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The laws of social media marketing

The laws of social media marketing

Social media is the process of gaining attention through social media sites like face book, twitter, instagram etc.

It is also the use of social media platforms and websites to promote a product or service

Social media marketing can help increase your audience and customer base in an awesome way.

It is very important that you understand the fundamentals, abiding by these ten laws will help you build a very strong foundation that will help you serve your customers and your brand

Let’s look at the laws of social media marketing that will help promote your business.

·         The law of PATIENCE

·         The law of FOCUS

·         The law of ACCESSIBILITY

·         The law of VALUE

·         The law of COMPOUNDING

·         The law of FOCUS

·         The law of QUALITY

·         The law of LISTENING

·         The law of ACKNOWLEDGMENT

·         The law of RECIPROCITY

Applying these laws will help you run a very successful and standard social media marketing campaign, increasing sales and more profits in no time.

 

 

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10 Benefits of Social Media Marketing

10 Benefits of Social Media Marketing

Social networks are now a existing part of every marketing strategy, and the benefits of using social media are very great that anyone not implementing this cost-effective resource is really missing out on a phenomenal marketing opportunity, 96% of marketers are currently participating in social media marketing.  Social media marketing is an important element for success in marketing and many marketers realize the potential for business growth using the platform.

Here are some benefits of social media marketing

1.       Thought leadership

2.       Cost effective

3.       More brand authority

4.       Gain marketplace insights

5.       Higher conversion rates

6.       More inbound traffic

7.       Better customer satisfaction

8.       Improved search engine rankings

9.       Increased brand awareness

10.   Improved brand loyalty

Your competition is most likely already on social media, so don’t let them take your potential customers, the sooner you start, the sooner you’ll see growth in your business. To get started with your social media marketing campaign, Alternative advert is here to help you with your campaign, without wasting much time and an affordable cost.

 

Call us now on 08140806869, 012931183 for more details.

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Digital marketing & social media marketing training courses in Nigeria

Digital marketing & social media marketing training courses in Nigeria

All about digital marketing and social media marketing training courses in Nigeria, training companies or agencies and benefits to organizations.

In simplistic terms, “digital marketing is the promotion of brands, products or services using one or more forms of electronic media (web or mobile). Digital marketing differs from traditional medium of marketing and it involves the use of channels and methods that enable individuals or organization to analyze marketing campaigns and understand what is working and what isn’t – and in real time too” Digital marketing training gives the participants richer understanding of the foundations of the new digital marketing and social media marketing landscape and acquire a new set of stories, understand new concepts, and tools to help you digitally create, distribute, promote products and services online

Digital marketing and social media marketing training course methodology

Digital marketing training course is action learning and deliverable oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing own digital marketing plan using the participant workbook and their laptops. Full internet facilities will be provided for all participants.

Digital marketing training Course Objectives

By the end of the course, participants will be able to:

  1. Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
  2. Recognize opportunities for using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to provide value to your company and benefits to your customers.
  3. Set up Google AdWords and Alternativeadvert.com campaigns to enhance your organization’s engagement with customers and increase your company’s overall market share through social media marketing.
  4. Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
  5. Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.

Target Audience

The course is designed for marketing and communications professionals. Upcoming digital marketing agencies and other individuals are organization who wish to gain a greater understanding of digital marketing, social media marketing, and the latest trends in online marketing management. It is also beneficial for experienced managers responsible for creating, developing and implementing marketing programs for their companies. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.

Target Competencies

  1. On-line marketing
  2. Digital marketing plan
  3. Social media scheduling
  4. Generating sales leads
  5. Social media campaigns
  6. High impact websites
  7. Google Analytics

Course Outlines

  1. Digital Marketing: Overview and Scope
  2. Digital marketing versus traditional marketing
  3. Google adwords campaign
  4. Alternativeadvert.com campaign
  5. B2B and B2C most ideal platforms:
  6. Facebook
  7. Twitter
  8. LinkedIn
  9. Business Blogging
  10. Auditing your website
  11. Search Engine Marketing (SEM)
  12. Search Engine Optimization

Google AdWords

  1. Setting up Google AdWords Campaigns Content Structuring
  2. Finding and selecting the right Keywords
  3. Campaign Setup procedure
  4. Organizing Ad Groups
  5. Optimizing Landing Pages
  6. Bid Management
  7. Analytics – Measure and fine-tune

Google Analytics

  1. Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
  2. Taking decisions based on Analytics Reporting
  3. Defining Business Goals and Objectives
  4. Measuring Tools and Methods
  5. Measuring your Site’s ROI
  6. Introduction to Goal Conversion – Tracking the Conversions
  7. Tracking Social Media Traffic – Advanced Segmentation
  8. Tracking Phone Calls with Google Analytics
  9. Integrating your Google AdWords campaigns into Google Analytics

Social Media Marketing: Full Engagement Campaigns

  1. Overview and some brief statistics
  2. Social Media Marketing Strategy
  • Setting up Social Media Goals
  • Be Selective
    • Find out where your targeted people connect
    • Popular Social Media Networks
    • Facebook Graph Search – SEO for Facebook
  • Knowing your Audience
    • Setting up Facebook Ads for your targeted demographics / their interests
  • Setting up LinkedIn Ads for your targeted industry / prospects • Google Alerts – Monitoring your brands, competitions, and industry trends using
  • Hashtags – Best Practices & Tools
  • Inbound Marketing – Overview and Methodology
    • Self-hosted Blogging – Tips & Tools
    • Lead Generation
    • Ideas for Content Marketing
  • Implementing Social Media/Engaging your Audience
    • Tips to write social media updates
    • Automating Social Media updates using Buffer
    • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
    • Scheduling your social media updates
    • Social Media Plugins to be incorporated with your website
  • Measuring Success
    • Using Google Analytics to track performance
    • Bounce Rate, Time Spent on Site and Conversions!
    • Tracking Offline Conversions

How to register for any of our digital marketing and social media Our Courses in Nigeria

Call 08140806869, 07014038333

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Digital marketing agencies in Nigeria

Digital marketing agencies in Nigeria

Digital marketing and social media marketing agencies in Nigeria, Alternative Adverts is one of the leading digital marketing agency in Nigeria and Africa 

Digital marketing and social media marketing agencies help businesses get the best out of their internet marketing or digital marketing campaign. Digital advertising otherwise known as digital marketing in brief is a term that can be used to describe integrated marketing services used to attract, engage and convert customers/clients online. Digital marketing utilizes multiple channels like search engine optimization (SEO), content marketing, search engine marketing (SEM), campaign marketing, email marketing, display advertising, social media marketing, influencer marketing etc.

Because of the technical nature of this kind of marketing or advertisement individuals and organizations often engage the services of digital marketing agencies or companies to help manage the campaign for optimum result.

Digital marketing and social media marketing agencies in Nigeria are organizations with technical knowhow and best tools to run a successful digital marketing or internet marketing campaign on behalf of their client.

Alternative adverts ltd is one of the leading digital marketing in Nigeria and Africa, they have worked for both multinational and local organisations like Bforex, Airtel, pz cussons, First Bank plc, Gfive Mobile, AIICO Insurance etc.

If you have needs to advertise online or utilize digital marketing to market your products and services you can count on us.

For enquiries call 08140806869, 07014039333 email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Marketing: Digital social media Internet marketing online advertisement

Marketing: Digital social media Internet marketing online advertisement

Digital marketing, Internet marketing, online advertisement, social media marketing whatever you like to call the new medium of marketing products, services and event this days you are right.

Before now marketing products and services was a little more difficult than it is today in Nigeria as well as other parts of the world, today with Digital marketing, Internet marketing, online advertisement or social media marketing it pretty easy to advertise goods and services using this new medium in Nigeria and beyond.

The challenge is knowing how to apply the new marketing technique which is the problem of many business these days not just in Nigeria but other parts of the world.

Usually I advise Nigerian business owners to create a digital marketing team or department whose only responsibility will be to market the company’s products or services using digital marketing channels like Social media, email marketing, display ads, search marketing, mobile marketing, more from this link digital marketing training.

I also advice they employ trained digital marketing experts to ensure they get maximum result, because digital marketing is really money and time server if properly applied to business. It is also advisable they to go for training from time to time because the technique change often and the only way one can stay competitive is to always learn the new method.  

For those that does not have the means to employ full time digital marketing experts, they can engage the services of digital marketing companies, good enough there are so many digital marketing agencies or online advertising companies that help business get the best out of Digital marketing, Internet marketing, online advertisement, social media marketing or internet advertisement.

This article will not be complete if I fail to point out some benefits of digital marketing or internet advertisement

Benefits of Digital marketing, Internet marketing, online advertisement, social media marketing, internet advertisement.

1. Level playing field:  The fact that any businesses can compete favorably regardless of size with a well-planned digital marketing or social media marketing strategy.  Traditionally a smaller business would struggle to match the finesse of the fixtures and fittings of its larger competitors.

2. Reduced cost: Your business can develop its internet marketing strategy at very little cost and can potentially replace the costly advertising channels like Yellow Pages, magazine, television and radio.

3. Simple to measure: Unlike traditional methods Digital marketing is measurable and you can monitor in real time what is working and what is not, you can adapt very quickly to improve your results.  You can use Google Analytics to measure your sites’ traffic.

4. Real time results: With internet advertisement you don’t have to wait weeks to be able to boost your business like you would have to waiting for a fax or form to be returned.  You can see in real time the traffic to your site and if your subscribers increase or not, peak trading times, conversion rates etc.

5. Refinement of your strategy:   Basically anything that you capture in your customer journey could be reported for greater success at a fraction of the cost of traditional marketing channels.  After all, how annoying is it to get a couple of forms returned from a mailshot.  Marketing online enables you to refine your strategy at any at any time and see any improvements or opportunities for further refinement almost instantaneously.

6. Business or products Brand Development: With a well maintained website with quality and fresh content targeting the needs and adding value to your target audience could provide significant value and may be lead generation opportunities.  The same can be said for utilising the digital channels like social media and personalised email marketing.

7. Far greater exposure: your business or products can be seen anywhere in the world from a single marketing campaign, the cost to do this using traditional methods would be considerable.  And once you have optimized the key word search content in your website you should see a long-term return on your investment (RIO) and will be fairly low cost to maintain your ranking going forward.

8. Viral: how often do your sales flyers get passed around instantly by your customers or prospects?  Online marketing, using the social media share buttons on your website or blog, email and social media channels enables your message to be shared incredibly quickly most time at no cost to you, just look how effective it is for sharing breaking news online.  If you consider the average facebook user has 190 friends of which an average of 12% get notification for post they friends liked – your one message has practically been seen by 15 new prospects, now imagine a number of them also clicked to like and share your message and their friends probably do the same?  Mind blowing isn’t it.  But a word of caution, remember that a bad news can travel much quicker so make sure you have a team with a risk management strategy to tackle negative press as soon as it is circulated online.

9. None Intrusive: Most people hate receiving sales mailshots or phone calls at inconvenient times on stuff that they have little interest in.  Online users have got the choice to opt in or out of communications like email, and often it is relevant because they were the ones searching for related things in the first place.

10. More engagement: With digital/social media marketing you can encourage your prospects, clients and followers to take actions like, visit your website or blog, read about your products/services, rate your products, buy them and provide feedback with a discount for a product which is visible to your market.   So in no time good publicity and positive feedbacks will enhance the prospects of your business.

If you need expert advice on your digital marketing campaign anywhere in Nigeria you can reach me on 08140806869, 07014039333, or you have need for digital marketing (Online advertisement) do not hesitate to contact me.

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