Over 2000% Return on investment for email marketing and social media marketing
PAYBACK PER $1 SPENT ON ONLINE ADVERTISING ACROSS PLATFORMS
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects.
For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing that generate ($10.51 per dollar spent)
.social media generate ($12.71 per dollar spent)
.display advertising ($19.72 per dollar spent)
.search engine marketing ($22.24 per dollar spent).
Those are proven facts you can do further search online
But to get your message delivered to your recipient’s inbox and also ensure high open rates and click-through rates I have few tips for you.
Email marketing tips and tricks to guarantee high ROI (Return on Investment)
1. Use a recognizable sender name instead of company name
2. Avoid spam words like free, offer, hashtag etc.
3. Personalize the email by including the recipient’s name on the subject
4. Personalize the email further by addressing the recipients by name on the email intro
For better result observe the following too
5. Send your email marketing between Tuesday and Thursday
6. Send between 9:30 am and 12 noon
7. Make sure the subject is compelling
8. Do spam test to ensure inbox delivery.
9. Include timely offer or sense of urgency in the body of your mail
10. Segment your email list and ensure the right email is sent to each list.
11. Use 6 to 14 words max in your subject lines to get the best open rate
12. Optimize your email campaigns for mobile devices
Most clicked-on emails include these words in the subject line: “secrets”, “e-sales” and “awesome”.
Emails mostly reported as spam included the words “confirm”, “features” and “upgrade”.
People are less likely to open emails that include a question mark (?) or a hashtag.
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