Digital marketing training is important for every organization that wants to remain competitive in this age, because digital marketing has revolutionized marketing in recent time.
Marketing department that usually require 10 personal now require about two trained digital marketing staff, because those two can reach millions of prospect from their office desk just by utilizing the digital marketing medium like, bulk email services, Bulk SMS, Display ads and so on.
Before I move further I will like to give a brief description of what digital marketing is al about.
Digital marketing is an umbrella name or terms for the marketing of products, services and events using digital technologies, mostly on the Internet but it also include mobile phones, and other digital medium.
Digital marketing agency activities includes search engine optimization (SEO), search engine marketing (SEM), influencer marketing, blog marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, email marketing, content marketing ,social media marketing and optimization, direct e-mail marketing, display advertisement, and other forms of digital media. It also extends to non-Internet channels that provide digital tools, like mobile phones (MMS and SMS). All those channels are known as digital marketing.
Digital marketing training is not just an option for any marketer that wishes to remain relevant in the coming years but a sini qua non (A Must), it is advisable for every one not just a marketers to avail him/herself the opportunity to be trained by experienced digital marketing expert in areputable digital marketing agency.
Every good digital marketing course module should cover the following;
- Social media marketing
- Search engine optimization(SEO)
- Display advertisement
- Mobile marketing
- Email marketing
- Blogging/Content marketing
- search engine marketing (SEM) etc.
At the end of your training you should be able to understand the following;
- How to develop an Effective Digital Marketing Strategy Plan
- How to develop Effective Social Media Engagement Plan
- Understand overview of Digital Marketing For Business
- How to ensure the accuracy of your marketing tools
- The importance of digging deeper into your email marketing statistics
- Integrating Digital Marketing with overall Marketing Strategies
- Website Optimization for Effectiveness
- Exploring Social Networks for effective marketing.
- Activating the Power of Content Marketing
- Implementing Effective Email Marketing/Newsletter Campaign
- Understanding Mobile Marketing Strategy
- Mobile Marketing
- Online Advertisement (Alternative Advert, Google, Yahoo, Facebook)
If you or your team wants to be trained by professional you can count on us, we are one of the leading digital marketing agency in Nigeria and our work speaks for us, we are the convener of the (Digital Marketing Nigeria) workshop that take place almost every month in every month on the major cities in Nigeria.
We have worked for world class organizations like;
Debonair Book Stores
River State Micro Finance Bank
Sally Mbanefo Foundation
Centre for Media Development etc.