Online advertising company & best Digital marketing agencies in Nigeria, Trusted Social Media marketing agency & leading Internet marketing company in Africa

Bulk email marketing, bulk SMS, business news like products and services, exhibition, business events, Jobs/vacancies, jokes, inspirational etc.

Digital marketing agencies in Nigeria I Online Advertising Company I Online marketing I Branding & Public Relation (PR) Agency in Lagos, Abuja Nigeria

Web designing and Digital marketing

Web designing and Digital marketing

A web designer is someone who creates contents for the web using text and images. They mainly make use of hypermedia and hypertext resources like CSS, HTML etc.

They are good at various higher-level programming languages used to create scripts for the web.

A web designer is a creative and technical person who uses both attributes to build to and design websites for people.  He must know what it takes to understand the need to make web design function effectively and easy to use.

Designing  is a process of collecting ideas, arranging and implementing them guided by certain principles for a purpose. 

Web designing is a process of creating a web page content with styles and text, with the intention of presenting the contents on the web page which will be previewed through internet.

Becoming a web designer is a great career choice for someone with an interest in art, design and the love for technology. To be a web esigner, you have a creative eye, you must be self disciplined and well motivated because web designers are freelancers.

Digital marketing

Digital marketing is the promoting of products and services using digital technologies like the internet, it can also be said to be the promotion of brands using one or more forms of electronic media like your mobile or web and it differs from traditional marketing where you make use of television and radio.

The World itself is moving away from Analogy environment to Digital Age. In digital marketing one does not need to rent an office apartment but can operate from your living room and still hire people to work with you and make your enough money.

Let us look at the advantages of digital marketing and online advertising

Easy accessibility

Targeted audience

Larger audience

Person to person relationship

Positive feedback

Cost efficient

Alternative Advert Ltd is the number one online digital marketing agency in Nigeria and will take you to the next level as far promoting your goods and services are concerned.

Why not visit www.alternatveadvert.com or call us on 012931183, 08140806869 0r 07033398645.

 

 

 

 

 

 

 

 

Continue reading
235 Hits
0 Comments

Pay per Click advertising for businesses (PPC)

Pay per Click advertising for businesses (PPC)

Pay per Click advertising in Nigeria (PPC)

PPC or pay per click advertising is the best for both established and Small businesses because they have many benefits to gain from PPC.

What is PPC or Pay per Click?

PPC or Pay per Click is one of the tools you can use to promote a business in the online. The PPC method really works in a very simple way and this is why it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your adverts.

There are many Pay per Click (PPC) platforms out there you can use, but the most known are Google Adwords, Bing Ads and Alternativeadvert.com.

A successful PPC campaign can generate profit faster than any other online promotion method and can help a company grow. Pay per Click is a great tool for reaching your target audience at the right time and on the right platforms when they are ready to convert.

Some Benefits of PPC or Pay per Click advertising

1 Fast Results

Businesses need results and they want them fast. Pay per Click is perhaps the fastest way to run an advertising campaign and get instant results.

2 Measurable results

Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.

From the time you start PPC you know how much you spend and if you are generating profit or a loss. There are many reports and KPIs that will provide you with all the information you need, data that is essential to marketing departments and CEOs.

3 No dependencies on SEO or Google Algorithmic changes

SEO is good for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices, BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.

4 Reach the right audience

When running a Pay per Click campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.

5 Take advantage of business opportunities

Let’s say that you are selling your products online and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant and fast results.

6 Brand recognition and corporate existence

You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although keywords will not generate more sales hat is why it is recommended you use site targeting as well, but indirectly keywords help you increase brand awareness and establish your business as an authority and leader in your industry.

7 Open your doors to local customers

Pay per Click is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitors ad and you just lost a customer.

8 Pocket Friendly

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.

9 Rich Functionality and Reporting

PPC platforms like Google Adwords, Bing Ads and Alternativadvert.com provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This is considered a business advantage because without the right tools and reporting system is like swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy can give you the right results.

Follow this link to signup https://www.alternativeadvert.com/advertiser_join.php or call 08140806869m, 07014039333 for support

Continue reading
304 Hits
0 Comments

Retargeting and Remarketing campaign in Nigeria

Retargeting and Remarketing campaign in Nigeria

Retargeting and Remarketing campaign in Nigeria using www.alternativeadvert.com

Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.

Retargeting or Remarketing campaign is more appealing because it’s done through third party ad networks like alternativeadvert.com, Google display network etc, giving the marketer the opportunity to reach users wherever they are, on millions of websites.

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who don’t make a purchase on their first visit to your site. While remarketing and retargeting are often used synonymously, there are a few differences that are important to point out.

Retargeting

Retargeting is the general term that refers to online search and display ads that target users based on cookies. I often refer to this medium as ad stalking. Advertisers cookie users based on a visit or action and then serve ads to them as they browse the internet via display placements or search via paid search ads.

Remarketing

Remarketing has historically been a general term that refers to collecting user information and using it to market or remarket to them later. This has most often been done using direct mail or email. Google has borrowed this term for their version of retargeting campaigns that are run directly inside the AdWords platform.

"Retargeting and Remarketing" The two terms are often used to refer to using cookies to serve ads to users who have already expressed interest in your product, service, or brand in various ways. So is there really a difference between the two terms?

There’s a lot of technology out there right now around marketing to people who’ve already come in contact with your brand. Whether they visited your website, saw an ad someplace else, clicked on a PPC ad, or filled out a form on your website, you now have the capability to market to them again.

The great thing about these tools is they give marketers the ability to target users already interested in your product or service. You can remarket customers/clients that have visited your website in the past (and that have expressed a high level of purchase intent) and since these tools are typically pretty inexpensive, Retargeting and Remarketing is highly recommended digital marketing tool.

To signup as an advertiser visit https://www.alternativeadvert.com/advertiser_join.php

Continue reading
355 Hits
0 Comments
Casino sites http://gbetting.co.uk/casino with welcome bonuses.