

By getting inside the heads of your customers and brainstorming about potential terms your customers use when thinking about your products through the awareness, consideration and decision stages of the buyer's journey.

Ask your customer service representatives what words they think are most important. You may even ask your best customers.

 Then, turn to keyword research tools provided by SEMrush, Google Adwords, Hubspot, Moz, etc. to create a list of most searched words that will drive targeted traffic to your Website.

STRATEGY 3 – OPTIMIZE YOUR SITE FOR ORGANIC SEARCH

Now that we are aware of the words that your target customers use during their customer journey, we can now put them to work.

You need to ensure that your website content is optimized to take advantage of the keywords. Begin with your Website copy that is the information visible on your website. Make sure that your website copy is skillfully written in order to effectively market your company.

At the same time, use your keywords in a relevant manner.

Next, pay attention to the structure of the website. It is important to make sure that your website content gets indexed by top search engines such as Google.

 Make use of your keywords in page title tags, file names, heading tags, meta tags, and alt tags.

The description meta tag is very important even though the keyword meta tag has been exploited over the years.

The description will show up in the search result just below your link. This will provide a great opportunity for you to entice the searcher to click the title to your website.

STRATEGY 4 – ATTRACT QUALITY LINKS TO YOUR WEBSITE

Building links involves gaining links to your website from other sites that are visited by your targeted visitors.

The more quality links you have the more popular your site becomes in the eyes of search engines such as Google and Bing. These links will have a dramatic effect on your search ranking.

One good place to start building links is making your site link-worthy. Good content always attracts links, so fill your site with informative and interesting content such as the trends and development in your industry.

The next thing to do is to get your website listed in portals and online directories. First look to important online destinations within your industry and then focus on some general purpose directories. Garnering links from trade associations, customers, vendors and business partners.

You can leverage online public relations and distribute articles and press releases online. By consistently applying these strategies, you will dramatically increase your ranking on search engines and boost your online popularity.

STRATEGY 5 – MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN

Pay-per-click advertising (PPC) in the advertised links search results offers a compelling ROI-driven marketing opportunity. Unlike the traditional advertising, where you have to pay for exposure disregard the results, with PPC you are not paying to be listed in the search results.

You only have to pay if someone clicks on your ad and visits your website, this provides a compelling pay for performance way of advertising. To manage an ROI-driven paid search campaign, the  first thing to do is to bid on the most relevant keywords.

 Do not pick words based on their popularity alone. Make sure your product offering will be of interest to the person searching for it. Secondly, attach your bidding strategy to business results. Think cost-per-lead and cost-per-sale, instead of just cost-per-click.

 In many cases, a lower advertising position will produce a higher ROI. Finally, it is wise to include a compelling "call to action" in the advert and send traffic to a relevant landing page tied to the advert.

A compelling and relevant offer will not only help lift response, it will also boost your ROI.

STRATEGY 6 - TAKE ADVANTAGE OF GOOGLE'S SERVICES FOR QUICK RANKING

In addition to the strategies aforementioned, Google offers a variety of services that will allow you to quickly boost your company's exposure in search results.

 If you have a brick and mortar retail location, create a Google My Business page to display your location, phone number, opening hours, aggregate and respond to customer reviews and connect with customers. This listing will affect how people see your business when searching on any Google related services. +. Even if you don't have a retail location, don’t feel bad, Google hasn’t forgotten you.

 You can take advantage of Google My Business for your office address. If you have products that you can assign prices and photos to, it'd be wise to use Google Merchant to get on Google Shopping. With this tool, you can create a data feed of your products to Google via a spreadsheet, XML or API-accessed upload.

 While the requirements and specifications are strict, an effort to create an accurate data feed could pay big dividends.

STRATEGY 7 – MEASURE SUCCESS

As it is with all marketing activities, you must measure the success to see how well you performed in the past, as well as identify the actionable strategies to improve your results in the future.

Since search engine marketing is all about attracting targeted traffic, begin by leveraging web analytics to monitor traffic increases from search, as well as time-on-site, new vs. returning visitor analytics and much more.

 To make sure the volume of targeted visitors continues to increase, you should also monitor your position or ranking in the search results.

On a regular basis, check your position in Google and Bing for your most important keyword phrases to see how well you are trending upward toward a top 10 ranking. if you don't want to do it manually, check out Pro Rank Tracker for a comprehensive rank tracker and reporting solution.

 Finally, to measure the success of your pay-per-click advertising efforts, harness the measurable nature of the Web to track the cost-per-visit, cost-per-lead, and cost-per-sale for all of your pay-per-click ads.

I hope this has been a big help to you as it has been for us. Don’t forget to thank me. I’ll love to hear from you.

Continue reading
  45 Hits
45 Hits

SME FAST TRACK 2018: WOMEN EDITION

Are you a female business owner or are you a career professional hoping to start your business someday?

Do you desire to learn practical ways to build a profitable and sustainable business in Nigeria while having all your biggest questions on running successful businesses answered? Then you need to be at the SME Fast Track, 2018 specially packaged for women.

Rub minds with the who is whos, business professionals and industry leaders who can give you firsthand information on how you can build a viable business in Nigeria using their practical examples.  Here is a call to all the women in Business in Nigeria, it’s time to fast track your business results at this workshop.

SME Fast Track is a one-day free event exclusively packaged for women. The event is powered by Alternative Adverts in partnership with Nigeria Association of Small and Medium Enterprises (NASME). Lagos

The event is divided into three segments; namely the

Each segment is designed to address major challenges women in business are facing in Nigeria today and explore the opportunities available to tackle them at this age and time.

At the Mentorship Segment, women will share ideas with successful business owners and glean from their wealth of experiences and depth of knowledge while they also get to ask all the questions they’ve always wanted to ask.

At the Training Segment, women will be empowered with tools, information and processes to market and sell their business effectively.

While at the Funding Segment, women will gain access to opportunities to actually fund their businesses.

It’s a full day event aimed to help every business woman in Nigeria thrive.

Theme: Women in business: Challenges and Opportunities

Date: 21st November 2018

Time: 9: am to 5: Pm

Venue: D’podium International Convention Centre” 31b Aromire Ave, Ikeja, Lagos

To register visit https://smefasttrack.com/2018/signup/ 

Continue reading
  97 Hits
97 Hits

Top 10 Billboard Advertising Agencies in Nigeria

Billboard-Advertising-Agencies-in-Nigeria

Looking for the top billboard advertising agencies in Nigeria? I have selected 10 of the very best that you can choose from, not only for your billboard advertising in Nigeria but also for your lamp-post advertising,  and other outdoor advert campaigns.

There’s one marketing fact you should never forget if you ever want to attract more customers to your business, then, meet and exceed your sales targets which are, customers will only buy from brands they know about. Period. It doesn’t matter how awesome your brand is, if customers dot know about them, they won’t patronize you. That’s where advertising comes to the rescue.

A lot of companies advertise their businesses for the obvious reasons which are:  awareness and more patronage but that is not there is more to advertising than meets the eye. The most important advantage of this sophisticated outdoor advertising is that it creates strong brand impressions in the minds of customers that influence their buying decisions.

As awesome as billboard advertising in Nigeria is, if it is not strategically planned, it can mess up all your strategy that is where this list of top Billboard Advertising Agencies in Nigeria comes handy.

Due to the high cost of billboard advertising in Nigeria, it is often associated with big brands and very wealthy organizations. However, the few brands that have the resources to run extensive billboard advert campaigns have, over the years, have very much benefitted from it.

The benefits include and not limited to: high brand retention and recall, increased consumer loyalty, increased sales, positive brand repositioning, and image building.
In order to have a successful billboard advert that will yield results and guarantee high returns on investment, it is important to make use of the best agencies that offer billboard advertising services.

Billboard Advertising Agencies in Nigeria

Below you will find the best agencies should you want to engage in billboard advertising.

Alternative Advert

If you are looking for a trusted billboard advertising agency in Nigeria look no further because with this platform you will be able to reach hundreds of millions of your target audience of choice with your products and services at an affordable price.


Eloquent Touch


When you work with a media buying agency such as Eloquent Media for your billboard campaigns, you have the advantage of ensuring the effectiveness of your campaign. Eloquent is a one-stop solution that can handle your billboard designs & print, buying, & management. They are billboard advertising consultants in Lagos, Nigeria.
They have worked with the media owners and has the experience of ensuring one of the highest visibility and popular ways of using billboards for marketing.

Vacant Boards


Vacant Boards is one of the leading Online Outdoor Advertising Marketplace specializing in both traditional and digital Out-of-Home media. They offer one-click booking of various outdoor advert options provided by our numerous operators.
At Vacant Boards, they are poised to provide their clients with an easy and seamless booking of outdoor advert spaces. They provide easy access to and efficient inventory of vacant outdoor spaces across the country.
Vacant Boards provides a seamless process to book outdoor advert space across Nigeria and also helps you track, monitor and analyze your outdoor advertising campaign. Get started today.

Gems Communications Limited


They are one of the leading Out-of-Home advertising companies in Nigeria. They work closely with advertisers and agencies to create beautiful and effective OOH advertising platforms. They continually develop quality sites, building billboards using tools and technologies. 

Wetherheads Advertising Group


Wetherheads advertising group has a reputation of one of the oldest marketing and communication networks in Nigeria. It has experience in all areas of brand development. They aim to drive exponential growth for their clients by leveraging on their understanding of consumer behavior while using it to convert consumers to loyal customers.

WCP (White Chapel & Partners)


White Chapel and Partners is a brand marketing and communications agency. Since their inception in 2008, they have consistently blended creativity and technology to communicate with the needs of their clients to their target audience. They have grown steadily and have been able to design unique marketing solutions that provide new ways of effective brand management.

Bluebirds Communications


Commenced business in July 1995. Built within 5 years, a robust client portfolio in the financial sector and other market segments. They offer services such as Strategy development- Strategy, for them, is the building block for helping create a long-term competitive advantage for their clients. They think through every brief contextually, analyze the options using their “dip-stick” approach, identify the opportunities and then put their expertise to work to bring out the desired results. Creative development-Making the right connection from the inferred is how they create Ads the unconventional way. Using the time-tested disruption approach, they create unusual ads across platforms that not only give their clients “top of mind” market share but also encourage buy-in from the target market, thereby creating segment and market leaders across their portfolio.

Media Link Ltd


It was established in 1983 with the aim of changing the face of outdoor advertising in Nigeria by creating unconventional sites and being proactive to their client’s needs. The company has a dominant name in the billboard advertising in Nigeria. Their innovativeness has given them an edge over their competitors as they continue to remain proactive.

Look Media Nigeria


They pride themselves on delivering innovative, accountable and effective advertising campaigns using their portfolio of diverse media platforms. They enable brands to engage their target audiences in-home and on street with memorable, high-impact marketing solutions.
They offer outdoor resources for marketing campaigns and product launches, while also facilitating business development and brand recognition on both a national and international scale. They have built a reputation for embracing innovation in non-traditional and outdoor advertising, and for thinking outside the box when it comes to best serving brands. Look Media Nigeria is an affiliate of Look Media Global.

Corporate Media


It is a full-service outdoor advertising agency that is devoted to bringing possibilities and opportunities with the use of out of box ideas. It is based in Ikeja, Lagos, Nigeria. It understands how to reach out to people on the move. They have the ability to plan and buy all forms of media when your target audience is out of the home.
They are competent in innovative and creative exposure as well as event marketing with a specialty in roadshows and merchandising activities.

Continue reading
  253 Hits
253 Hits

Lamppost Advertising in Nigeria: 15 Locations That Get Results

lamppost-advertising-in-Nigeria

Lamp post advertising in Nigeria comes with super-amazing opportunities for SMEs and large corporations.

It helps them to reach bigger audiences, and create enduring brand impressions. As one of the oldest forms of outdoor advertising in Nigeria, lamp post advertising provides guaranteed brand exposure to specific places where desired customers reside.

But if you’re are still contemplating on whether lamppost advertising in Nigeria is meant for your business, then you need to see this:

According to Financial Times Nigeria, the revenue from outdoor advertising in 2013 alone reached N23.8billion and has witnessed a geometric progression since then suggesting that more businesses are investing in out-of-home advertising and so should you.

If your business located in either Lekki, Victoria Island, Surulere, Ikeja etc., in Lagos and other parts of Nigeria like Abuja, Port Harcourt, Enugu, Kano, Kaduna, Anambra, Imo state? Then, that is a good news.

But if it is in Lagos or Abuja, that is even better.

I’ve put together a list of powerful locations in Lagos that would get you results.

So here are 15 locations for your Lamp Post advertising in Nigeria

But before we dive in, here is a quote for you:

Conveying a brand message in fewer words with thought-provoking way is an art, and doing that in high traffic location where ads will be strategically displayed is like a potent charm.

So I have nothing much to say again, so let’s dive in.

LAGOS ISLAND

Ozumba Mbadiwe

These lampposts are strategically positioned close to Falomo Bridge along Ozumba Mbadiwe Road to reach the busy elites plying this road on a daily basis. The lamp post is in close proximity to Muri Okunola Park and Law School Bus Stop.
This works very efficiently for advertisers who desire to reach a large audience, busy professionals, and business owners any time of the day.

Lekki phase 1/11 to Chevron

All these places are high-traffic locations with almost predictable massive exposure for businesses. That is why you find a lot of lampposts, street light adverts and billboards there trying to compete for the attention of the several people that ply these roads every day  

Admiralty Way

Located at the very heart of Lagos Island, lampposts in admiralty way can help you reach islanders faster than any other one. Regarded as one of islands busiest roads with a lot of side attractions including eateries, supermarkets, parks, bars, mini halls, pizza joints, this road is plied by a majority of island residents making it a hot spot for lamppost advertising in Lagos.   

Adebola Odeku

This is arguably one of the most popular areas on the high land and definitely a high-traffic location for your outdoor advertising campaigns in Nigeria.

Ahmadu Bello Way

In Ahmadu Bello way alone, we have Domino's pizza, Nigerian Institute of Oceanography and Marine Research, Disney kitchen among other top places, it’s therefore not a surprise that this kind of location will grant massive exposure to your lamppost, billboards and other forms of outdoor advertising in Nigeria.

Falomo Ikoyi

Located in the most affluent neighborhood in the city of Lagos, Ikoyi, the lampposts in Falomo Street can help you get more results than other streets put together helping to achieve great results from your outdoor advertising in Nigeria.

Akin Adesola Ikoyi

If you want to target the affluent, rich and influential guys, lampposts in Ain Adesola in Ikoyi might be your go-to option.

Alfred Rewane Road Ikoyi

Also a high-traffic location Alfred Rewane road is one of the best places to place your lamp post adverts in Nigeria.  

Osborn Road Ikoyi

This is the road for the luxury apartment owners on the island and a perfect location to carry out your lamppost advertising and other outdoor advertising campaigns

Marina

Also at the heart of Lagos Island, Marina is a prove hotspot that can guarantee you over 90% reach within that community which is higher than most other locations in Lagos.

LAGOS MAINLAND

Ikorodu road by Anthony Maryland

One of the most plied locations on the mainland is Ikorodu road, several people going to different routes take this way thereby increasing chances of your lampposts being read and acted on

Alausa Ikeja

Ikeja is the livewire of Lagos Mainland. The center of most business activities and is usually a very busy area. Business owners driving, professionals, rushing to their workplaces, commuters going about their daily businesses, the reach is usually high.

Ikeja GRA

The who is whos of mainland stay on Ikeja GRA and ply the roads. Same with the top businesses on the mainland. Lamppost advertising in this area guarantees reach to quality, high-end clients

Apapa GRA

Reach the exact customers that are looking for you on Apapa GRA. This road had one of the highest traffics on the mainland and get you above the reach you need.

3rd Mainland Bridge

This is the road linking the Mainland to the Island and one of the highest traffic locations in the whole of Lagos state.

The reach on this road is always at an all-time high.

The good thing about this location is that it conveys mostly majority of the Lagos working class population and placing your out-of-home adverts would make you stand firmly before people who have the ability to pay.

In conclusion

Lamp post advertising in Nigeria can help your business in numerous ways.

I don’t need to start mentioning them one after the other, but I believe these 4 statistics would not just clear your mind, but would also blow them to shreds.

But before choosing your outdoor advertising agency in Nigeria, you might like to know this:

Alternative Adverts has billboards in all these 15 locations and offers the best cost you find anywhere in Lagos Nigeria.

Joining the other 3000+ businesses who trust us wouldn’t hurt.

Lol.

Anyway, don’t forget to Contact us or Get in touch with Seunfunmi on 2348140806869, 2347014039333.

 

 

 

Continue reading
  341 Hits
341 Hits

CONTENT DEVELOPMENT: TOP SECRETS TO WRITING A GREAT HEADLINE.

content-development

Don’t read this or Buhari wins again

Nigerians. I asked you not to do this. But you’ve gone and broken the rules.

Now you might as well read what i have to say. 

What’s the major point of reaching out to your customers?

For starters, to make them aware of your business right?

Then what is the primary reason for putting so much effort into your headline, graphic design, font size and other parts of the content?

The simple yet surprising answer is to ensure that the first sentence of your content is read (highlight).

The may seem a little confusing and surprising as its so simple.

I had always looked at writing the perfect content as a big deal in terms of trying to write the perfect headline, get the best pictures to accompany what I’ve written and learning the craft of a perfect call to action. It wasn’t until i read a book that shared some of the secrets of content development that i became more relaxed around content development.

Some of which I’ll be sharing with you today. Of course if you want more you’ll have to message me and ask for it like the perfect gentle man of lady that you are.

The purpose of the headline is to get the first sentence read. The purpose of the first sentence is to get the second sentence read and on and on to the last sentence.

This is important when writing to persuade or sell. 

If no one reads what you wrote, then all is for naught.

I did get you to start reading this post but I wouldn’t encourage you to try this strategy while it bought you here, I’m not sure it will help keep your attention. 

TO BE OR NOT TO BE.

One of the most popular lines in english literature. It is also very recognizable and there is not a word that is over three words. 

The lesson here? Keep it simple. A good copy should be conversational written in clear, concise and precise words. 

You can also ignore the rule of grammar that is writing one line sentences if it will make your content more understandable. 

HOW TO WRITE A HEADLINE THAT WORKS

Your headline is perhaps the first and only impression you can give your readers. Without the headline that is sure to turn a skimmer into a reader, the entire content should perhaps not exist. 

A great headline can also capture the entire essence of the message not just grab attention.

Writing a headline that gets results is very important so I’ll be making a list of ways you can get results with just the headline.

THE 50/50 RULE OF HEADLINES

According to the best content developers of all time, you are meant to spend half of the time it takes to write a piece of persuasive on the headline. So if you have a blog post one that is really important to you or your business, if it is one that you really want people to read, then you should a lot of time thinking about and writing and re-writing your headline. 

THE 80/20 RULE OF HEADLINES

Averagely, 8 out 10 people will only read the headline copy but 2 out of 10 will the rest of the content. Interesting right? This is one of my secrets to writing a great headline. This also determines the effectiveness of the entire piece. 

The better the headline, the better your odds of beating the averages and getting what you wrote read by a larger number of people. 

Writing a great headline does not necessarily guarantee the success of your content. The benefit contained in the headline still needs to be satisfied completely in the body copy either with what you’re offering or your content.

Regardless, a great content without a great headline is doomed to go unread.

HOW TO WRITE A GREAT HEADLINE

There is an approach that has always worked for me when writing headlines. It’s an approach by the American Writers and Artists called the The Four U’s approach to writing headlines.

Headlines should be

1. Be useful to the reader,

2. Provide the reader with a sense of urgency,

3. Convey the idea that the offer or content is Unique; and 

4. Do all the above in an Ultra-specific way.

According to copywriter Clayton Makepeace you are to ask yourself six questions before you start writing a headline. 

1. Does your headline offer the reader a reward for reading? 

2. What specifics could you add to make your headline more intriguing and believable? 

3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand? 

4. Does your headline present a proposition that will instantly get your prospect nodding his or her head? 

5. Could your headline benefit from the inclusion of a proposed transaction? 

6. Could you add an element of intrigue to drive the prospect into your opening copy? 

Still need more help writing the perfect headline for your content, We at Alternative Advert can help you. Call 07014039333 Don't forget to thank us later as we provide the best digital services in the country. Just ask our clients.

Continue reading
  269 Hits
269 Hits

Nigerian Bloggers: 5 Ways They Are Killing Their Blog Using Nairaland

nigerian bloggers

Nigerian Bloggers on Nairaland are killing their blog in a way I believe they don’t even know.

This is not preposterous. The truth is I have never seen a single one that has never made any of the 5 mistakes.

Anyway, I guess you already know what Nairaland is?

I am also pretty sure you are aware that it is now an emerging den for Bloggers in Nigeria.

This is not surprising.

Who won’t want to take advantage of the third largest forum in the world?

The truth is nobody.

But unfortunately, most of them are not doing this appropriately and this is not only embarrassing, but it is also killing their blogs without them even knowing.

But learning the appropriate ways of using Nairaland to grow their traffic is necessary if they intend to survive in a shark-infested world of freelance blogging.

Fortunately, here are the 5 things they need to stop doing.

Mis-leading titles

Titles are meant to tell the audience in a nutshell what to expect from the article.

But in the case of these bloggers, it seems this is not true.

But one thing they fail to understand is that manipulating Nairalanders to visit their blogs using misleading but sensational titles will lead to a high bounce rate.

The reason for this is simple.

When the visitors land on the blog and found out that they had been scammed with a click bait, common sense will make them hit the back button without sparing a thought.

These unanimous actions will cause the blogs to have bounce rates that are very close to 100%.

Since Google is not comfortable with blogs with high bounce rates, their search engine rankings will suffer.

I don’t think there is a point in having a blog that will be so deeply buried in Google’s search pages results.

The truth is it is not just the SEO that will suffer, but also the reputation of the blog and the Blogger.

Who wants to associate with a scammer?

Unoriginality

It is so embarrassing seeing the same stories words for words on different blogs.

This is not surprising unless you are new on Nairaland.

If there is something some Nigerian Bloggers knows how to do best, it is their ability to copy and paste, though exceptions can be made for just a handful of them.

It is a pity these Bloggers wake up one morning and start blogging without being properly oriented about the Google’s Panda’s algorithm.

This is a Google algorithm that penalizes websites for plagiarism, duplicate contents, thin contents, user-generated spam, and keywords stuffing.

It is true that it is very difficult to source for original and quality news, so I will not blame them for reporting the same news. But it is not that difficult to report that same news from a unique angle.

For instance, instead of following the hoards to report that the Federal Government will be spending about 269 billion Naira on health in 2018 budget, they should try to report that same news on how much the government will be spending per person.

Tell me who won't want to read news with the sensational headline like, “FG to spend less than #1500 per person on health in 2018”?

They might also decide to report this same news as a comparative analysis with another similar country or using controversial undertone.

But the bottom line is that they should try to add some originality to their reportage. This also includes developing their unique writing style.

Incomplete articles

It is unfortunate how this group of Nigerian Bloggers has turned themselves into “shameless traffic beggars”.

But traffic is something that is earned, not begged for.

An average human has an attention span of fewer than 10 seconds. These bloggers try to exploit this by posting a few captivating paragraphs and then direct the audience to their blog for the full article.

But one thing they fail to understand is that this practice is not just annoying, but also nobody is ready to read an article they know they will have to spend additional time and data looking for the complete version.

The proper way to earn this traffic from Nairaland is by writing high-quality articles and posting the full version and the source, which in this case is your blog.

But make sure you post this first on your blog so that Google wouldn’t flag it as a duplicate content when it finally appeared on your blog.

If the readers are impressed with the quality of the article, the truth is they will click your link for more.

If your blog offers them the user experience they like, then you might be having a loyal visitor soon. So it is important you optimize your blog for users’ experience.

You might also consider posting the link to another article after the source to drive traffic to your blog.

A simple anchor text can suffice. Something like:

You Might Also Like: My Journey to $2465.4 in 10 Months as a Freelance Writer on Fiverr.

Discriminate use of paragraphs

One thing I have noticed about these Bloggers is their shyness in the use of paragraphs.

I don’t understand why they do that, but the truth is I find it very difficult to read long articles with paragraphs that are cluttered with long and many sentences.

If an author cannot compress a single thought into a short paragraph of fewer than 10 seconds read, I have no business with that article.

I believe it not just me; an average online reader feels the same.

The truth is breaking down an article into short paragraphs will make an easier read.

Treating Nairaland as the only source of traffic

Though this does not pose any harm to the blogs, treating Nairaland as the only source of traffic means the blog will miss out on other traffics sources.

They can reach a wider audience by syndicating the article on Medium.

The good thing about Medium is that the canonical tags will always let Google know that the original content belongs to your blog.

Another great way of reaching this wider audience is by publishing all the articles as a weekly news round-up in the form of a Flip Magazine like this example and also sharing the magazine on social media or mailing it to the blog’s email subscribers.

Depending on the type of article, especially those without an expiration date like marketing and educational contents, they can also repurpose them into Presentations and host them on Slideshare like this example or embed them on their blog like this example.

They can also decide to repurpose them into slide videos and post them on Youtube, embed them on Medium or upload to facebook like the example here.

If the article was written to answer a pressing question, then they can take advantage of Quora to reach a wider audience.

They can do this by searching for that question on Quora and repurposing the article a bit to provide the answer to that question like the example here.

You can equally guest-blog on a high traffic blog in Nigeria and then find a way to link back to your website. But don’t forget to ensure that the website has a higher domain authority than yours.

In conclusion

Cutting corners doesn’t pay, rather hard work does.

Learning the appropriate way to use Nairaland will help young Bloggers in Nigeria to grow their blog traffic and reach a wider audience.

If you think you learn something today or have someone who might need these tips, then don’t forget to share.

Or if you think your blog is suffering from low traffic or doing poorly on Google search ranking, then don’t forget to contact us for a free SEO audit.

If you are interested, then Get Your Free Audit now.

Continue reading
  336 Hits
336 Hits

5 Epic Ways to Supercharge Your Outdoor Advertising in Nigeria

outdoor advertising in nigeria

 

In case you are still having reservation about outdoor advertising in Nigeria, then you need to know that 83% of the people in this world recall seeing out-of-home advertising within the last 30 minutes before shopping.

It might also interest you to know that two-thirds of consumers have successfully searched out a product online as a result of outdoor adverts.

So if you are really serious about reaching specifically your core audience, then it is time you take a second look at your marketing strategies.

But if you are already taking advantage of this advertising vehicle, then that is good news.

But this doesn’t mean you should start celebrating yet.

This is because a lot of brands are getting their outdoor advertising wrong and I don’t know if you are part of them. It is so embarrassing seeing lots of poorly implemented outdoor adverts that litter the streets of Lagos and Abuja.

But you don’t have to worry. Even if you have been getting yours wrong all these while, the good news is that you are here now.

I am going to teach you everything you need to supercharge your outdoor advertising in Nigeria.

Fortunately, they are just 5 simple but effective strategies.

I guess you are ready, so let dive in.

Communicate Your Brand Message

If you can’t communicate who you are, what you do and the pledge you are making to your customers, then you don’t have a business doing outdoor advertising.

Believe me, you are just wasting your money.

Unfortunately, I see a lot of businesses doing this, even the so-called big brand and this is bullshit.

Anyway, I don’t totally blame them. I blame their Media Consultants.

But seriously, this is one crazy thing you need to stop doing.

Your brand message is something you mustn’t compromise. It must be communicated consistently on all platforms.

Though this is not always an easy task, a good media company in Lagos can help you to beat the pitfalls.

Launch through Wealthy Advertising Medium

So let assume you have gotten your branding right, but if you are not launching through the appropriate medium, then you are equally wasting your time.

This is the main reason you need to pay attention to your locations.

But first, you need to understand who your prospective customers are, where they are and their ability to pay.

For instance, no matter how you bombard Nigerian students with real estate ads, the truth is you ain’t converting any of them.

They are not your market and you have no business with them.

So if you must supercharge your outdoor advertising in Nigeria, then you need to learn how to stalk your customers, not just every customer, but only those that have the ability to pay.

These are your real customers.

But how do you identify where these people are and their willingness to pay?

This is another reason you need a professional.

Anyway, continue reading.

Pay Attention to Image Retention

Seriously, I don’t understand why people don’t pay attention to this when they are designing their outdoor adverts.

This is crazy.

If people can’t retain your images in their memory after seeing your outdoor adverts, believe me, you have just wasted your time doing nothing.

So go back to wherever you mounted your outdoor adverts, take a 30-second long look at them, if you can’t recall them vividly after sometimes, then you have to pull them down and put up something better.

Image retention is something you shouldn’t compromise.

Do you know why?

It is because better image selection improves conversion by 40.18%.

Timing is King

How would you look at me if I start advertising Sallah rams to you today?

Stupid, isn’t it?

The reason is simple, the world just celebrated Sallah last week and any new Sallah advert now is useless.

So that is the same way a lot of people would look at you if you neglect the importance of timing in your campaign.

A perfect message reaching a perfect audience is meaningless if the timing is off. So you need to direct your campaigns only when people are actively looking out for that.

Unless you are not running a time-bound campaign.

Use Superhuman Professionals

Ignore this at your peril.

Unfortunately, this is not something you can always get from on top of a counter. But if you are lucky to easily get a good one, then don’t forget to give yourself a pat on the back.

This is because a lot of agencies parading themselves as good are actually wack.

But you can save yourself lots of headaches by using Alternative Adverts. We can get you outdoor advertising running in Lagos and Abuja within days.

Our ability to get you right in front of your customers in a matter of hours is what sets us apart from the rest.

You can join the other 300 Big Brands that trust our business.

Call us today: 0814 0806 869 or 0701 4039 333

 

 

 

 

 

 

 

 

 

Continue reading
  300 Hits
300 Hits

MAINTENANCE AND RELIABILITY PROFESSIONAL (CMRP) CERTIFICATION IN LAGOS AND PORT-HARCOURT, NIGERIA

tmi-image SIGN UP AND GET CMRP CERTIFIED

2018 is drawing to a close! How badly do you need to get CMRP certified?

This is not just any other course that you will take that will get you certified, this is an opportunity to get an in-depth understanding on Reliability, Maintenance Management & Asset Performance Management, a World Class Methodology, and gain insight into how best in class practices could be applied to your site. After this class, you will be able to carry out reliability analysis on plant equipment as well as get CMRP certified. 

REGISTER NOW

Whether or not you are pleased with how far you have gone in on Reliability, Maintenance Management & Asset Performance Management and you want to achieve more. Whatever category you fall into, you can speed up the process with this training which comes with a certification in risk management. 

ABOUT MAINTENANCE AND RELIABILITY BEST PRACTICES MASTERCLASS + CMRP CERTIFICATION

The Maintenance and Reliability Masterclass is a full four-day training building up from the basics of maintenance and reliability to advanced techniques for achieving top quartile results in reliability engineering as well as maintenance management. You are sure to take home practical applicable knowledge which is globally proven best practices which when properly applied would guarantee immediate results.

Course Outcome

You will gain an in-depth understanding of Reliability, Maintenance Management & Asset Performance Management, a World Class Methodology, and gain insight into how best in class practices could be applied to their site. You will also learn how you can help develop an asset reliability strategy and assist in managing risk. You would also be able to carry out reliability analysis on plant equipment.

Key Focus Areas

  • Basics of Reliability
  • Reliability Centred Maintenance
  • Maintenance Strategies
  • Business Management and Leadership
  • Lubrication Excellence
  • Root Cause Analysis
  • Reliability concepts and calculations
  • Lean and Continuous Improvement

Upcoming Dates:

  • 13 – 16 June 2018 – Golden Tulip Hotel, Port Harcourt
  • 15 – 18 August 2018 – Golden Tulip Hotel Port Harcourt
  • September 2018 – Lagos

Special Sessions:

  • For 5 or more candidates we can move have a special session at the client’s preferred location to reduce travel expense.

Financial Investment:

Regular Fee – NGN 600,000

Note: The fee covers – Training, Training Materials (Hard and Soft Copies), 5 Recommended text, CMRP Exams Fee, 1 Year Membership Fee for SMRP and feeding. (*Does not include accommodation cost.)

Track Record

  • This course since its development in 2015 has been successfully taught to professionals’ oil and gas, manufacturing and even consultancy with high ratings from all participants. Some of the Client companies from where our participants have been drawn includes Shell, Nestle, Dangote Cement, PHED, Chesroc, Nigeria LNG, Addax, and WRPC. In 2017 all candidates that have opted to sit for the CMRP certifications have aced the exams save one, individual.

Course Details

Pillar 1: Define key elements of a reliability-focused business and management strategy (Pillar 1):

  • Create and manage a strategic direction and plan for reliability
  • Select, track and report on key performance indicators
  • Change management and communication
  • Managing environmental, health and safety risks

Pillar 2: Define how reliability activities improve manufacturing process reliability (Pillar 2):

  • Understand process flow, parameters and quality specs
  • Process improvement techniques – e.g. loss elimination and continuous improvement programs
  • Maintaining processes in accordance with standards and regulations

Pillar 3: Outline equipment reliability best practices

  • Determining equipment reliability expectations and goals
  • Evaluate equipment reliability and identify improvement opportunities
  • Establish a plan to ensure equipment reliability for new and existing assets
  • Cost justify plans for implementation
  • Implement reliability plans and periodically review performance

Pillar 4: Describe how organization and leadership support maintenance and reliability staffing and development

  • Determining organizational competency and staffing requirements
  • Analysing organizational capability and developing personnel
  • Organizational structure, roles and responsibilities for reliability
  • Leading and managing people  

Pillar 5: Cite work management best practices 

  • How to identify, validate and approve maintenance and reliability work
  • Maintenance and reliability work priority, planning and scheduling
  • Executing and documenting work
  • Analyzing and measuring work performance
  • Planning and executing maintenance and reliability projects
  • Using information technologies effectively
  • Managing resources and materials effectively

CMRP Exams

The CMRP exams will be proctored on the Last day at Noon and successful candidates awarded the CMRP designation by SMRP. All candidates should be registered for the exams either through the institute or directly on the SMRP website (www.smrp.org)

Who Should Attend?

  • Experienced M & R Professionals seeking to obtain the CMRP designation
  • Professionals looking to build competence in Maintenance & Reliability
  • Managers, Supervisors, Engineers, Asset managers etc.

Onsite / Closed Sessions

We also provide onsite training and certification geared towards meeting your specific needs. Do contact us to discuss your requirements. Call 08077764467

REGISTRATION

  • 13 – 16 June,  2018 – Port Harcourt
  • 15 – 18 August – Port Harcourt
  • September – Lagos

 Fee

Total Investment: NGN 600,000

  • NGN 430,000 – Training Resources, Recommended Texts, Meals
  • $ 470  (NGN 170,000) – SMRP Membership, CMRP Exam

Resources

  • The Toyota Way. Jeff Shivers | Pillar 1
  • Maintenance and Reliability Best Practices. Ramesh Gulati | Pillar 2
  • Making Common Sense Common Practice, Ron Moor | Pillar 3
  • 7 Habits of Highly Effective People. Steven Covey | Pillar 4
  • Planning & Scheduling. Doc Palmer| Pillar 5
  • CMRP / CMRT Exam Preparation Guide (smrp.org)
  • The Asset Landscape 2nd Edition(gfmam.org)
  • Training Slides

Participants register for the exams here www.smrp.org/CMRP-Registration

Bookings and Enquiry

Phone: +234 8077764467 

Continue reading
  360 Hits
360 Hits

How to Reduce Mobile Data Using Data Saver App

I guess you are here because you are looking for a way to reduce mobile data usage on your phone.

The good news is that you are in the right place.

I am going to show you how to do it on your phone using a data saver app. But I have to warn you, it comes at a price.

But it is not something you have to break banks for.

All you have to do is to share this post and then sign up to our mailing list.

I guess that is fair enough?

The truth is our phones have become a part of our daily lives. In fact, in 2017, millennial internet Users spent an average of 223 minutes per day on mobile devices, a strong increase from 188 daily minutes in 2016.

This means Millennial spend 57 days of their lives every year on their mobile phones.

I don’t know if this is something to be proud of.

The Global mobile users are projected to hit 4.68 billion people by the end of next year. As of February 2017, Kenya leads the world in mobile internet traffic, followed closely by Nigeria and then India while the global mobile broadband subscription penetration rate averages 50%.

We can no longer deny the truth that mobile internet usage has crawled its way into our daily lives. From streaming YouTube’s videos, chatting on Instant Messengers, to catching up with time on social media and shopping on Mega Mall, the truth is we can’t do without our phones.

But unfortunately, it seems all these apps are not just data hungry, but also hungry for battery, and this means more money and more charging time.

I believe this is something nobody wants.

Fortunately, this is something we can remedy ourselves.

So if you are ready, here are 3 ways you can reduce data usage on your Android mobile devices using a data saver app:

Install Data Saver Plus

This is the first step towards saving your mobile data and battery lifespan.

Fortunately, Data Saver Plus is easy to install. Unlike most other data saver apps, it is compatible with all android devices and wouldn’t interfere with the privacy of your mobile phone.

To install this app, all you have to do is, go to the Google Play Store, search for Data Saver Plus and then install.

But we have made the process easier for you. Just follow the link to install Data Saver Plus on your phone and in seconds, you would start saving your data and battery.

Restrict Background Data

A lot of apps keep running in the background even when you are not using them. Unfortunately, these consume a lot of data and drain your battery as well.

But restricting these background data will help you to save your data and battery in a way you wouldn’t even believe.

Fortunately, Data Saver Plus comes with that functionality.

To activate that, launch your recently installed Data Saver app and the app will display all existing apps installed in your device, then click on each of them to turn off background data.

But if you think you don’t have all the time to do this individually, then go to the app’s Menu and check the Lockdown Traffic and the app would automatically do that for you.

With this functionality activated, Data Saver Plus makes sure you don’t waste money on apps you are not even using.

Isn’t this what you have always wanted?

I believe it is.

Use Data Only When You Are Ready.

With all data traffic lockout, you don’t need to bother about background data again. You can now use your data only when you are ready.

To use any of your apps again, just go to the Data Saver plus application and tap on the application you want to use.

Just a single tap is enough to reconnect you to your data traffic.

I believe you deserve every good thing.

Anyway, don’t forget to thank me when you start making the most out of your data using the new Data Saver Plus. Don’t also forget you owe me.

Share this and sign up to our mailing list.

So let the fun begin!

Continue reading
  286 Hits
286 Hits

5 Reasons You Should Try Search Engine Marketing in Nigeria

search engine marketing

I guess you already know that about 1.2 billion people are using the Search Engine.

I also believe that you are aware that out of millions of search results for each query only 10 show up on the front page.

Research from Ignite Visibility shows that those that rank on the first four pages get the following click-through rates 20.5%, 13.32%, 13.14% and 8.98% respectively, while the 10th ranking page gets 7.95%.

But the bad news is getting on that front page is not an easy task especially if you are not using a good SEO Agency in Nigeria.

The good news is that Google made provision for brands to bid to occupy especially paid positions on the front page.

Though the average click-through rate for that is 2%, the truth is it is still better than ranking deep down Google bottomless pit.

So it is important you start considering incorporating this into your overall digital marketing strategy if you have not started doing that.

But first, you need to understand what this Search Engine Marketing is.

So what is Search Engine Marketing?

It is a method of marketing that involves increasing the visibility of websites through paid advertising and promotions.

Here Advertisers add relevant keywords to their search ads and bid against other competitors to appear for those keywords when prospective customers search for them on the Google Search Engine.

Fortunately, you are not always charged the amount you bid for, but the amount necessary to get you above the highest bidder. What this means that if the highest bidder bided $1.03, and you bided $2, you would only be charged $1.04, which is the amount necessary to outbid your competitor.

Interesting things about the entire set up is that Google doesn’t depend entirely on your bids to make you win a bidding auction, but other factors like quality score, that is your ad relevancy, how useful the landing page is, are also considered, including the impacts of your ad extensions.

So if you are still considering whether to incorporate this search marketing into your overall strategy, then these 5 reasons might convince you to change your mind.

So here are why you should start using Search Marketing in Nigeria

If you are ready, let’s dive in.

It helps to build traffic

Search Engine Marketing will help drive traffic back to your website.

The truth is if you are not a big brand like MTN Nigeria, GT Bank, Mega Mall and the others nobody would know who are you are and what you do.

But optimizing for keywords that your prospective customers are searching for on Google would help you to become invisible to them.

A click on the search result would take them to your website right way.

If you have an optimized landing page, then be rest assured you would be having new customers soon.

If you are not sure of your landing page or you think it not converting as you wished, then don’t hesitate to contact us for a free audit.

It helps you to reach ready customers

Imagine advertising to people who are already searching for the kind of products you sell online.

The truth is the majority of people who search for products online will be willing to pay.

The good thing about Search Engine Marketing in Nigeria is that it helps you to reach this kind of people.

I guess this sounds so exciting?

It drives immediate results.

Who doesn’t love immediate results?

Of course, only an insane mind does. But the fact that you are here means you are not insane. So it important you start considering trying out a Search Engine Marketing campaign in Nigeria.

The truth is you won’t regret it.

Unlike in traditional marketing where you have to stand under the sun beckoning on customers who might not be interested at that time, Search Engine Marketing allows you to reach them when they are most likely to buy.

Greater Return on Investment

It sucks when you spend heavily on an investment without knowing how much it is bringing to you.

This is one reason I hate non-digital advertisements.

Imagine spending millions of Naira advertising in Newspapers, televisions or Bill Boards without knowing how much that huge amount is bringing to the table.

This is one of the numerous deficiencies search campaigns try to correct. It helps you keep an accurate tab on your return on investments.

The good thing is that you can even shut down a campaign if you think it is no longer meeting up to your objectives.

Flexible budgeting

Like I just said, you can shut down a campaign if you are no longer comfortable with the results.

This is one of the flexibilities Search Engine Marketing offers.

Apart from this, you can equally set your budget based on your ability to pay or on your marketing objectives. You can always scale this up or down depending on how you are meeting those objectives.

If you find out a particular keyword in your ad group is generating more conversions for you, then you can increase the bid for those keywords to capture more customers.

But if you are clueless on how to go about this, then you can settle for automatic bidding and Google will always adjust them for you to deliver the best possible result.

There are a lot of advertising networks you can possibly use today, but if you are looking to have your single ad served simultaneously on over 10,000 high traffic websites in Nigeria, then definitely you would love Alternative Adverts.

The good news is that it is the largest online advertising network in Africa, all you have to do is to register as an Advertiser.

Don’t forget to thank me when you start growing your sales.

I guess that is not too much to ask.

Anyway, don’t forget to join other 5k happy Subscribers who are enjoying our weekly updates.

Sign up for our Newsletter now.

Continue reading
  610 Hits
610 Hits

MEGA MALL NIGERIA: The Amazon in Nigeria

Megamall-top-classified-ad-sites-in-Nigeria

Everyone loves shopping on Amazon, unfortunately,  you don’t only have to source for dollars to make your purchases, but you also have to wait for months to take delivery of those purchases.

But the good news is we now have that Amazon in Nigeria.

Mega Mall is Nigeria’s fastest growing online marketplace bringing together both Sellers and Buyers, wherever they are located in the country.

From fashion items; clothes, shoes, bags to mobile phones and tablets, laptops, gadgets and electronics to real estate, cars and finding jobs, Mega Mall is an online marketplace you can be sure of finding virtually anything you are looking for.

All you have to do is to sign up for free to start enjoying the added exposure Mega Mall can offer your business.

The platform was specifically designed for two categories of people in mind.

MEGAMALL FOR BUYERS

You don’t have to spend all your time looking for where you to buy anything in Nigeria again.

We bring those people to your doorstep.

I guess you already know about that ancient marketplace where you get a lot of sellers offering you the same products at comparative prices and you get to pick and choose?

That is exactly what Mega Mall does, except that you don’t have to move. You can continue to see your telenovela while we bring them to you.

All you have to do is to make your choice and thank us later.

So if you have any need for phones, the accessories, laptop, fashion and beauty items or you are just seeking for a job, then Mega Mall has got you covered.

I guess you are excited now and wondering on how to start buying immediately.

Just click the Sign-Up button and register.

The good thing is that you can register with your Gmail account, Facebook or any other valid e-mail address.

I guess that is pretty easy.

To start selling immediately, then rush down to the appropriate category or product page to start checking out the things you need, and once you are satisfied with, then contact the seller.

Before you continue seeing your telenovela, don’t forget to tweet or share your new product to your friends.

MEGAMALL FOR SELLERS

Thanks to Mega Mall, you don’t need to set up a shop to sell in Nigeria again.

All you need to do is just sign up on Mega Mall and we would do just that for you and also take you to your customers.

Whatever product you are selling, you are all covered.

Fortunately, it’s absolutely free!

But if you can’t wait to start making money online, then here is a List of Fast-selling Products on Megamall.

So, how do I start selling on Mega Mall?

I guess you might be asking now. Just take these simple steps below:

  • Take pictures of the product or get images for services you’re trying to advertise first of all.
  • Log in to your Megamall account
  • Then click on Post Ad on the bottom right corner
  • Enter Ad details: Title, description, price, image etc.

A little advice for you, be sure to use a title that will make people want to buy from you. Remember it is a marketplace and you are not the only one selling that product and don’t forget to include a fair process so that you won’t send your customers running.

When you upload your ad successfully, it would be sent to Admin for review.

I guess you understand the reason for this.

Fortunately, it takes less than 24 hours for Admin to review ads. If there is an issue with your ad, then be sure to receive a phone call from our Technica Support Team

If approved, your ads would go live immediately and you would receive an email to that effect.

SAFETY TIPS TO SHOP ON MEGAMALL

So here are safety tips to adhere strictly to when shopping online, not just on Mega Mall.

  • Do not make payments online. Be sure to meet the seller in person and assess products thoroughly before making payment finally.
  • Do not agree to a third party delivery option, meet the seller in person and ascertain that everything is fine before making payment.
  • Don’t jump at outrageous offers, too good to be good prices and unrealistic discounts. If your instincts are telling you this is not true then it probably isn’t
  • Never disclose bank information like your BVN, Passwords, bank account details eBay/PayPal details etc.
  • Avoid meeting buyers/sellers in secluded areas. Choose open spaces to meet with them
  • Beware of fake information requests and fee requests via email or call. Megamall doesn’t ask for personal information and doesn’t demand payment from buyers before items are purchased.
  • Do not accept requests to use money transfer services such as Western Union and Money Gram because they predispose you to be scammed.

At Mega Mall, we have taken conscious efforts to give you a perfect online experience.

We are waiting to see you soon.

Anyway, don’t forget to share, and you can also subscribe to our mailing list to receive regular updates from us.

Continue reading
  456 Hits
456 Hits

DISPLAY ADVERTISING

Display advertising or display ads as they are more commonly referred to advertising on websites, apps or social media either through banners or other formats made up of texts, images, videos or audio.

The major purpose of a display ad is to deliver general advertisements and messages to visitors of a site. The advertisement and promotional messages of a brand become visible on the site of a third party.

This will help to increase the purchasing intention of the target audience.

This is one of the reasons digital advertising has become a popular strategy in digital marketing today.

With its visual and targeting abilities, display adverts offer many benefits to a business, from making the business visible to raising awareness for the brand to reach the exact the audience the business is targeting.

But if you have not been exploiting this as part of your overall digital marketing strategy, then here are 3 benefits of display adverts.

1. Display adverts are visually appealing. 

Since the adverts created have graphic content, they can be designed and styled. Regular SEM (Search Engine Marketing) ads contain only text and have character counts thus limiting how effectively and quickly you are able to capture attention and convey the advertising message.

With display adverts, you can use graphics, video, audio and company branding to stand out and attract attention.

2. Display adverts support brand awareness.

The visual content of display ads also benefits your business by facilitating brand awareness. With a PPC (Pay Per Click) advert, users have to read the text on the ad and then click through to a landing page to learn about the business and what it has to offer. 

Since display ads are branded and styled, often with an offer, a target audience can gather information on your brand simply by seeing your display ad, no click necessary.

3. Display adverts help to target effectively.

When online advertising, it is important to identify the target audience (the people who are most relevant to your business). Just as with SEM and Facebook Targeting Adverts, you can create specific parameters for your display ads such as which sites they appear on, which geographic area they appear in, which demographic or niche market they appear to.

For example, a car dealership can target people of driving age who live in their zip code and are visiting auto-related websites. The benefit of targeting your display ads is that you can maximize your spend.

Other benefits of display advertising include: providing data, supporting retargeting and increasing the visibility of a brand/business.

Two students at Amsterdam School of Communication Research (ASCor) ran studies on target audience reactions to different formats of display advertising. They took into consideration two types of format- sponsored content and banner advertising to demonstrate that people react and perceive format in different ways both positive and negative.

Choosing the right medium will ensure that the brand gets the best out of using the medium.

To help better select the right format for the advert, Interactive Advertising Bureau has set up a Display Standard Ad Unit portfolio that can serve as a guideline to be followed by Advertisers. 

There are handful Display Adverts Network to choose from, but if you are looking to reach over 200 million people on about 10,000 websites, then don't forget to give us a call.

The good news is that you don't even have to spend much, all you need to do is click here and thank me later.

Anyway, don't forget to subscribe to our mailing list to join other 120k subscribers.

Continue reading
  385 Hits
385 Hits

JJANED SPECIALIST HOSPITALS IS HIRING! VACANCIES EXIST FOR VARIOUS POSITIONS

we-are-hiring
JJANED SPECIALIST HOSPITALS, a dynamic and forward thinking Specialist Hospital opening in September 2018 in Ajah, Lagos.
 
Vacancies exist for the following positions:
Nurses: Certified surgical nurses, midwife, medical nurses-- 2 years minimum experience
Registered pharmacists
 
Pharmacy technician- minimum 2 years experience
Laboratory Technician- minimum 2 years experience
X-Ray Technicians - minimum 3 years experience
Medical Officers 
Administrative clerks
Cashiers
Cleaners 
Laundry technicians
Driver
Continue reading
  576 Hits
576 Hits

Get 10, 000 Real Facebook page likes, 10, 000 Instagram Followers and 10, 000 Twitter Followers 

social-media-marketing-in-Nigeria-2

How Many Social Media Followers do You Have?

Get 10, 000 Real Facebook page likes, 10, 000 Instagram Followers and 10, 000 Twitter Followers 

How many fans do you have on Social Media? 100, 500, 1000? It’s time to step up those numbers and attract real followers to your Social Media Pages. Wondering why it is important to have a lot of followers on Social Media, well, I’ve got 7 reasons non-negotiable reasons why. 

Continue reading
  1004 Hits
1004 Hits

Advertise on Facebook, Instagram, and Twitter from N15, 000

social-media-marketing-in-Nigeria

Advertise on Facebook, Instagram, and Twitter from as low as N15, 000 per week. Limited time offer, hurry now!

Advertise on Social Media for as low as N15, 000. Get Started Today!

For as low as N15, 000, you can get your social media campaigns running and sales gushing into your business. It’s time to step up your business! Get started today!

Are you generating enough leads and making enough sales from your social media marketing activities? Are the statistics and returns from your social media channels measuring up to the amount of money invested? Someone might even ask, I’ve not invested a dime on social media, what can I be missing out? Well, a lot!

No matter how great your business is doing, with social media, it can do better and if you are doing very poorly too, Social Media Marketing could be a way to fix the situation and get sales coming in. Social Media Marketing is the way smart companies are now driving massive sales to their businesses and increasing ROI.

Anybody can post on Facebook and create an advert, anybody can do a sponsored post on Instagram but the question is, is everybody getting results? That is why you need a professional team to handle your online campaigns.  Get Started Today!

At Alternative Adverts, We understand the consumption patterns of social media content so we strategically create premium-quality and highly engaging content that not only connect your audience to your brand but also drive massive patronage to your business and increase your ROI.

Are your social media channels getting you enough brand awareness, driving sales to your business and making you enough money? If you can’t answer yes confidently, then you should contact us immediately for your social media campaigns.

We have a reputation of delivering on our promises; that is why more than 5 000 brands in Nigeria trust us with their marketing and that’s why we are number one in Africa when it comes to social media marketing and online advertising.

Contact Us

We understand the consumption patterns of social media content so we strategically create premium-quality and highly engaging content that not only connect your audience to your brand but also drive massive patronage to your business and increase your ROI.

Then we optimize these contents to reach large audiences that strategically targeted to meet your target customers.

In addition, we monitor, manage and promote these contents to ensure they get the visibility they require and deliver the result you desire.

We have a reputation of delivering on our promises; that is why more than 5 000 brands in Nigeria trust us with their marketing and that’s why we are number one in Africa when it comes to social media marketing and online advertising.

Social Media Marketing Campaign Cost in Nigeria: Facebook, Instagram Twitter etc.

BASIC PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

N15,000

N60,000

400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

250,000

 

SILVER PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

25,000

N100,000

800,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

800,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

700,000

 

 

GOLD PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

50,000

N200,000

1,700,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,700,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,200,000

 

DIAMOND PACKAGES

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

100,000

N400,000

3,400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,000,000

 

Social Media accounts management

Social media account management

Social Media accounts management (Facebook, Instagram and twitter) minimum of 3 post per week

Account mgt

N70,000

 

Custom Plan (On the custom plan we customize a package to suite your budget, feel free to let us know your budget)

 

Social media marketing campaign

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

2

Instagram Campaign

 

3

Twitter Campaign

 

Note: Please note that the reach are estimated, which means that you cannot get exactly the numbers listed, it could be more or less than the figures listed, lots of things determines the results like your price per click or impressions, you target with your ads etc.

For more information call us on 08140806869 or 07014039333.

Continue reading
  1463 Hits
1463 Hits

Email server to send unlimited emails plus 2.5 million email address

Email-Marketing-in-Nigeria

Email server to send unlimited emails plus 2.5 million email address for sale. Hurry! Limited offer available, order now!

Do you want to send emails in bulk? A bulk email server can help you send as much as 10 Million emails every month!  Order for yours now!

10 Proven Reasons Email marketing is one of best platforms to market your products and services.

  1. Email Marketing is personal that is, people receive your marketing messages in their inboxes
  2. The effects last longer compared to other forms of online advertisements. Days, weeks, months and years after you send your email, people might still have in their inboxes and refer to them when you need them.
  3. The chances of your target customers receiving your emails are higher than other marketing channels
  4. Targeting and segmentation of customer database information are more accurate and direct.
  5. Lastly, email marketing is the most cost-effective way to market products and services today?
  6. You can have more frequent communication with email marketing, therefore, bringing you closer to your customers
  7. Test marketing messages
  8. Quick information spreading
  9. It Reduces overhead cost
  10. Exponentially better ability to track sales and user engagement

Save thousands of naira buying limited email credits and save a lot of cost building a server from the scratch, own a server that can help you send emails to thousands of people at once

What You Stand to Gain From Our Bulk Email Server

  • Unlimited email credits
  • 98% email delivery rate
  • 2.5 active million Email addresses
  • Ability to send up to 10 million emails per month
  • Ready to use immediately
  • Instant sending, schedule option, split sending, spam check,
  • Tracking of numbers sent, numbers delivered, numbers opened and click-thru rates, autoresponders etc.

Do you want to start email marketing but do not have the technical know-how? You don’t have to worry because we have set up several bulk email servers you can buy and start sending your email marketing campaign almost immediately. We have also uploaded 2.5 million email addresses on the server to make your email marketing run smoother and faster.

If you want to buy email credit alone to send bulk email without setting up your own server, follow this link to see our bulk email marketing cost

If you also wish we send the bulk email marketing on your behalf, see the price on the link “bulk email marketing in Nigeria price

We have several packages you can choose from

GOLD SERVER

Bulk email server with already uploaded 2.5 million email addresses

Uploaded email categories include;

  • CEO’s of top organizations
  • Company email addresses
  • Top bank customers
  • High connected individual and corporate organization
  • Online shoppers
  • Professionals
  • SME Contacts, Email, Number, Company name etc.
  • Lagos students
  • Nigerian Emails nationwide etc.

Other features include:

  • 32 IP’s
  • Dedicated VPS
  • Email rotation software
  • Most effective email sending and tracking software with the following features, instant sending, schedule option, split sending, spam check, tracking of numbers sent, numbers delivered, numbers opened and click-thru rates, autoresponders etc.
  • Ability to send over 10 million emails per month.

Cost: N500, 000.

25% Discount Available. Limited Offer and is based on First Come, First Serve Basis

 

SILVER SERVER

Bulk email server with already uploaded 1 million email addresses with an ability to send over 5 million emails per month.

Other features.

  • 1.15 IP’s
  • Dedicated VPS
  • Email rotation software
  • Most effective email sending and tracking software with the following features, instant sending, schedule option, split sending, spam check, tracking of numbers sent, numbers delivered, numbers opened and click-thru rates, autoresponders etc.

Cost: N250, 000.

25% Discount Available. Limited Offer and is based on First Come, First Serve Basis

 

BRONZE SERVER

No 3. Bulk email server with already uploaded 500,000 email address with the ability to send over 2 million emails per month.

Other features.

  • 7 IP’s
  • Dedicated VPS
  • Email rotation software
  • Most effective email sending and tracking software with the following features, instant sending, schedule option, split sending, spam check, tracking of numbers sent, numbers delivered, numbers opened and click-thru rates, autoresponders etc.

Cost: N150, 000.

25% Discount Available. Limited Offer and is based on First Come, First Serve Basis

 

BULK EMAIL SERVER SET-UP WITHOUT EMAIL ADDRESSES.

Cost: N100, 000.

If you require a custom email server feel free to contact us on 08140806869 and let us know your budget and specifications.

After payment, the server will be fully yours within 24 hours so you can start your email campaigns immediately.

25% Discount Available. Limited Offer and is based on First Come, First Serve Basis

For more details call 08140806869, 07014039333

Continue reading
  3293 Hits
3293 Hits

Double your Leads in 2018 with Social Media Marketing.

social-media-marketing-in-Nigeria

Advertise on Social Media for as low as

N15, 000. Get Started Today!

For as low as N15, 000, you can get your social media campaigns running and sales gushing into your business. It’s time to step up your business! Get started today!

Are you generating enough leads and making enough sales from your social media marketing activities? Are the statistics and returns from your social media channels measuring up to the amount of money invested? Someone might even ask, I’ve not invested a dime on social media, what can I be missing out? Well, a lot!

Continue reading
  792 Hits
792 Hits

Customers are looking for you online, discover how to be found.

online-advertising

Do you want to join thousands of businesses who are making loud impressions online, reaching millions of people monthly and making huge sales? Then you should sign up on alternativeadvert.com.

Alternative Adverts ltd is one of the leading digital marketing agencies in Nigeria and our website, alternativeadvert.com is Africa’s Largest Online Advertising Network, which happens to be one of the most visited advertising agency website in Nigeria and the whole of Africa by Alexa ranking.

Since we started operations, we have created solutions in the advertising industry that has makes marketing and advertising a lot easier for SMEs and presented us as an industry influencer in the advertising and marketing Niche.  Being one of the most sought-after digital agencies in Nigeria, we have helped hundreds of businesses of different sizes maximize their advertising budget and increase sales and profits including the likes of

Fuji film, Nairaland, Pz Wilmer, Airtel Nigeria, First bank Insurance etc.

In recognition of our innovation and expertise, we were awarded Africa's Best-in-Class Premium Quality Online Advertising Company of the Year 2017 by the African Brand Leadership Merit Awards and the Africa's most innovative Quality Digital Marketing Agency of the year 2017 by the African Quality Achievement Awards.

About alternativeadverts.com ad server

Alternativeadvert.com is Africa’s Largest Online Advertising Network with over 3000 advertisers and 5000 publishers registered on it. Our advertising portal is one of the most sophisticated multiple display adverts server in Africa. Most of the top newspaper sites and high-traffic blogs in Nigeria are connected to our platform and any advert placed on alternativeadvert.com will display on over 5000 top websites and blogs at the same time. Some of the sites your advert will appear to include:

Nigerian newspaper websites like;
Punch Newspaper, Vanguard Newspaper, Guardian Newspaper, Nigerian Tribune Newspaper,
Sun Newspaper, This Day Newspaper, Leadership Nigeria Newspaper, Daily Trust Newspaper,
PM Newspaper, Business day Newspaper, The Nation Newspaper, Daily Independent Newspaper,
National Mirror Newspapers, Daily Times Newspaper, Complete Sports Newspaper, National accord Newspaper etc.

Online News portal like;
Premium Times, Information Nigeria, Daily Post, Sahara Reporters etc.

Top Blogs sites in Nigerian like; 
Linda Ikeji blog(Lindaikejiblog.com), Bella Naij blog (BellaNaija.com), Naija tech guide (naijatechguide.com), Alternative Adverts blog (alternativeadvert.com/blog), Not just ok (Notjustok.com), y Naija (yNaija.com), ogbonge blog (ogbongeblog.com), 360 nobs (360nobs.com), Naija loaded (Naijaloaded.com.ng), hottest gist (hottestgist.com) etc.

Features of alternativeadvert.com Ad portal

  • Real-time reporting & dashboard overview.
  • Self-service campaign management.
  • OS, browser, device type, site targeting.
  • Manual and auto optimization, capping.
  • Large screen display ads, native ads and video ads.
  • Agency multi-client reporting.
  • White label platform for ad agencies.
  • Performance management dashboard.
  • Retargeting.
  • Payment method Naira or any other currency.

See Advert Format 

online advertising

Find a pricing package that suits your budget. 

Basic Plan

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 32,000 Impressions 300 Clicks Nigeria or worldwide N7,000
2 Weekly 20,000 Impressions 2,300 Clicks Nigeria or worldwide N50,000
3 Monthly 500,000 Impressions 4,000 Clicks Nigeria or worldwide N100,000
4 Quarterly 1,500,000 Impressions 12,000 Clicks Nigeria or worldwide N315,000

Startup Business Plan

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 70,000 Impressions 1000 Clicks Nigeria or worldwide N15,000
2 Weekly 500,000 Impressions 5,000 Clicks Nigeria or worldwide N100,000
3 Monthly 2000,000 Impressions 20,000 Clicks Nigeria or worldwide N400,000
4 Quarterly 6,000,000 Impressions 65,000 Clicks Nigeria or worldwide N1,200,000

Silver

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 125,000 Impressions 1200 Clicks Nigeria or worldwide N25,000
2 Weekly 875,000 Impressions 8,400 Clicks Nigeria or worldwide N170,000
3 Monthly 3,500,000 Impressions 33,600 Clicks Nigeria or worldwide N700,000
4 Quarterly 10,500,000 Impressions 100,800 Clicks Nigeria or worldwide N2,000,000

 Gold

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 250,000 Impressions 2500 Clicks Nigeria or worldwide N50,000
2 Weekly 1,750,000 Impressions 17,500 Clicks Nigeria or worldwide N350,000
3 Monthly 7,000,000 Impressions 70,000 Clicks Nigeria or worldwide N1,400,000
4 Quarterly 21,000,000 Impressions 210,000 Clicks Nigeria or worldwide N4,000,000

Diamond

N0 Duration Estimated Impressions Estimated Clicks Coverage Cost
1 Daily 500,000 Impressions 5,500 Clicks Nigeria or worldwide N100,000
2 Weekly 3,500,000 Impressions 38,500 Clicks Nigeria or worldwide N650,000
3 Monthly 14,000,000 Impressions 154,000 Clicks Nigeria or worldwide N2,500,000
4 Quarterly 42,000,000 Impressions 462,000 Clicks Nigeria or worldwide N8,000,000

Custom Plan (On the custom plan we customize a package to suite your budget, feel free to let us know your budget)


N0

Duration

Estimated Impressions

Estimated Clicks

Coverage

Cost

1

Daily

2

Weekly

3

Monthly

4

Quarterly

Note: Please note that the impressions and clicks above are estimated, which means that you cannot get exactly the numbers listed, it could be more or less the figures listed, lots of things determines the results like your price per click or impressions, the sites you target with your ads etc.

For further details call 08140806869, 07014039333

 

Continue reading
  547 Hits
547 Hits

Kachie to cause a disruption in the Nigerian Music Industry

kachie-single Kachie

Kingsley Onyekachi Elvis Aguguo aka Kachie is ready to disrupt the Nigeria music arena with his good music. His latest single hit titled: "BABY MARANMA" is already creating lots of buzz online, you can watch the music video on YouTube

Kingsley Onyekachi, a Nigerian musical artiste, and songwriter was born on the 25th December 1989 to a family of eight and hails from Imo State, Nigeria.

Kachie started writing songs at the age of 16, and through his strong involvement in his then local church choir, he learned the rudiments of music. Since then, he has had a strong passion to create music and become a world acclaimed musician that will make a major difference in his community.

He finally got his first chance to record a song in the studio in 2010 where he met a prolific producer ‘Deevee’ who is currently signed to ‘Konvict Music Cartel’...

 

Kachie has since paused his career in music, until 2013, when he had to go pursue his tertiary education. He has currently resumed his pursuit to fulfill his musical quest and so he is back full time in the studio creating more music.

Follow him on Social media 

Instagram

Facebook

Twitter 

YouTube Channel

Continue reading
  717 Hits
717 Hits

Social media marketing in Nigeria campaign cost best adverts rates

How-MuchDoes-SocialMedia-Marketing-nigeria-Cost

Social media marketing in Nigeria campaign cost best adverts rates and digital marketing in Nigeria price list.

Since Social media marketing in Nigeria is growing at an unprecedented speed and every day we get requests from individuals and companies asking for Social media marketing cost and best digital marketing price list in Nigeria.

We have decided to create some standard Social media marketing packages that can fit into the budget of companies and organizations of all sizes. As the leading digital marketing agency in Nigeria we have developed social media and digital marketing price list based on our many years of experience, and within each package, you would find the expected reach based on budget.

Carefully we have come up with this standard social media quotations that pay close attention to:

  1. Your Target Audience
  2. Location of your target audience
  3. Key Performance Indicators

 

BASIC PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

N15,000

N60,000

400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N15, 000

N60, 000

250,000

 

 

       

SILVER PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

25,000

N100,000

800,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

800,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N25, 000

N100, 000

700,000

 

 

       

GOLD PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Expected Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

50,000

N200,000

1,700,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,700,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N50, 000

N200, 000

1,200,000

 

DIAMOND PACKAGES

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

Facebook campaign, Sponsored posts drive user engagement and sales

100,000

N400,000

3,400,000

2

Instagram Campaign

Instagram campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,400,000

3

Twitter Campaign

Twitter campaign, Sponsored posts drive user engagement and sales

N100, 000

N400, 000

3,000,000

 

Social Media accounts management

 

Social media account management

Social Media accounts management (Facebook, Instagram and twitter) minimum of 3 post per week

Account mgt

N70,000

 

Custom Plan (On the custom plan we customize a package to suit your budget, feel free to let us know your budget)

 

Social media marketing campaign

 

NO

SERVICES

DESCRIPTION

WEEKLY

MONTHLY

Reach

1

Facebook Campaign

       

2

Instagram Campaign

 

     

3

Twitter Campaign

 

     

 

Note: Please note that the reach are estimated, which means that you cannot get exactly the numbers listed, it could be more or less than the figures listed, lots of things determines the results like your price per click or impressions, you target with your ads etc.

Continue reading
  1662 Hits
1662 Hits
Casino sites http://gbetting.co.uk/casino with welcome bonuses.