Beat your competitors! Put your business on the first page of Google and other Search engine!
Search Engine Optimization (SEO) has become widely adopted as an online marketing strategy because of its effectiveness.
Most marketers and business owners know that SEO is a critical factor for driving quality traffic to website. If a business site and the content aren’t properly optimized, both for desktop and mobile users, you’ll have an incredibly difficult time attracting traffic from organic search your site.
Millions people search for products and services online on daily basis and you will be losing potential customer and clients if your business or products is not on the first page of Google, yahoo, bing and other Search engine, most people after check first and second page the either quite or type another keywords and if your business is on the 3rd or 4th page or even more, the chance to be seen is limited.
Since we made it to the first page of Google and other Search engine business has never been the same, we get calls every day from people who found our business online during search for our kind of services, because if you search for things like online advertising company, online advertising agency, digital marketing agency, digital marketing company, we are not just on the first page our company is either the first or the second you will see on the top of the page and that gives us an edge over our competitors.
Intending customers/clients tends to trust business they found on search because they believe the business has strong background to be seen on the top of search page.
To know the position of your company on the search engine visit google.com, yahoo.com or bing.com and type keywords related to your business, for example if you are into real estate business type “ Real Estate company” Or “Real Estate companies in Nigeria”
If you cannot find your business there is another tool you can use to know if your business is on the top 100 on the search, visit http://smallseotools.com/keyword-position/ and you will be able to check with that as well.
Some benefits of Search Engine Optimization (SEO)
1. Increased Traffic
Company or business on the top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website or blog site. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
Search Engine Optimization provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. Specialists are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions.
3. Cost effectiveness
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Its inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.
4. Increased Site Usability
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. It consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
5. Brand Awareness
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instils trust, since companies on the first page are generally perceived to be more trustworthy.
An SEO optimised website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.
7. Stay Updated
The search engine industry is one of the fastest changing industries in the world. Rules and practices change all the time and if you can stay in-sync with the latest developments then it’s for your benefit. SEO is a continuous activity and if you hire a reliable company they will give you the necessary advice so you won’t miss any opportunities.
8. Bypass Competition
Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and make a step ahead.
9. Open Business 24/7
A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. Invest time and money to get your website on top of the search engines and gain new customers while your business is closed!
10. Good For Social Media
A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet a page when it is found in the first positions of the search engine results than a page that does not have good rankings.