On Thursday, Emmanuel Elebeke Nokia announced its intentions to launch android powered smart phones in first quarter of 2017. The HMD Global, which announced this in a statement said Nokia hopes to become a major player in the global smartphone market.
Given today’s fiercely competitive landscape and the fact that several key markets are becoming saturated, finding success won’t be easy. Before Google, Apple, Samsung, LG, HTC, Sony, Huawei and a host of other modern-day handset makers rose to prominence, Nokia ruled the roost. From the late ‘90s through the early 2000s, mobile phones like the Nokia 5110 and Nokia 3310 were ubiquitous.
Much like BlackBerry years later, Nokia became content with its lead and failed to make the transition to smart phones. A series of failed ventures with Microsoft over the last several years did little to help the cause. In May of this year, Microsoft sold off what was left of the feature phone business to Finish firm HMD Global.
According to HMD Global, its path to reaching that goal will begin in the first half of 2017 with the arrival of the first Nokia-branded smartphone products running Google’s Android mobile operating system. The company has enlisted the help of FIH Mobile Limited, a subsidiary of Foxconn, to handle manufacturing duties, led by a number of former Microsoft and Nokia employees, H -first world. MD Global said it has given Nokia brand the best chance to succeed in a Smartphone.
The company also signed a licensing deal that gives it exclusive use of the Nokia brand on mobile phones and tablets for the next decade. With this new idea, only time will tell if Nokia could breakthrough into the already saturated Smartphone market in 2017.
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