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Pay per Click advertising for businesses (PPC)

Pay per Click advertising for businesses (PPC)

Pay per Click advertising in Nigeria (PPC)

PPC or pay per click advertising is the best for both established and Small businesses because they have many benefits to gain from PPC.

What is PPC or Pay per Click?

PPC or Pay per Click is one of the tools you can use to promote a business in the online. The PPC method really works in a very simple way and this is why it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your adverts.

There are many Pay per Click (PPC) platforms out there you can use, but the most known are Google Adwords, Bing Ads and Alternativeadvert.com.

A successful PPC campaign can generate profit faster than any other online promotion method and can help a company grow. Pay per Click is a great tool for reaching your target audience at the right time and on the right platforms when they are ready to convert.

Some Benefits of PPC or Pay per Click advertising

1 Fast Results

Businesses need results and they want them fast. Pay per Click is perhaps the fastest way to run an advertising campaign and get instant results.

2 Measurable results

Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.

From the time you start PPC you know how much you spend and if you are generating profit or a loss. There are many reports and KPIs that will provide you with all the information you need, data that is essential to marketing departments and CEOs.

3 No dependencies on SEO or Google Algorithmic changes

SEO is good for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices, BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.

4 Reach the right audience

When running a Pay per Click campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.

5 Take advantage of business opportunities

Let’s say that you are selling your products online and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant and fast results.

6 Brand recognition and corporate existence

You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although keywords will not generate more sales hat is why it is recommended you use site targeting as well, but indirectly keywords help you increase brand awareness and establish your business as an authority and leader in your industry.

7 Open your doors to local customers

Pay per Click is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitors ad and you just lost a customer.

8 Pocket Friendly

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.

9 Rich Functionality and Reporting

PPC platforms like Google Adwords, Bing Ads and Alternativadvert.com provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This is considered a business advantage because without the right tools and reporting system is like swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy can give you the right results.

Follow this link to signup https://www.alternativeadvert.com/advertiser_join.php or call 08140806869m, 07014039333 for support

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Retargeting and Remarketing campaign in Nigeria

Retargeting and Remarketing campaign in Nigeria

Retargeting and Remarketing campaign in Nigeria using www.alternativeadvert.com

Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.

Retargeting or Remarketing campaign is more appealing because it’s done through third party ad networks like alternativeadvert.com, Google display network etc, giving the marketer the opportunity to reach users wherever they are, on millions of websites.

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who don’t make a purchase on their first visit to your site. While remarketing and retargeting are often used synonymously, there are a few differences that are important to point out.

Retargeting

Retargeting is the general term that refers to online search and display ads that target users based on cookies. I often refer to this medium as ad stalking. Advertisers cookie users based on a visit or action and then serve ads to them as they browse the internet via display placements or search via paid search ads.

Remarketing

Remarketing has historically been a general term that refers to collecting user information and using it to market or remarket to them later. This has most often been done using direct mail or email. Google has borrowed this term for their version of retargeting campaigns that are run directly inside the AdWords platform.

"Retargeting and Remarketing" The two terms are often used to refer to using cookies to serve ads to users who have already expressed interest in your product, service, or brand in various ways. So is there really a difference between the two terms?

There’s a lot of technology out there right now around marketing to people who’ve already come in contact with your brand. Whether they visited your website, saw an ad someplace else, clicked on a PPC ad, or filled out a form on your website, you now have the capability to market to them again.

The great thing about these tools is they give marketers the ability to target users already interested in your product or service. You can remarket customers/clients that have visited your website in the past (and that have expressed a high level of purchase intent) and since these tools are typically pretty inexpensive, Retargeting and Remarketing is highly recommended digital marketing tool.

To signup as an advertiser visit https://www.alternativeadvert.com/advertiser_join.php

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20 life teaching lessons

20 life teaching lessons

There are certain life teaching lessons we need to ponder over and understand well

1.       Take risks in your life, if you win you can lead, if you lose you can guide.

2.       People are not what they say but what they do, so judge them not from their words but from their actions.

3.       People hurts you, don’t feel bad because it’s a law of nature that the tree that bears the sweetest fruits gets maximum number of stones.

4.       Take whatever you can from your life now because when life starts taking from you, it takes even your last breath.

5.       In this world, people will always throw stones at the path of your success. It depends on what you make from them, either a wall or a bridge.

6.       Challenges make life interesting, overcoming them make life meaningful.

7.       There is no joy in defeat without running the risk of defeat.

8.       A path without obstacles leads nowhere.

9.       Past is a nice place to visit but certainly not a good place to stay.

10.   You can’t have a better tomorrow if you are thinking about yesterday all the time.

11.   If what you did yesterday still looks big to you, then you haven’t done much today.

12.   If you don’t build your dreams, someone else will use you to build theirs.

13.   If you don’t climb the mountain, you can’t view the plain.

14.   Don’t leave it idle, use your brain.

15.   You are not paid for having brain, but rewarded for using it intelligently.

16.   It is not what you don’t have that limits you, it is what you have but don’t know how to use.

17.   What you fail to learn might teach you a lesson

18.   The difference between a corrupt person and an honest person is that, the corrupt person has a price while the honest person has a value.

19.   If you succeed in cheating someone, don’t think that the person is a fool. Realize that the person trusted you much more than you deserved.

 

20.   Honesty is an expensive gift, don’t expect it from cheap people.

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