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Web designing and Digital marketing

Web designing and Digital marketing

A web designer is someone who creates contents for the web using text and images. They mainly make use of hypermedia and hypertext resources like CSS, HTML etc.

They are good at various higher-level programming languages used to create scripts for the web.

A web designer is a creative and technical person who uses both attributes to build to and design websites for people.  He must know what it takes to understand the need to make web design function effectively and easy to use.

Designing  is a process of collecting ideas, arranging and implementing them guided by certain principles for a purpose. 

Web designing is a process of creating a web page content with styles and text, with the intention of presenting the contents on the web page which will be previewed through internet.

Becoming a web designer is a great career choice for someone with an interest in art, design and the love for technology. To be a web esigner, you have a creative eye, you must be self disciplined and well motivated because web designers are freelancers.

Digital marketing

Digital marketing is the promoting of products and services using digital technologies like the internet, it can also be said to be the promotion of brands using one or more forms of electronic media like your mobile or web and it differs from traditional marketing where you make use of television and radio.

The World itself is moving away from Analogy environment to Digital Age. In digital marketing one does not need to rent an office apartment but can operate from your living room and still hire people to work with you and make your enough money.

Let us look at the advantages of digital marketing and online advertising

Easy accessibility

Targeted audience

Larger audience

Person to person relationship

Positive feedback

Cost efficient

Alternative Advert Ltd is the number one online digital marketing agency in Nigeria and will take you to the next level as far promoting your goods and services are concerned.

Why not visit www.alternatveadvert.com or call us on 012931183, 08140806869 0r 07033398645.

 

 

 

 

 

 

 

 

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The schools in Nigeria with the best WAEC Results.

The schools in Nigeria with the best WAEC Results.

1.     Loyola Jesuit College       -   Abuja founded in 1996  Best in West African.

2.     Marist Brothers Juniorate -   Uturu Imo state - 1981

3.     Lumen Christi International College – Uromi Edo State, Founded in 1986.

4.     Grundtvig International Secondary School – Oba Anambra State - Founded in 2014.

5.     Mea Maker Elizabeth high School – Agbani Enugu State, founded in 2011.

6.     Christ the King College - Gwagwalada, Abuja Founded in 1991.

7.     The Lagoon Secondary School Lekki – Lagos State.

8.     Graceland International School – Port Harcourt Rivers state.

9.     Nigeria Turkish International College - Kaduna, Kaduna state.

 

 

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20 life teaching lessons

20 life teaching lessons

There are certain life teaching lessons we need to ponder over and understand well

1.       Take risks in your life, if you win you can lead, if you lose you can guide.

2.       People are not what they say but what they do, so judge them not from their words but from their actions.

3.       People hurts you, don’t feel bad because it’s a law of nature that the tree that bears the sweetest fruits gets maximum number of stones.

4.       Take whatever you can from your life now because when life starts taking from you, it takes even your last breath.

5.       In this world, people will always throw stones at the path of your success. It depends on what you make from them, either a wall or a bridge.

6.       Challenges make life interesting, overcoming them make life meaningful.

7.       There is no joy in defeat without running the risk of defeat.

8.       A path without obstacles leads nowhere.

9.       Past is a nice place to visit but certainly not a good place to stay.

10.   You can’t have a better tomorrow if you are thinking about yesterday all the time.

11.   If what you did yesterday still looks big to you, then you haven’t done much today.

12.   If you don’t build your dreams, someone else will use you to build theirs.

13.   If you don’t climb the mountain, you can’t view the plain.

14.   Don’t leave it idle, use your brain.

15.   You are not paid for having brain, but rewarded for using it intelligently.

16.   It is not what you don’t have that limits you, it is what you have but don’t know how to use.

17.   What you fail to learn might teach you a lesson

18.   The difference between a corrupt person and an honest person is that, the corrupt person has a price while the honest person has a value.

19.   If you succeed in cheating someone, don’t think that the person is a fool. Realize that the person trusted you much more than you deserved.

 

20.   Honesty is an expensive gift, don’t expect it from cheap people.

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How to become a successful digital marketing professional

How to become a successful digital marketing professional

Choosing a career is not a casual task, only after a profound research and a lot of introspection, you should choose the right future path.

Digital marketing is a very young awesome and evolving industry t work in because the future here is promising, bright and above all exhilarating.

If you want to become part of the digital marketing industry and become a professional, then you have to follow this tips.

1.       Follow expert bloggers

Use your Google skills to search the best blogs on digital marketing, save the most relevant ones an follow the authors who you see as the best insights of the industry.

2.       Make use of LinkedIn

LinkedIn may not be your favorite social networking site, but when it comes to careers, it is the most vital tool used. Make your LinkedIn profile very attractive because people will check your profile befor going through your resume.

3.       Increase your social Quotient

In digital marketing, people check your social media quotient to see how well you have promoted yourself. So if you want to make it as a digital marketer, you have to update your facebook frequently and double the frequency of your tweets.

4.       Attend workshops and seminars

To be a professional digital marketer, you have to attend seminars and workshops organized by experts because the tips and practical insights that you will get from there are unparalleled.

5.       Read EBooks

EBooks helps in saving money, you can also get in touch with the authors to get some personalized help in order to become a well trained and professional digital marketing.

 

 

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A data driven email marketing strategy

A data driven email marketing strategy

Email marketing is a way to reach customers directly via electronic mail with the intention of marketing products and services, directing people’s attention to your company. It is effective in helping you reach new customers and improving your relationship with your current customers.

 Email marketing strategies have changed over the years, but it’s still the key player to any marketing strategy. Infact email marketing is the main marketing channel in any business.

An email marketing strategy is a very important key of any marketing strategy, it is a very effective way to communicate with your customers, reach your business goals and promote your products

When you follow this email marketing strategies, it will become your most important channel too

1.      Send your mobile friendly emails

2.      Complement your email marketing practices

3.      Personalize your messages

4.      Adapting to a rapid changing industry.

5.      practices Automate email campaigns when possible

6.      Have a mobile first mentality

7.      Segment your subscribers.

Triggering your mail also perform really well because they hit the email marketing sweet spot.

You need to send targeted messages that are personalized for multiple devices, you also need to test the new elements because what worked twelve years ago may not be successful today. If you implement these new changes into your email marketing strategies, your campaign performance will improve, your customers will be more responsive and your business will continue to grow.

Email marketing delivers results but you need to update your email marketing strategy by applying the above listed strategies, to promote your business.

 

 

 

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Top benefits of bulk SMS marketing

Top benefits of bulk SMS marketing

If you have not considered integrating SMS into your marketing plans then you are missing a lot

Here are the top ten benefits of bulk SMS marketing

1.       High open rate

2.       Limitless market potential

3.       Instant deliverability

4.       Short messages

5.       High conversion rate

6.       Reliable

7.       Instant opt-in and opt-out

8.       Targeted promotions

9.       Go green

10.   Flexible platform

Bulk SMS is a lovely platform for sending messages. It gives a business owner or company the opportunity to customize messages and the name. it is cost effective  and it involves personal communication. It helps you connect people regardless of where they are actually located.

Bulk SMS marketing enables you to use a single message to communicate to your entire customer at a time, instead of contacting each customer personally, you can distribute your advertising message and reach out to several customers with a single click. It helps you to reduce and optimize your marketing budget to a large extent. Sometimes there might be issues like server problem, SMS failure an delayed messages and this limits your customer base to some extent.

It has become the most popular mode of communication today, using it to communicate with friends, families, business partners, customers and acquaintances unlike an email or a newsletter. Make sure your message is simple, memorable, inviting to look at and fun to read.

So what are you waiting for to get started with your bulk SMS marketing campaign, to reach both old and new customers in no time and to make the relationship a stabled one.

visit www.alternativeadvert.com for more information

you can also reach us on 08140806869, 012931183.

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What do you know about Alternative advert network services Ltd.

What do you know about Alternative advert network services Ltd.

Alternative advert limited is Nigeria’s leading online advertising agency and the number 1 online and digital marketing company in Nigeria which is situated at number 7 rasaq balogun street off adeniran ogunsanya surulere Lagos state, Nigeria. It is also a firm that gives an individual the opportunity to become an entrepreneur either through intensive training or marketing training.

We help publicize your business online on multiple websites from a single platform using our ad server www.alternativeadvert.com . we offer our advertisers a single marketing platform to reach their targeted audience within Nigeria and across thousands of relevant mobile platform.

We try to understand the products and services you want to advertise and your budget, identify the target audience then list the platforms where we can find the target audience. We will design the campaign budget, determine the time for the campaign, design a banner if the advertiser doesn’t have any, create an account and upload the banners online, monitor the campaign and return back to the client, we make use of just a single platform which is alternative adverts’ platform using our ad server www.alternativeadvert.com.

Our prices are very affordable, your budget also determines the result of your online campaign. For this reason it is advisable to choose a very good budget plan in order to get a desirable result, so we have different kind of plans that will suite the big, medium and small businesses .

So what are you waiting for to get started with your online advertising campaign.

Visit www.alternativeadvert.com for more information

You can also reach us on 08140806869, 012931183 to get started.

 

 

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Tips for an effective advertising campaign

Tips for an effective advertising campaign

If you don’t advertise, nobody will know about your company, no matter how good and wonderful your products and services are.  If done poorly, advertising can become a huge money sink but if done correctly, advertising can be a wonderful investment for your business. The aim of any advertising program should be to effectively attract new customers and reach the largest audience.

Listed below are some important tips to help you execute and monitor your advertising program.

v  Establish an image

Too many advertisers do not work to build a consistent image and they are missing the chance to make an impression on customers. An image counts when it comes to promoting and advertising your products and services

v  Highlight your competitive advantage

Too many ads are clever but do fail to sell the specific benefits of the featured products or services. One of the keys to all advertising is to accentuate the pros of your company and know that factor that gives you your competitive edge.

v  Advertise in the right places

Do some research about your target market to determine and understand what they watch, read and who they are. Then advertise in the the right media to ensure that you reach your target audience.

v  Diversify

In the case with investing, you really do not want to put all of your eggs into one basket, spread your advertising dollars around by choosing a variety of suitable media for your audience target.

v  You have to spend money to make money

Advertising is not the place to cut corners because doing so will affect your sales. Successful advertising may cost some money, but that is because it works.

v  Don’t try to be everything to everyone

This does not work, it can spell disaster for your business.  Many business owners try to come up with ways to reach the market but know that no product or services will be appealing to everyone, therefore find your market and be everything you can be to that audience.

 

 

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Simple digital marketing strategies that can help promote your business.

Simple digital marketing strategies that can help promote your business.

Digital marketing is the promotion of goods and services through one or more forms of electronic media and it is different from traditional marketing. Digital marketing campaigns are becoming more efficient and prevalent.

Digital marketing techniques include online advertisement, social media marketing, email marketing, bulk SMS, SEO services etc.

It is very important in today’s world, when you are a business owner, online world seems to be very intimidating. Here are some simple digital marketing strategies that any business owner can implement to help promote their business because digital marketing is the only way to stay ahead.

Create a marketing funnel

A marketing funnel is when you figure out a customer’s journey from when the customer is a stranger to when they become a lead. Things like calls to action, offers and op-ins are effective pieces of a funnel and any successful business have an effective marketing funnel in place.

Driving traffic

There must be traffic on your website in order fopr there to be people to drive into your marketing funnel. There are many ways you can drive traffic to your website like keyword strategy, website optimization, quality content etc.

Develop a call to action

A call to action is an image that prompts visitors to take action, like viewing a webinar, request a product demo and subscribing to a newsletter. A good CTA should be attention grabbing and help lead a potential customer further into your marketing funnel.

Setting a goal

Starting with a solid goal in mind greatly increases your chances of success. You are looking for ways to help your business grow, you want more recognition and customers, digital marketing is a great way for your business to prosper. Strategies goes into digital marketing and having a goal helps you know what to focus on.

Create an effective lead magnet

The idea behind a lead magnet is to trade information, you will use the information you gather to interact with them more as they progress through your funnel. This brings them closer to becoming an actual quality lead who will spend money on your product or service.

 

 

 

 

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Redefine your business with email marketing.

Redefine your business with email marketing.

If your business is not actively building a database of customer emails then you are setting your business up for digital failure. But what is email marketing?

Email marketing is a way to reach customers directly via electronic mail with the intention of marketing products and services and directing people to your company. Remember “with great [power comes, comes great responsibility”.

Just because you have the permission to email someone does not mean you should constantly blast them with your latest sales pitches, instead you use email marketing responsibly since it is a very powerful channel.

Let’s look at why email marketing is important for your business.

More personal and targeted than social media

Permission to contact prospects and clients

Cost effective and affordable

Generate sales

Personal and customizable

Data driven and measurable

Action oriented

Targeted marketing opportunities

Stay on top of mind.

More than 34% of the people worldwide use email, that’s about 2.5 billion people. Email marketing is a powerful and vibrant way to connect with people, it is also a very personal way of reaching your targeted customers. Email can be tailored to customer actions so that every communication is relevant to their interest.

So what are you waiting for  to get started with your email marketing campaign.

Visit us at www.alternativeadvert.com, you can also reach us at 08140806869, 012931183 for more details.

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How to create a successful mobile marketing campaign.

How to create a successful mobile marketing campaign.

There are some important elements to be addressed for every online marketing campaign.

Every business owner or company must have a very good game plan, so that you will know how to improve your business success for the future.

We are going to look at some of the things we need to do to get a successful mobile marketing campaign.

ü  Create a mobile website

People always want to find whatever they want to know at any time, so if they go into the mobile web, you will like them to find you and everything about your products and services.

ü  Social networking

Have this in mind when deciding to participate in social networking, that it is all about people connecting people. It is also a tool for marketing your mobile campaign.

ü  Mobile advertising

Mobile advertising is another excellent mobile marketing tool. Placing text ads or banner ads on mobile web sites rather than your own makes it easy to think of mobile advertising as the perfect tool for your product promotion and awareness.

ü  Mobile search

This puts your mobile web site within the reach of your customers so they can find information about your company and the kind of product you offer.  Just like SEO,  mobile search is very relevant  to your mobile marketing campaign.

ü  Create a landing page

Create a mobile landing page that contains more information that can be afforded on the printed page. Landing pages can be used for mobile app downloads, promotional campaigns and PPC ads. The process between web via mobile and print adds more quality of communication to any marketing effort.

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The fastest means of making money

The fastest means of making money

MATCHED BETTING

ONLINE SURVEYS

PAID FOR SEARCHING THE WEB

START MARKETING TRADING

START YOUR OWN WEBSITE

REVIEW WEBSITE AND APPS FOR CASH

THE DISNEY VAULT’ SECRET

GET PAID TO’ SITES

BECOME A DELIVERY RIDER

WRITE AND PUBLISH A KINDLE eBook

AFFILIATE MARKETING

MOBILE PHONE RECYCLING

BECOME A CLICKORKER

CLAIM TAX BACK

GET CASH BACK WHEN SHOPPING

A PART TIME JOB

REVIEW MUSICS FOR MONEY

SELL YOUR NOTES

SELL SECOND HAND BOOKS

GIGS ON FIVERR.

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Hyper daily tips

Hyper daily tips

In Human Resource Management(HRM), it is said that people are hired based on technical skills, but fired due to lack of soft skills needed for work performance. Which is a very correct statement. Everyone needs personal leadership skills and other skills to survive and thrive in the market place.

Also, the Human Body is a high performing machine, however, you have to know how to wake it up to perform as such.

Our 3-in-1 high performance tips is packaged to help you get the best out of your body. It is made up of human relations, work values and health tips.

It is actually a mini training that gets to you as a tip everyday to remind you of the importance of taking care of your body, to manage yourself better at work and everyone around you for maximum productivity.

People attend courses and feel excited about what they have learnt. However, after a few weeks or months, they forget completely what they had learnt and go back to their old ways of working, hence end up with the same failed results. It makes it look like the organization wasted money to send them on training. Or you wasted your money to go on training if you paid for yourself. No, it was not a waste of money. Challenges we face sometimes make us forget what we already know.

Our one tip a day will constantly remind someone of the soft skills: Communication; Leadership; Report Writing; Interpersonal Relationship; Emotional Intelligence etc. needed every day to succeed in whatever the person does as work.

We have a gift of an eBook for  all six (6) months and one (1) year subscribers.  There is a second(2nd) eBook at the 9th month for one (1) year subscribers.

Visit www.hyperdailytips.com.ng for more details

 

 

 

 

 

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The laws of social media marketing

The laws of social media marketing

Social media is the process of gaining attention through social media sites like face book, twitter, instagram etc.

It is also the use of social media platforms and websites to promote a product or service

Social media marketing can help increase your audience and customer base in an awesome way.

It is very important that you understand the fundamentals, abiding by these ten laws will help you build a very strong foundation that will help you serve your customers and your brand

Let’s look at the laws of social media marketing that will help promote your business.

·         The law of PATIENCE

·         The law of FOCUS

·         The law of ACCESSIBILITY

·         The law of VALUE

·         The law of COMPOUNDING

·         The law of FOCUS

·         The law of QUALITY

·         The law of LISTENING

·         The law of ACKNOWLEDGMENT

·         The law of RECIPROCITY

Applying these laws will help you run a very successful and standard social media marketing campaign, increasing sales and more profits in no time.

 

 

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Importance of online advertising in business

Importance of online advertising in business

If you have been left behind when it comes to online advertising, then you should start doubling your efforts. If you are of the belief that online advertising is wasting your money, please kindly think again and if you have not familiarized yourself with advertising online, then please you need to do so as soon as possible.

Here are six candid reasons you should be advertising online.

1.       Targeting

Online advertising gives you the ability to target and retarget the ideal prospects, once you know what your customers look like, you will know just who to target and where to find users online, just ensuring that your message is in front of the right people at the right time.

2.       Flexibility

Online advertising gives you the flexibility to respond to incoming data and make changes instantly. It shows you how to stay in front of your customer, anticipate their needs and adjust your ads before anyone notices it.

3.       Reach

Online advertising gives you the ability to reach your audience, because your ads will be working for you 24 hours a day. Your customers will know more about your products and services sooner rather than later.

4.       Cost

Online advertising campaigns is often cheaper than traditional offline advertising like television, radio etc,, it gives you the ability to adjust your cost very easily based on the performance of your campaign but in the offline world, once you have paid there is no room for adjusting your cost.

5.       Brand awareness

online advertising can be used to build brand awareness, you can use your advertisement to establish your online presence, make an emotional connection and be creative. It also enables you to focus on your ideal audience.

6.       Insight

Advertising online provides you with endless insight, allowing you to become an effective marketer. The analytics available with advertising online will allow you to see  the exact cost of converting and acquiring a customer.

Online advertising is an important element of a marketing mix, it provides you with customer insights, numerous benefits, lower cost and great targeting. It gives you the opportunity to give your customers the attention they deserve.

To get started with your online advertising campaign, please visit this site at https://www.alternativeadvert.com/advertiser_join.php to register.

You can also reach us on 08140806869, 012931183.

 

 

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Benefits of having a website for your business

Benefits of having a website for your business

Do you own a business and don’t have a website? If YES, then it’s as if your business doesn’t exist, in this modern technology, people are always on the internet for information.

Why do you really think people visit a website? it’s to get information and we all know that information is very critical and information is knowledge as well. You need to have a website that contains what you can do for your customers.

Below are some benefits of having a website for your business.

Satisfaction

Having a website for your business will be very convenient for your customers, it’s better for them if they don’t ask for anything, they can just find what they are looking for on your website.

Accessibility

Have you experienced turning your customers away just because its closing time, but when you own a website, you don’t have to close doors because your customers can visit your website anytime and any day instead of coming to your shop or office because its more accessible.

Better relationship

Owning a website builds a better relationship with your customers, your customers can review your products online and also leave a feedback for you and your business.

Increase in sales

More visitors leads to more potential sales, that’s how your website will help you. The more informative your website is, the greater  your sales.

Less expensive

Investing in advertising is very necessary but it takes a lot of money, owning a website will make promoting your company and business less expensive.

Opportunity

Owning a website gives you the opportunity to prove your credibility, you can tell your customers why you need their trust through your website. This can earn a good result for your products and services.

So what exactly are you waiting for to own a website for your business?,

Call us on 08140806869 or 012931183 to get started.

 

 

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2017 Nigerian university ranking

2017 Nigerian university ranking

Am sure you have been asking yourself which university is taking the lead now.

Here is the answer to your question

ü  University of Ibadan, Ibadan

ü  University of Lagos, Lagos

ü  Obafemi Awolowo University, Ile-ife

ü  Ahmadu Bello University, Zaria

ü  University of Ilorin, Ilorin

ü  Covenant University, Ota

ü  University of Nigeria, Nsukka

ü  University of Benin, Ugbowo

ü  University of Abuja, Abuja

ü  University of Port-Harcourt, Port-Harcourt

ü  Federal University of Technology Minna, Minna

ü  Federal University of Technology Owerri, Owerri

ü  University of Agriculture Abeokuta, Abeokuta

ü  Federal University Oye-Ekiti, Oye

ü  Usman Danfodio University, Sokoto

ü  Lagos State University, Ojo

ü  Federal University of Akure, Akure

ü  Babcock University, Ilishan remo

ü  Bayero University Kano, Kano

 

ü  American University of Nigeria, Yola. 

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Importance of social media in business

Importance of social media in business

Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks, they introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals.

Social media use web-based technologies, computers and mobile technologies to create highly interactive platforms through which organization, communities and individuals can discuss, co-create, share and modify user-generated content or pre-made content posted online.

Here are the importances of social media in Business

·         Increases loyalty and following

·         Monitor your brand

·         Maintains a good customer relationship

·         Provides instant customer feedback

·         Improves your sales/profit

·         Makes your business visible

·         Reach to a wider audience

·         SEO push

·         Helps you generate more leads

·         Boost traffic

·         Provide information about your customer

·         Gives competitive advantage

·         Helps to reduce cost of marketing

So why not redefine your business with social media and enjoy the profit in no time

Guess what?

Alternative advert is here to help you with your social media marketing campaign to promote your business, at a lower cost and without stress. To get started, visit us at www.alternativeadvert.com

 

You can also reach us on 08140806869, 012931183 for more details.

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What do you know about being a team leader?

What do you know about being a team leader?

Who is a team leader?

A team leader is someone who provides instructions, guidance and direction to a group of individuals, who can also be known as a team, for the aim of achieving a certain goal. An effective leader will know her team members' strengths, weaknesses and motivations.

A team leader is responsible for implementing and developing a timeline their team will use to reach their end goal and also guide the team as they complete their project. They delegate tasks to their members including themselves in order to reach to reach their goals.

What are their roles?

1.      They provide any training that their team members need

2.      Distribute reports to the appropriate personnel

3.      Communicate clear instructions to team members

4.      Develop a strategy the team will use to reach its goal

5.      Monitor team members

6.      Listen to team members feedback

7.      Create reports to update the company on the team progress

8.      Ensure the training they are being provided is being put into use.

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Redefine your business with bulk SMS.

Redefine your business with bulk SMS.

Bulk sms is the dissemination of large number of messages for delivery to mobiles terminals, it is used  for reminders, alerts and marketing, but it is also used for communication and information between the business owner and the customers.

Here are some reasons why you should choose bulk sms

        I.            SMS is personal, it goes straight to the recipient’s phone

      II.            You can send bulk sms from your computer

    III.            It’s  cheaper than a phone call and any other advertising form

    IV.            It takes less time

      V.            You can reach your customer wherever they are

    VI.            You can send individual or group messages

  VII.            SMS can be stored for later use

VIII.            Bulk sms is cheaper and faster

What are you waiting for to get started?

Call us now on 08140806869, 012931183 to get started with your bulk SMS marketing  at an affordable price.

You can also visit our site at www.alternativeadvert.com for more details.

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