Best online advertising companies in Nigeria and leading digital marketing agencies

List of best online advertising companies in Nigeria and leading digital marketing agencies

Fg provides free surgeries against cancer

Fg provides free surgeries against cancer



Federal Government of Nigeria has started a rapid response initiative programme and general health care for Nigerians, within 100 days against the fight for cancer.

This was stated by the Director of Medical Services and Chairman Medical Advisory Committee of the National Hospital, Dr. Oluseyi Oniyangi, during the start of the exercise, with 10 persons.

According to him, this initiative programme was strategized to ensure a proper health care for people in the society, who lacks sufficient fund, to accessing health facilities.

Dr. Oniyangi stated that this initiative programme is structured in a manner that would provide not less than 20,000 screenings against cancer, 10,000 surgeries against cancer and a general healthcare for such people within 100 days.

He also said that this measure is aimed at preventing the adverse dangers, associated with cancer on people who financially unstable.

In his words, “This rapid initiative programme, contains 20,000 cancer screening, 10,000 surgeries and a screening for other infectious diseases; Hepatitis B, which would run for 100 days”, he said.

He said, “The rapid response initiative programme is a programme of the Federal Ministry of Health which aims to provide better health for all. This programme targets 10,000 surgeries, about 20,000 cancer screenings as well as screening for other infectious diseases like hepatitis B and this programme is to be run for 100 days.”

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Digital Marketing (Online advertisement) do and don’t

Digital Marketing (Online advertisement) do and don’t

Digital Marketing (Online advertisement) do and don’t

Part 1

Have you failed to achieve the desired result in any of your digital marketing campaign? The reason you failed woefully is because you did not have the right contacts or you targeted the wrong audience.

Digital marketing is a broad term but I want to narrow the article to the online media (Email marketing, mobile marketing (SMS), Display ads, Social media marketing and content marketing) on this part.

Advertisement in general requires proper planning and budgeting, in other to get the desired result . Clients are advised to plan long term campaign (s) like six months, one year or minimum of three months campaign.

Today because of the flexibility of digital marketing (Online advertisement) individuals and organizations no longer do a proper marketing campaign.

If you have failed to achieve the desired result in your digital marketing campaign you need to ask yourself the following questions.

  1. Did you plan the campaign properly?
  2. Was it handled by a competent marketing company?
  3. If it was handled by a competent advertising agency did you listen to their advice?
  4. If you managed the campaign yourself did you make research to ensure you are doing the right thing?
  5. Was the time right and was the period the campaign ran long enough?
  6. Was the right audience targeted or did you just cast the net into the ocean hoping to catch a big fish?
  7. Did you create a landing page and check to ensure the Landing page will convert before you started the campaign or did you just direct users to your website?
  8. Did you allot a reasonable amount of money to the campaign?
  9. Did the campaign run on the right platform where you can reach your target audience?
  10. What was the goal of the campaign, was it for awareness or conversion e.g. sales, registration etc.?

It is said that “if you fail to plan you will plan to fail” before you start any digital marketing campaign (Online advertisement) always ask yourself the ten questions above if you want to get the desired result.

Many believes that miracle happen online but it is not true, advertisement generally are expensive that is why only those who have money always win. Though online provide a level playing field since the SMEs cannot afford advert slots on the national newspapers, radio or television they can at least be present online.

To be continued

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