How to Promote or Advertise your products, services or brand on Instagram
It has been proven that Instagram boasts 15 times more engagement than other social media platforms like Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel!
Am i thinking what you're thinking?... Something like: "Can i really make sales through Instagram and HOW?" the answers is YES!
Social Media is a world of stories, news and fact it all depends on what kind of story you wish to share, the way you present it determines if sales can be gotten or if fans would ignore it, from your post you should know what interest your fans or followers then constantly provide them with what they want to see like Bananas attracts a Monkey.
The beauty of your picture and content it conveys determines how many followers you're sure to get, make it simple, beautiful, catchy, sometimes a bit colourful, think of what put smiles on even the face of a lion and constantly go for it.
Thing you must do Right to get Ahead of Your Competitors
Remember that about thirteen percent of Internet users have Instagram accounts and most of the world’s top 100 brands are on Instagram. Your customers (and potential customers/clients) are probably there as well.
1. Include Audience-Specific Hashtags
2. Apply the Right Filters
3. Post at Peak Times
4. Engage With Competitors’ Followers
5. Work With Popular Instagrammers
To find the largest accounts in your niche, use Instagram’s search function and type in keywords, hashtags and company names. When you find and follow a large account, Instagram will give you a list of similar users you can follow.
When you’re ready to connect with someone, check his or her account profile. In most cases you’ll be able to tell pretty quickly whether an account accepts sponsored posts or product reviews. Many people include a note that says they’re willing to work with brands (e.g., “For business inquiries, please email…”).
If users don’t explicitly say they work with brands, email them and ask if they do featured reviews or sponsored posts and what their policies are for each option.
The cost of sponsored posts or featured reviews depends on a variety of factors like niche and audience size. In general, the cost is relatively low compared to other online advertising options and these partnerships usually result in increased engagement.
Convert Followers into Customers
Instagram’s engagement rate is one of the best of all social networks. Its image-centric nature lends itself to showcasing and selling products.
The first thing to do is to established a large targeted audience and gained trust and loyalty, then it’s time to convert browsers to buyers. Below are three ways you can get started.
1. Emphasize Scarcity
2. Spotlight New Products
3. Highlight Social Proof