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Digital Marketing in Nigeria : Why You Should Consider it.

Digital Marketing in Nigeria : Why You Should Consider it.
Digital marketing is a relatively new field in Nigeria. As a matter of fact, many businesses in Nigeria are yet to embrace digital marketing in Nigeria and in the long term, these businesses would definitely start counting their losses. But if you are reading this article, there is a high chance that you are either a digital marketing executive or a business looking to expand your horizon through digital marketing in Nigeria. If you are a digital marketing executive or newbie, you might want to check out this post that talks you through how you can start your own online advertising business in Nigeria and if you are a business looking to go digital in Nigeria, then allow me to walk you through the basics of digital marketing in Nigeria.
As I said earlier, digital marketing in Nigeria is comparatively new when you consider how long digital marketing has been a "thing" in other climes. Having said that, you should probably be aware that the Digital marketing in Nigeria is also growing at a rapid speed, with many companies who were indifferent about it now showing a keen interest in digital marketing due to a number of reasons. I would let you in on some of these reasons below.
 
Reasons Why Digital Marketing is Important For Your Business.
 
First, Digital marketing, unlike traditional advertising, has a lot of measurable metrics, which means that you can monitor what you are putting into digital marketing and then cross-check to see if you are getting returns on investment.
Secondly, it is becoming nearly impossible to ignore digital marketing in Nigeria due to the sheer amount of Nigerians online. According to a post on Guardian Nigeria, Smartphone penetration in Nigeria last year rose to an all-time high of 30 percent with statistics suggesting that Nigerians were using about 23.1 million smartphones as at 2015. Add the growth in 2017 and the people that access the internet on their laptops and you would see why digital marketing in Nigeria can no longer be ignored. If you are still in doubt about the efficacy of digital marketing in Nigeria, then you should check this post on how digital marketing and online advertising has taken over.
Another reason why people are investing in digital marketing in Nigeria is because it is a very effective means of marketing. In traditional advertising, you advertise to everybody with the hope that you find people who are interested in your product. However, in digital marketing, audience targeting has made it possible for you to advertise to people who are interested in and may already be looking for your products and services, thereby giving you a higher rate of conversion and a guarantee on returns on your investment.
Having told you the benefits of digital marketing, you might be wondering how you can start to utilize digital marketing to boost your business in Nigeria. Well, it is not that difficult. You might want to look into the following steps:
1. Consider your target audience (people that you want to reach with your products and services)
2. Think about where they may be online (Facebook, Instagram, blogs, youtube etc.)
3. Create a digital marketing campaign and target them
4. Assess the metrics and see what's working for you and improve.
I know. All the above steps might look very simple, yet complicated but you can achieve it if you dedicate time and effort into it. However, if you do not have the time and patience to do your digital marketing yourself (it could be a handful) then you should consider a digital marketing agency. Of course, if you ask me to recommend the top digital marketing agency in Nigeria, I would point you to Alternativeadverts.com an online advertising agency that specializes in everything digital marketing from SMS marketing to email marketing, social media marketing, search engine marketing and display advertising, they pretty much cover everything. Besides, I trust them because they are a digital marketing agency in Nigeria that has been in business for about six years so they know what they are doing.
In conclusion, if you are looking to learn more about digital marketing, then you should stay up to date with our blog here. If you are looking to start using digital to promote your business, then you should contact us here and if you want to start advertising on our display advertising network, then you can start here.
Here's to wishing you success on your digital journey!!!
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Lead generation and traffic conversion best online advertisement

Lead generation and traffic conversion best online advertisement

Lead generation and traffic conversion best online advertisement effort which guarantees best result!

This is what you should do to get the best value for your money.

Before you embark on any form of advertisement you should do some research so you don’t just waste money and time.

1. Don’t send traffic to your home page it is a wrong idea because it will not convert clients. You will get so many visitors to your website but it might not convert to leads/clients and it will not lead to as much sales as you might have anticipated.

2. Create a sales page or landing page that describe or talk about the particular product or service you are advertising.

3. Create a lead funnel to capture the contacts of your visitors. Less than 0.5% of your website visitors will contact you. But with properly done lead funnel you can get over 25% to either contact you or drop their contacts so you contact them.

4. Install a live chat and you will convert more of your website visitors since most people prefer getting instant answers to their questions than waiting for hours for you to reply their mail.

5. Create a mailing list and start generating leads and follow up with them.

6. Offer discounts or free items with exit popup tools, it is a magic winds that can turn your sales around in no time.

7. Utilize analytics software to track your websites visitors, their activities and interest.

8. Advertise right, do not advertise because your friends advertise. Before you advertise We’ll suggest you do the following:

  1. Determine what you want to advertise.
  2. Identify your target audience.
  3. Identify the platforms you can find them.
  4. Determine what channel will work for you (Radio, TV, Print or online (Email marketing, mobile marketing, social media and display adverts).

9. Place your business on Google map for free. Your business will be discovered easily online and it will increase the confidence of your prospective customers/clients.

10. Remarketing: it is not cost effective to always canvass new clients, its cheaper to remarket existing and new products to your existing audience.

Note: Henceforth, you will see our adverts everywhere you go online; from yahoo mail to the newspaper websites and major blog websites as long as you are online.

We can also teach you how to make all this happen in no time and turn around your business for good. call us on 08140806869, 07014039333.

We can teach you how to implement a proper lead generation and traffic conversion strategy for your business and website.

Join the executive workshop on LEAD GENERATION AND TRAFFIC CONVERSION and increase your sales by over 250%.

Recession is a time to cut cost and maximize every penny spent.

Follow this link to read more” Increase sales by over 100% with lead generation and traffic conversion tools”

Follow the link below to register

https://www.eventbrite.com/e/executive-workshop-on-lead-generation-and-traffic-conversion-tickets-34068079543

Call 08140806869, 07014039333 for details

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The schools in Nigeria with the best WAEC Results.

The schools in Nigeria with the best WAEC Results.

1.     Loyola Jesuit College       -   Abuja founded in 1996  Best in West African.

2.     Marist Brothers Juniorate -   Uturu Imo state - 1981

3.     Lumen Christi International College – Uromi Edo State, Founded in 1986.

4.     Grundtvig International Secondary School – Oba Anambra State - Founded in 2014.

5.     Mea Maker Elizabeth high School – Agbani Enugu State, founded in 2011.

6.     Christ the King College - Gwagwalada, Abuja Founded in 1991.

7.     The Lagoon Secondary School Lekki – Lagos State.

8.     Graceland International School – Port Harcourt Rivers state.

9.     Nigeria Turkish International College - Kaduna, Kaduna state.

 

 

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Retargeting and Remarketing campaign in Nigeria

Retargeting and Remarketing campaign in Nigeria

Retargeting and Remarketing campaign in Nigeria using www.alternativeadvert.com

Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.

Retargeting or Remarketing campaign is more appealing because it’s done through third party ad networks like alternativeadvert.com, Google display network etc, giving the marketer the opportunity to reach users wherever they are, on millions of websites.

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who don’t make a purchase on their first visit to your site. While remarketing and retargeting are often used synonymously, there are a few differences that are important to point out.

Retargeting

Retargeting is the general term that refers to online search and display ads that target users based on cookies. I often refer to this medium as ad stalking. Advertisers cookie users based on a visit or action and then serve ads to them as they browse the internet via display placements or search via paid search ads.

Remarketing

Remarketing has historically been a general term that refers to collecting user information and using it to market or remarket to them later. This has most often been done using direct mail or email. Google has borrowed this term for their version of retargeting campaigns that are run directly inside the AdWords platform.

"Retargeting and Remarketing" The two terms are often used to refer to using cookies to serve ads to users who have already expressed interest in your product, service, or brand in various ways. So is there really a difference between the two terms?

There’s a lot of technology out there right now around marketing to people who’ve already come in contact with your brand. Whether they visited your website, saw an ad someplace else, clicked on a PPC ad, or filled out a form on your website, you now have the capability to market to them again.

The great thing about these tools is they give marketers the ability to target users already interested in your product or service. You can remarket customers/clients that have visited your website in the past (and that have expressed a high level of purchase intent) and since these tools are typically pretty inexpensive, Retargeting and Remarketing is highly recommended digital marketing tool.

To signup as an advertiser visit https://www.alternativeadvert.com/advertiser_join.php

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2017 Nigerian university ranking

2017 Nigerian university ranking

Am sure you have been asking yourself which university is taking the lead now.

Here is the answer to your question

ü  University of Ibadan, Ibadan

ü  University of Lagos, Lagos

ü  Obafemi Awolowo University, Ile-ife

ü  Ahmadu Bello University, Zaria

ü  University of Ilorin, Ilorin

ü  Covenant University, Ota

ü  University of Nigeria, Nsukka

ü  University of Benin, Ugbowo

ü  University of Abuja, Abuja

ü  University of Port-Harcourt, Port-Harcourt

ü  Federal University of Technology Minna, Minna

ü  Federal University of Technology Owerri, Owerri

ü  University of Agriculture Abeokuta, Abeokuta

ü  Federal University Oye-Ekiti, Oye

ü  Usman Danfodio University, Sokoto

ü  Lagos State University, Ojo

ü  Federal University of Akure, Akure

ü  Babcock University, Ilishan remo

ü  Bayero University Kano, Kano

 

ü  American University of Nigeria, Yola. 

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Best airports in Nigeria

Best airports in Nigeria

Despite the deteriorating condition of the Nigerians aviation sector, a good number of airports have stood the test time.

These airports have proven to be strong, coordinated and reliable.

Here is a list of the best Nigerian airports.

*     Murtala Muhammed International Airport, Lagos

*     Mallam Aminu Kano International Airport, Kano

*     Nnamdi Azikiwe International Airport, Abuja

*     Gombe Lawanti International Airport, Gombe

*     Margaret Ekpo Internaternal Airport, Calabar

*     Akanu Ibiam International Airport, Enugu

*     Sadiq Abubakar III International Airport, Sokoto

 

*     Asaba International Airport, Asaba.

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Best banks in Nigeria

Best banks in Nigeria

Today Nigeria is holding not less than 160 million people. As a result of this, there is a great need for a very strong and trustworthy banks to serve the huge population.

Lets look at the biggest banks in Nigeria and the richest banks as well.

1.      Zenith Bank PLC

2.      Guaranty Trust Bank

3.      First Bank Nigeria

4.      Access Bank Nigeria

5.      United Bank For Africa

6.      Fidelity Bank Nigeria

7.      Ecobank Nigeria

8.      Skye Bank Nigeria

9.      Union Bank of Nigeria

10. Diamond Bank Nigeria PLC.

 

 

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Best Pure And Bottling Water In Nigeria

Best Pure And Bottling Water In Nigeria

·         CWAY Nigeria Limited Lagos

·         AQUAPAC Limited, Amuwo Odofin Lagos

·         RUSH Premium Table Water Limited

·         EVA Table Water By Nigeria Bottling Company Lagos

·         Nestle Bottle Water By Nestle PLC

·         SWAN Table Water Limited

·         RAGOLIS Bottle Water Limited

·         AQUADANA Limited Ibadan Oyo State

·         MAB Pure Water Limited Lagos Island Lagos

·         ASTRAL Water Limited Surulere Lagos

 

Read more at: http://nigerianfinder.com/top-10-best-pure-bottling-water-companies-in-nigeria/

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Most Expensive Hospitals In Lagos

Most Expensive Hospitals In Lagos

     ST NICHOLAS HOSPITAL LAGOS

 

     LAGOS UNIVERSITY TEACHING HOSPITAL, LAGOS

 

     FIRST CONSULT HOSPITAL, LAGOS

 

     LAGOS STATE UNIVERSITY TEACHING HOSPITAL, LAGOS

 

     NATIONAL ORTHOPEDIC HOSPITAL LAGOS

 

     LAGOON HOSPITAL, LAGOS

 

     EKO HOSPITAL, LAGOS

 

     REDDINGTON HOSPITAL

 

     YABA PSYCHLATIC HOSPITAL

 

     FLYING DOCTOR NIGERIA

 

 

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Ten Notable Mobile Products In Nigeria.

Ten Notable Mobile Products In Nigeria.

Mobile phones are essentially communication devices. The proliferation of smartphones in Nigeria is also considered a symbol of social class and mobile business ports. “The smartphone culture is growing amongst Nigerians and other African nation,” said Chika Maduegbuna, founder of Afrinolly. For a country where the number of smartphone users is projected to increase from 5.6 million to 35 million between 2013 and 2017, the smartphone business market holds enormous prospect for investors.

Nokia: Nokia remains a handset of choice in Nigeria’s mobile phone market, with a market share of about 73 percent over the year through April, according to statistics by analytics firm Statcounter. The reason is because of the age-long reputation of the company to produce phones with long-lasting battery lives.

Blackberry: Sales of Blackberry smartphones by RIM may be dwindling in other countries, but that news probably does not make any difference to their Nigerian customers. The purchase of blackberry phones still remains steady, suffering only a minor drop with the emergence of Tecno brand  and growth of other brands running on Android platforms.

 Tecno: If you cannot afford a blackberry or an android but still want to ‘feel among’, a Tecno smartphone may be a good buy. The main selling point of this phone is its affordability, and despite its relative low quality, it is fast becoming one a popular phone amongst Nigerians.

 Samsung: Samsung did not start out with the manufacture of telephones when it was established in 1938. Not many people are aware of this fact. In 1969, Samsung diversified its business by venturing into electronics, and began the manufacture of mobile phones about a decade ago. Most people buy Samsung androids because of their versatility and functionality, which, impressively, improves with every new upgrade.

iPhone: The iPhone is mostly attractive to its users because of its elitist appeal. It is easily the most expensive brand on this list, and is seen by most as a status symbol. it is known for its easy navigation, and the only disadvantage would be that it sometimes compromises functionality to fit its elitist standard.

HTC: The HTC Desire, HTC Incredible and HTC Sensation are amongst the highest selling HTC smartphones in the Nigerian market, thanks to their affordable prices and reliable operating system. Although the two newest HTC phones – the One X and the One – may have aroused interest amongst the general phone

Sony: This is a brand that remains an old darling in the hearts of many Nigerians. Just like Samsung and Nokia, this brand name is very familiar and is known for its quality products.

Huawei: Huawei has a limited smartphone market, and are rather rare in Nigeria, but their CDMA phones can still be found amongst subscribers to telecommunication service providers such as Visafone, Multilinks, and Starcomms.

LG:  The electronics company is not a stranger to most Nigerians, and their products can easily be found in most households. However, you are more likely to find their refrigerator, washing machine, or an air conditioner with Nigerians, than a smartphone.

Motorola: There was a time when Motorola phones competed well with Nokia brands in the Nigerian market. Not anymore. When it comes to Motorola phones and Nigerians, suffice it to say that there has been a dearth of demand.

Read more at: http://connectnigeria.com/articles/2013/08/top-ten-mobile-phone-brands-in-nigeria/

 

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The Top 10 Polytechnics In Nigeria

The Top 10 Polytechnics In Nigeria

 

RANKS

POLYTECHNIC NAME

POLYTECHNIC LOCATION

1

Auchi Polytechnic

Auchi in Edo state

2

Yaba college of technology

Yaba in lagos state

3

Federal polytechnic nekede

Nekede in imo state

4

Polytechnic Ibadan                                             

Ibadan in oyo state

5

Lagos state polytechnic

Ikeja in lagos state

6

Osun state polytechnic

Iree in osun state

7

Federal polytechnic Ilaro

Ilaro in ogun state

8

Imo state polytechnic

Umuagwo in imo state

9

Federal polytechnic Oko

Oko in anambra state

10

Kaduna polytechnic

Kaduna

 

Read more at: http://nigerianinfobox.com.ng/best-polytechnics-in-nigeria-2016-2017-top-10/

 

 

 

 

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Top 20 Universities In Nigeria

Top 20 Universities In Nigeria

RANKS

UNIVERSITY NAME

UNIVERSITY LOCATION

1

University of Ibadan

Ibadan

2

University of Lagos

Lagos

3

Covenant University

Ota

4

Obafemi Awolowo University                                                  

Ile-ife

5

University of Ilorin

Ilorin

6

University of Nigeria

Nsukka

7

Federal University of Technology, Owerri

Owerri

8

University of Benin

Ugbowo

9

Lagos State University

Ojo

10

Michael Okpara University of Agriculture

Umuahia

11

Federal University, Oye-Ekiti

Oye

12

Babcock University                                                            

Ilishan-Remo

13

Ahmadu Bello University

Zaria

14

University of Agriculture, Abeokuta  

Abeokuta

15

Kwara State University

Ilorin

16

Landmark University

Omu-Aran

17

University of Port Harcourt

Portharcourt

18

Afe Babalola University

Ado-ekiti

19

Bayero University Kano

Kano

20

Ekiti State University, Ado Ekiti

Ado-ekiti

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FG says Nigeria to become world’s largest cocoa producer

FG says Nigeria to become world’s largest cocoa producer

Yesterday, the FG declared that Nigeria will become Africa’s largest cocoa producer and exporter soon. This was disclosed by the Minister of Agriculture and Rural Development, Chief Audu Ogbeh, during the inauguration of Cocoa Re-launch Committee with Dr Olayiwola Oluwole as Chairman at the headquarters of the Ministry in Abuja. Ogbeh said the government’s move to realise this lofty ambition within the shortest time was possible and with the inauguration of the Oluwole-led committee Nigeria will move to the top from its current seventh position in world cocoa producing countries’ ranking. He said: “In-house here we can say is a shame for us to be number seven on the list of cocoa producers in the world, but we must reverse it to be at the top and that is why we are here. This is the time to do it and no other time than to do it now. “Cocoa can be grown in many parts of the country. We are going to have cocoa relaunch campaign in March at Ondo State, and we want all cocoa farmers from cocoa producing states to be present.

 “We cannot afford to remain seventh cocoa producing nation. We are going to take over from Cote D’Ivoire as the largest cocoa producer in the world. “We can earn huge foreign exchange from cocoa because oil and gas has done damage to our economy and we have to go back to agriculture to rescue the economy. “You have to come up with materials that could be used for cocoa production because cocoa can be grown in many parts of the country and presently there are 27 states that can grow cocoa. The cocoa farmers need to be enlightened on what they could do to improve on what they have been doing in the industry.”

The Minister also expressed confidence in the newly inaugurated committee and charged them not hesitate to come up with useful approach to move Nigeria’s cocoa producing capacity higher than it has been, and also stated that farmers are to be in charge of cocoa and not government. Speaking on behalf of the committee who is also the chairman, Dr Olayiwola Oluwole, said the confidence reposed in the members who are drawn from both the public and private sectors, promised to work assiduously work to ensure Nigeria recovers her lost glory of being the largest producer of the commodity in the world and also number one cocoa exporting country in the world.

 

 

Read more at: http://www.vanguardngr.com

 

 

 

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Nigeria & 4 Other Countries To Stop Importing Toxic Fuel.

Nigeria & 4 Other Countries To Stop Importing Toxic Fuel.

 Nigeria and four other ECOWAS have agreed to stop importing toxic fuels from Europe in a move that could improve the health of more than 250 million people, according to the United Nations. Nigeria, Benin, Togo, Ghana, and Ivory Coast have pledged to introduce strict standards to ensure they use cleaner, low-sulphur fuels for their vehicles, effectively stopping Europe from exporting its dirty fuels.

 

The minister of Environment, Amina Mohammed said the agreement would massively improve the air quality in the country and allow the nation to set modern vehicle standards. For 20 years, Nigeria has not been able to address the vehicle pollution crisis due to the poor fuels we have been importing, Mohamed said in a statement. A combination of low-sulphur fuels and advanced vehicles emissions standards can reduce harmful emissions by up to 90 percent, according to the UNEP. Outside of West Africa, Kenya, Tanzania, Uganda and Morocco have all increased fuel quality requirements in recent years. But better quality drives up costs, and with many nations facing severe shortages in public finances, they are wary of angering people with higher pump prices.

 

West Africa is sending a strong message that it is no longer accepting dirty fuels from Europe, they are placing the health of their people first. Air pollution is killing millions of people every year and we need to ensure that all countries urgently introduce cleaner fuels and vehicles to help reduce the shocking statistics, Solheim said in a statement.  Sulphur is responsible for deadly heart and lung diseases, health experts say. The five countries have also agreed to upgrade the operations of their national refineries – public and privately owned – to improve the quality of their fuel by 2020, UNEP said.

 

The U.N. Environment Programme said, european trading firms have been exploiting weak regulations in West Africa to export fuels with levels of sulphur up to 300 times higher than is permitted in Europe, campaign group Public Eye said in a report published in September. Public Eye described the issue as a “ticking time bomb” as cities grow across Africa and populations boom in major hubs including Nigeria’s Lagos and Ghana’s Accra

Read more at: http://www.vanguardngr.com

 

 

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Online advertisement/Digital marketing in Nigeria

Online advertisement/Digital marketing in Nigeria

Online advertisement/Digital marketing in Nigeria.

Advertise online on Facebook, Instagram, Google and top Nigerian newspaper websites and blog sites and pay in Naira

Online advertisement or digital marketing remains the best and affordable way to advertise goods and services in this hash economy.

Do you want to advertise your products or services online? But worried about the dollar to naira exchange rate!

Using alternative adverts portal you can advertise online at an affordable price on over 5,000 websites including the major newspaper websites and blog sites in Nigeria and beyond.

We can also help you advertise on Google, Facebook, Instagram, twitter etc.

Call us on 08140806869 or 07014039333 for detailsThis email address is being protected from spambots. You need JavaScript enabled to view it." target="_blank" style="outline: medium none;">

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